Microsoft: Kinect Sells 20 Million Units

by William D'Angelo, posted on 06 November 2012 / 7,937 Views

Mat Barlow, the general manager of product marketing at Microsoft's Interactive Entertainment Business, in an interview with GamesIndustry International has announced that its hand-free controller, the Kinect, has shipped 20 million units worldwide.

"We're at 20 million now, and again, that number's just continuing to grow," said Barlow when asked how much the Kinect has sold. "And I know we've seen holiday cycles like this. Gift givers coming out to buy Kinect is really going to be a large chunk of the console units sold these days. So 20 million units of Kinect and at the end of this holiday that number should be creeping up as well."

Barlow was also asked about the $99 Xbox program and why consumers would choose the program. "The thing that we're trying to do with this program is just really give people choice," said Barlow. "And that's why I'm most excited to be able to have this - it's really the first in this industry to have this. Usually you pay up front and that's all you get. And we like giving people the opportunity to say, hey, I'd rather pay as I go and have that initial start price come down as low as possible. And then we give people the choice to balance between the two. It's a lot like buying a car or leasing a car."

"I think the safest assumption is that this type of practice is one we're looking at this holiday and in the future," said Barlow when he was asked whether or not this program is coming to the next generation Xbox.


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2 Comments

ganoncrotch (on 06 November 2012)

With this kinda numbers of the first Kinect bar you could almost bet on the next Xbox having even more integration with this type of controller, as one of these 20 million tho, have to say it really is a shame that the Kinect never got it's own processor and relies so heavily on communication back and forth via usb to the processor within the Xbox really does draw from the power left to render Kinect games and that input lag.... damn, Maybe with Kinect 2 there will be enough confidence to invest more and make sure this doesn't happen again.


curtisghall (on 06 November 2012)

easy to sell 20 million if it's bundled, motion gaming has sucked so far


ganoncrotch (on 08 November 2012)

all I can say really is play child of eden, Playing that with Kinect will literally show you exactly how motion control can be amazing in games.


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