Moore: Electronic Arts Undecided About DRM - NewsWilliam D'Angelo, posted on 12 June 2013 / 2,369 Views
Electronic Arts' COO Peter Moore has told Polygon that the company has not made a decision about its approach to the next generation DRM situation. He added that the company now considers the online pass a mistake.
"We're focused at this point in time in new games and our official position is, 'I'll get back to you,'" said Moore. "Sony have announced what they are going to do which is, y'know, business as usual, and then Microsoft are looking at allowing a publisher to opt-in, should they choose to do so. But if we opt in, do [Microsoft] charge a fee, and if so, how much? We have not internally even begun to sit down and answer those questions."'
Moore denied that EA aggressively lobbied for Sony and Microsoft to limit the sales of used games. He states that the used game market is important for the industry.
"I like the fact that someone can buy a physical game and see some equity in that game," Moore said. "That keeps GameStop vibrant and they are a great launch and marketing partner for us."
"EA has never had a conversation, and I have been present at all of them, with all of the manufacturers, saying you must put a system in place that allows us to take a piece of the action or even stop it. Absolutely incorrect," Moore continued.
"We will figure out what we need to do," added Moore. "I'm not trying to back-pedal but this thing just happened and we need to reconvene and hear what people think and talk to our retail partners and our first party partners. We had no idea what Sony was going to announce. We'll reconvene next week and figure it all out."
Moore was also asked about the online pass and the company eliminated it because it wasn't consumer friendly. It was caused more problems for the consumers and he admits it was a mistake for EA to ever use it. The consumer feedback told EA "that this thing gets in the way of a good experience."