I'd like to let you all in on some hugely unprofessional and personal emails we have been receiving from none other than David Riley, NPD senior manager.
David clearly appears to be concerned about what we are doing at VG Chartz and takes every opportunity possible to try to belittle us.
An email sent just today:
I'm looking at prelims for the month and am happy to see that you're way off the NPD estimations for the month. I would expect you not to change your "article" (because god knows I'm keeping a copy of your current post), and to provide your readers with the NPD's actuals vs. your current estimations.
Keep on working on that fantastic formula of yours. At this rate, I think you'll
get there sometime before 2030.
Son, you are not close to our data. 10%, 15% and 20% differences are not close. And f we're only rep'ing 60% of the true market, why even mention us? Why not go with our own numbers as gospel? The way I see it, if you want to position your data as "data", at least have the bollocks to stand on your own two legs. 10-15% is pretty darn close if you're a fan, but not if you're in the business.
Even taking Canada AND Mexico into account, you're off by 10% - 13%. That's unacceptable.
I have said many times that our figures are of a reasonable accuracy and if you want official figures then pay for and use NPD.