Grand Theft Auto VI Launch Marketing Begins This Summer - News
by William D'Angelo , posted on 03 February 2026 / 2,101 Views
Take-Two Interactive announced it will begin launch marketing for Grand Theft Auto VI this summer.
"Our execution throughout Fiscal 2026 has been extraordinary and we are highly confident as we approach Fiscal 2027—which promises to be groundbreaking for Take-Two and the entire entertainment industry—led by the November 19 release of Grand Theft Auto VI with Rockstar’s launch marketing set to begin this Summer," said Two-Two.
The publisher is confident Grand Theft Auto VI won't be delayed for a third time.
"I feel good about it. Very good about it," Take-Two CEO Strauss Zelnick on how he feels about the release date.
Grand Theft Auto VI will launch for the PlayStation 5 and Xbox Series X|S on November 19.
Thanks, IGN.
A life-long and avid gamer, William D'Angelo was first introduced to VGChartz in 2007. After years of supporting the site, he was brought on in 2010 as a junior analyst, working his way up to lead analyst in 2012 and taking over the hardware estimates in 2017. He has expanded his involvement in the gaming community by producing content on his own YouTube channel and Twitch channel. You can follow the author on Bluesky.
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Still don't believe it'll release in 2026.
Marketing campaigns are very expensive, though. Remarketing for a new date even moreso. I wouldn't spend all that money advertising a particular launch date unless I was confident the game would be ready for it.
Very true. But his wording gives me caution.
Oh damn we may actually get it this year after all.
or we might as well get it the next year.
Marketing to actually reassure people it is coming out this year? Because I'm sure 50% of the market think it's not.
I never understood why all the hype for any GTA game. Its the same as a lot of similar games out there and it just trying a lot to be as edgy as possible. I tried to play 4 and 5 and it just is not for me, its extremely boring.,
GTA IV is polar opposite of edgy. Nothing like other main titles in the series
I'm never hyped about GTA, but I always love to see what Rockstar achieves.
GTA games are still always pretty good games, 4 was more story focused, and quite serious, and as someone already told you, not edgy in the slightest, it pretty good story. It was also one of the most impressive games ever as far as game launches go.
GTA is about having fun to most people, it's silly and fun, even the first top down games, 1 and 2, were a lot of fun, I love GTA 2.
There are still good stories here and there on the missions, but on that regard both Bully and Red Dead Redemption are much better games.
I'm less worried about when it will launch and more how much the game will cost.
