Nintendo President Says There are No Plans to Increase the Price of Switch 2, But Will Re-Evaluate - News
by William D'Angelo , posted on 04 February 2026 / 1,918 Views
Nintendo president Shuntaro Furukawa during a Q&A session with investors (via VideoGamesChronicle) says the company currently has no plans to increase the price of the Nintendo Switch 2 due to the rising costs of memory, but they will re-evaluate things in the future.
Furukawa says Nintendo has had discussions with its suppliers to ensure a stable supply over the long term, which means the increase in memory prices haven't had a significant impact on its hardware profitability for the quarter ending December 2025. He also doesn't expect a significant impact for the quarter ending March h2026.
He did not that should the increased prices continue into the next financial, which starts in April 2026, it could impact profitability and if the situations gets significantly worse they will assess the market conditions.
Furukawa added a price increase for the Switch 2 would have to take into account more than one factor before it were to happen.
"Price changes will be determined comprehensively, taking into account not only profitability but also the adoption of the platform, sales trends and market conditions," he said.
Furukawa in a separate question says the second and third years of the Switch 2's life are crucial to its success. He wants to avoid selling the Switch 2 at a loss, however, he isn't "overly influenced" by a short-term trend. Even if they can keep the price the same despite a drop in profits, it could mean selling more software as a potential price increase could hurt hardware sales.
A life-long and avid gamer, William D'Angelo was first introduced to VGChartz in 2007. After years of supporting the site, he was brought on in 2010 as a junior analyst, working his way up to lead analyst in 2012 and taking over the hardware estimates in 2017. He has expanded his involvement in the gaming community by producing content on his own YouTube channel and Twitch channel. You can follow the author on Bluesky.
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Sales trends is probably the key one. I don’t think they can raise the price outside of Japan. It would be catastrophic if second year sales declined from year one sales.
If it starts selling a ton again like it was at first, I could see it increasing to $500-$550 in the USA.
Nintendo of course raised prices on Switch and controllers. But they're very hesitant to raise the price on Switch 2.
In other words, they wont increase prices..yet
