New Xbox CEO Rebrands Company to XBOX Following Fan Poll - News
by William D'Angelo , posted on 18 May 2026 / 3,084 Views
New Xbox CEO Asha Sharma in a poll on social media asked fans if they prefer "Xbox" or "XBOX" and with nearly two-thirds of the vote (64.8%) fans chose "XBOX" over "Xbox."
Following the final results, which had 19,176 people vote, the official Xbox social media account on Twitter changed the name to all caps with @XBOX.
This is follows a number of other smaller changes made by the new CEO.
This includes a new Xbox logo going back to the color green, a new boot up experience with a new animation and sound on Xbox consoles, new tiered badges that reflect your lifetime Gamerscore, a refresh to Xbox Achievements, as well as the removal of Copilot, Microsoft's AI, from Xbox mobile and stopping development for it on consoles, and much more.
A lot of these changes and updates have been asked for by fans for a long time. Especially an update to achievements, which haven't seen any changes since the Xbox One.
A life-long and avid gamer, William D'Angelo was first introduced to VGChartz in 2007. After years of supporting the site, he was brought on in 2010 as a junior analyst, working his way up to lead analyst in 2012 and taking over the hardware estimates in 2017. He has expanded his involvement in the gaming community by producing content on his own YouTube channel and Twitch channel. You can follow the author on Bluesky.
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Why are they shouting?
Well the Original was XBOX , You also don't want Ps5 but PS5
PS5 is an acronym, Xbox isn’t.
Caps lock: cruise control for cool.
Shes making XBOX great again. MXGA
Should VGChartz rebrand to VGCHARTZ?!
Just go 3rd party already! No one gonna miss a satanic corp
Technically it has always been XBOX on the consoles themselves, and in marketing materials. The original Xbox in the 5th generation was branded as XBOX, the original startup screen for instance was a suspended green molecule pulsing and growing and then the camera zooms backward out of an X shaped slit in the wall glowing green from the light of the molecule inside, and an all-caps XBOX appears beneath the X shaped slit. Every startup screen since has had an all-caps XBOX, as well as the console box and marketing materials. So this is just catching the brand name up with the way it has always been marketed.
Funny... I was always using the acronym XBOX for XBox One X and XBOS for (you guessed it) XBox One S. My Favorite is XBOSAD: Xbox One S All Digital
Why is she kinda cooking?
Who expected a former CEO of AI to remove AI from Xbox?
As if I didn't have enough trouble remembering how to capitalize it...
