Ubisoft CEO Yves Guillemot in an interview with MCV has said that the seven year console cycle has been bad for the industry and the next generation console cycle needs to be shorter.
"The consoles have taken a long time, we've been saying it for a long time," he said. "It's really once those consoles come that we can let creative people more risk, and they feel they can take more risk because new consoles can be more open."
"They have so many features that they can play with," he continued. "It's easier to be a creative person with new consoles, because after four years of people using all the capacity, it's harder to be innovative. With PS4, we will see new ideas and new ways to approach gamers. And that will excite consumers and excite creators."
Guillemot believes that Ubisoft will be able to tap the full power of the PlayStation 4 much quicker than with the PlayStation 3, because the architecture is a lot more similar to a PC.
"I think we will see good things from the start," he added. "Sure, in two years engineers will figure out how to do a lot more. But these machines are easier to build on than before, so we should be able to reach their potential quicker."