Zynga Buys Omgpop, the Draw Something Developer

by William D'Angelo, posted on 21 March 2012 / 2,755 Views

Zynga, one of the biggest social game developers, has purchased the New York City-based developer Omgpop. Zynga did not reveal how much the acquisition cost, however according to a report at All Things Digital Zynga spent around $200 million. Omgpop was noticed by Zynga in recent weeks due to the surge in popularity by the game Draw Something.

Draw Something has been downloaded more than 35 million times on the iOS and Android marketplace for its paid and free versions. It has also averaged 12.2 million daily active users on Facebook. It has even surpassed Zynga's own titles on Facebook, including FarmVille, CityVille and Texas HoldEm Poker.

In a conference call, which was attended by Gamasutra, Dan Porter, the Omgpop CEO, stated the main reason that developer was purchased by Zynga is that Zynga has experience in handling games that quickly increase in scale, like with Draw Something. "I know without a doubt that Zynga is the right partner for OMGPOP," says Porter. "Our new partners at Zynga know how to innovate at scale, and they're pushing the limits of social with their mobile games. With the added resources we now have, and the deep gaming experience we can draw from, we can't wait to continue to surprise our users."


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5 Comments

Crystalchild (on 27 March 2012)

I had a good laugh reading the story... well, if OMGPOP makes a good game in the future, Zynga can at least claim that "They", the folks of Zynga, were creative, since the bought company now IS a part of them. LOL. =D


NintendoPie (on 21 March 2012)

Oh Noes! Zynga why do you have to try to own every mobile game? -.-


duckypwns (on 24 March 2012)

Zynga sucks, I have nothing against casual gaming but they just HAVE to make themselves involved with EVERYTHING, and if you don't see how that can be problematic in the gaming world... Well you haven't been gaming for very long lol


Araknie (on 22 March 2012)

What? I hate Zynga, but name of the game is Draw My Thing.


Chark (on 22 March 2012)

At least they bought this company instead of ripping their game off like they normally do. Didn't know? Look it up. Truth.