Xbox Series Price to Increase Worldwide on August 1 by $100 and $150 - News
by William D'Angelo , posted on 25 June 2026 / 12,852 Views
Microsoft announced it is once again increasing the price of Xbox Series X and S consoles worldwide on August 1 by $100 for 512 GB models and $150 for 1 TB models. They are also sunsetting the 2 TB model.
This means the Xbox Series S 512 GB will increase to $499.99 and the 1 TB model to $599.99. The Xbox Series X will now cost $749.99 for the digital model and $799.99 for the disc drive model.
The reason for the price increase is due to the cost of storage and memory increasing by over 2.5 times, with another doubling expected by the fall of 2027.
"Effective August 1, 2026, we will be updating prices worldwide," reads the update from Xbox. "The price of XBOX consoles will increase by US$100 for 512 GB models and US$150 for 1 TB models. We will also be sunsetting our 2 TB model.
"Last October, we increased XBOX console price by $20-$70 in the U.S. We hoped another price increase would not be necessary, and we have spent the last several months working with suppliers on options. Unfortunately, console storage and memory prices have increased by more than 2.5x and we expect another doubling by the fall of 2027. The entire consumer electronics industry is struggling with the current components crisis, but the effects are particularly hard on consoles. Unlike phones, computers, speakers, and other consumer devices, consoles are typically not sold at a profit, but instead for less than they cost to make."
Microsoft is offering new programs to help spread out the cost of the Xbox Series X|S consoles. This includes "Buy Now, Pay Later" options through the Microsoft Store that makes it possible to break up payments over short-term, interest-free installments. Anyone who purchases through Amazon can use 0% APR financing for up to 12 months.
The company is also working with retail partners on new programs to provide previously played consoles at lower prices. Those who want to upgrade or no longer use their console will be able to trade it in with a participating retail partners for cash or store credit. Xbox Certified Refurbished Consoles are also available for up to $100 off MSRP.
Here are the new prices:
- Xbox Series S 512 - $499.99 (was $399.99, before any increases it was $299.99)
- Xbox Series S 1TB - $599.99 (was $449.99, before any increases it was $349.99)
- Xbox Series X Digital - $749.99 (was $599.99, before any increases it was $449.99)
- Xbox Series X - $799.99 (was $649.99, before any increases it was $499.99)
Read details on the new programs from Xbox:
- Buy Now, Pay Later: We’ve made it easier for players to use Buy Now, Pay Later options on eligible XBOX hardware purchases through Microsoft Stores, making it possible to break up your payment into predictable short-term, interest-free installments.
- Interest Free Financing: Players purchasing eligible XBOX hardware through Amazon can take advantage of 0% APR financing for up to 12 months, giving players more flexibility with lower monthly payments and more budgeting control.
- Previously Played Consoles: We are working with retail partners on new programs to provide previously played consoles at lower prices. Players who are ready to upgrade or no longer use their console will be able to trade it in with participating retail partners for cash or store credit. Those consoles will then be made available at lower prices for players.
- Certified Refurbished Consoles: XBOX Certified Refurbished Consoles are available at Microsoft Stores for up to US$100 off MSRP.
A life-long and avid gamer, William D'Angelo was first introduced to VGChartz in 2007. After years of supporting the site, he was brought on in 2010 as a junior analyst, working his way up to lead analyst in 2012 and taking over the hardware estimates in 2017. He has expanded his involvement in the gaming community by producing content on his own YouTube channel and Twitch channel. You can follow the author on Bluesky.
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Can they even hit another 1 million units at this point?
Bold of you to assume they will ship another 1 million.
And it's not like Microsoft can't afford to eat the difference .. Now they had the perfect scenario where they could boost the xbox brand back to 360 levels .. with 3 price hikes on the PS5, 1 on the switch 2 and very likely second coming, they could at least maintain the original xbox pricing, eat the loss, cuz they can afford it, and with that they would even start outselling PS5.
I actually don't even know how to respond to this. The 1TB Series S is the same Price as a digital PS5.
Atleast we don't have to worry about it. From my perspective, theres never been a better time to be a gamer. I have so many great games to play through, ontop of great hits releasing from next month, and onwards
True. Now is also a good time to take care of the backlog and play some retro!.
Insane they chose now to make gears console exclusive. Literally the worst possible time. No one is going to buy a console at this price to play it.
The price increase sucks but keep in mind, 40m people already own the Xbox plus Gears can be stream via Xbox App and PC. No console required.
Eday isnt their to magically increase console sales, its their to promote GP, PC/Windows and Xbox across multiple services.
It's timed exclusive. Give it 6 months to a year
2 videos in 1 day for me. That doesn't happen often. In this one I discuss the huge Xbox price increase. https://www.youtube.com/watch?v=-TFweaBuaYc
HAHAHAHAHAHAHAHAHAHHAHAHA sorry but this is fucking INSANE
"And another one!"
This is the third time they hiked up the price now! I really want this AI craze to end.
Yeah this is crazy. I added the original price before any increases to the article, so you can compare.
Sony done the Same
You sound like someone in the late 90s saying they can’t wait for this internet fad to end.
$1200 CAD for the NOT SELLING Xbox Series X in Canada.
Yeap, generation is over, don't buy any Xbox.
This industry is not sustainable.
The RAM Crisis hit them just when they have no scale. Xbox today is a niche product, closer to Valve's hardware than Playstation and Nintendo.
Digital Seriex X will be $750.
That's $50 more than a launch PS5 Pro, with half the SSD space.
I surely hope Sony can control better the price based on the volume they sell and their joint work with AMD, because if not we might see another PS5 price increase next year too.
Oh they will definitely do another. The volume they sell now is very low compared to even last year, so it's not like they can order as much as they used to. Also, AMD has nothing to do with the price increase as it's RAM and storage and those come from other companies.
I'm not saying AMD had anything to do with RAM, but that they are also interested on their AMD powered machines, specially the PS5 doing well, even more that both companies share tech to develop eachother's machine learning endeavors with project Amethyst, so Sony has room to negotiate other componentes, even the core ones like the APU.
Not that it can counter other componentes doubling in price next year, but definitely better positioned to deal with pretty much everything else.
Plus, Sony already just raised its price starting their fiscal year securing their deals for that, I wouldn't expect another price increase before March 2027, if it is a must do thing.
Sony said in their financials that they will make as many PS5's this fiscal year depending on how cheap they can acquire components (obviously RAM and storage) and did not provide a forecast for how many PS5's they plan to ship. What this shows is they have no deals in place and if they can't get the deals they want we'll either see another price increase later this year or they'll just keep the PS5 out of stock whenever they run out of their current supply. I'm gonna go with the former.
Sony already had deals, said by the CFO herself in February this year, to provide systems until the end of 2026.
There will be no shortage of PS5s in 2026, the problem lies in 2027, thus why Sony has alreadu raised the PS5 price, considerably, to position itself for the next year, exactly what Microsoft is doing now, the difference is that Sony fiscal year and Microsoft fiscal year end in a different quarter, thus why you are seeing Microsoft do it now, Sony already did it.
After March 2027, their position can already be well worse and they need to increase prices again, but I don't see why they would do it again this year, they already planned for that, like MS is already projecting late 2027 prices doubling right when doing this price increase announced today.
Xbox price before this raise matches Sony price after their raises this year, Sony was even doing excellent year end discounts for the PS5 November last year, specially in Europe, when MS had already raised their prices.
Sony has done price raise for the fiscal year before Microsoft, not the other way around. It literally just happened for the PS5.
So in short, I do not expect even an announcement of another price increase for the PS5 during 2026, but yes, it can happen after March 2027.
This whole RAM/storage situation is crazy and out of control!!
Get used to keeping what you already own guys, and pray they will keep working for many more years. For those who haven’t got a current gen system yet, you have my sympathies.
Guess the 25 year anniversary console price.
25 - 250 by the 4 generations of Xbox.
Please m$, continue killing off your uselessbox with constant stream of price hikes!!
Hope Sony don't increase price till next year
Don't worry,
PlayStation will soon follow...
I honestly don't see myself buying a new gaming machine for several years.
Microsoft is definitly the best Sony's ally ever.
Oh dear...
At what point it's just better to pull the plug? Microsoft is pushing hardware drought, might as well end their hardware side of things if they want to focus on AI.
At this point it feels unreal that I've paid $450 for my Xbox Series X with disc drive 4 years ago.
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The state of the industry.. oh my
I'm happy with my PC, and I'll get a Switch 2 next year—I don't care about the others anymore
Part of me thinks that they do this more to make Project Helix feel like more of a deal. They are not selling that many units of Series S/X anyway, might as well kill it in hopes to look like a better comparable option with the next installment.
I thought there were already contracts and agreements for the costs of ram and hardware between console manufacturers. Don't they have to honor it?
There's a certain price where you might as well make xboxes cost 50 grand, because only a few dozen will sell a year, get what you can
We are in the dumbest time zone
No suprised with the Ram issues and the Steam machines was a lead up to this. Watch Sony and possibly Nintendo follow soon.
Is it sad i expected this? Not necessarily now but i knew more increases due to ai driven ram shortages were gonna happen at somepoint
You'd think MS would have good buying power as they are part of the reason we are here with these prices. Yet it's obvious Xbox department is competing with MS Copilot and other departments for those
resources and losing.
That avatar though .. I miss yu-gi-oh..
It's crazy that Apple really hasn't increased it's prices on their products due to the AI shortages so far. I'm sure it will come, and they have a lot of spending power...but so does Microsoft.
You have good timing. Apple did announce they are increasing prices on Macbooks and iPads due to the rising costs.
Ha, had to come at some point I suppose.
Vertical integration. I believe Apple produces many components inhouse. They will still be hit by raising raw material costs.
