Microsoft: Kinect Sells 20 Million Units - News/ 8,301 Views
Mat Barlow, the general manager of product marketing at Microsoft's Interactive Entertainment Business, in an interview with GamesIndustry International has announced that its hand-free controller, the Kinect, has shipped 20 million units worldwide.
"We're at 20 million now, and again, that number's just continuing to grow," said Barlow when asked how much the Kinect has sold. "And I know we've seen holiday cycles like this. Gift givers coming out to buy Kinect is really going to be a large chunk of the console units sold these days. So 20 million units of Kinect and at the end of this holiday that number should be creeping up as well."
Barlow was also asked about the $99 Xbox program and why consumers would choose the program. "The thing that we're trying to do with this program is just really give people choice," said Barlow. "And that's why I'm most excited to be able to have this - it's really the first in this industry to have this. Usually you pay up front and that's all you get. And we like giving people the opportunity to say, hey, I'd rather pay as I go and have that initial start price come down as low as possible. And then we give people the choice to balance between the two. It's a lot like buying a car or leasing a car."
"I think the safest assumption is that this type of practice is one we're looking at this holiday and in the future," said Barlow when he was asked whether or not this program is coming to the next generation Xbox.