President of Nintendo of America Reggie Fils-Aime spoke with GamesIndustry International about how releasing their games digitally the same day as the retail version has paid off. He said that Fire Emblem: Awakening has sold 240,000 units in the US to date and one third of those figures are digital. He also stated that Luigi's Mansion: Dark Moon has sold 415,000 units to date in the US.
"We have 15 Nintendo-published titles available, both physically and digitally [on the 3DS]," he said. "So far in 2013, of those 15 available in this format, 11 percent of sales have come through full digital downloads of those games."
Reggie also announced that more than 20 million games have been sold for the 3DS to date, however that does not include digital sales. Through April 2013 "3DS game sales are up 55 percent versus last year, counting both physical and digital."
Reggie stated that the 3DS had a slow release schedule when it first launched and the company has stepped up since than. He says that the Wii U has had a slow start like the 3DS due to the lack of games. While it sounds like nothing will be announced before E3, Reggie did say that Wii U game releases will "dramatically increase."
"We believe consumers buy our systems first as a gaming system, then enjoy the other entertainment options, so that's why we're putting such a big emphasis on the gaming software," he said.