Activision to Spend a Total of $500 Million on Destiny - NewsWilliam D'Angelo, posted on 06 May 2014 / 9,986 Views
Activision is going to spend a total of $500 million on Bungie's Destiny to make sure the game becomes a success, according to a report from Reuters. The figure was revealed by CEO Boby Kotick and it is bigger than some of the biggest Hollywood blockbusters. It also includes the money spent on infrastructure support, marketing, packaging, royalties, and other costs.
Sales of Call of Duty have dropped slightly, but the franchise remains one of the most popular in gaming. Activision is hoping that Destiny can become their next blockbuster franchise, since sales for the company dropped by six percent in 2013. Developer Bungie is best known for developing Halo.
The $500 million budget is likely a record spent on any game according to several analysts. This is nearly double the $260 million budget of Grand Theft Auto V that analysts estimated Take-Two spent on the game. That game is on track to reach $2 billion in sales.
"Bungie's very ambitious plan is designed to unfold over a 10-year period, "said an Activision spokesperson. "The depth of creative content, scope and scale is unprecedented and is required to bring Bungie's vision to life."
"Over the long term, we expect the ultimate product costs to be roughly in line with other Triple-A titles," the spokesperson added.
While the first title in the Destiny franchise will break records for the budget, future games in the franchise are expected to cost a lot less and be similar to other Tripple-A titles.