ROG Xbox Ally Prices Revealed, Pre-orders Now Live - News
by William D'Angelo , posted on 25 September 2025 / 11,347 Views
Microsoft and Asus have announced the prices for the ROG Xbox Ally X and ROG Xbox Ally ahead of the October 16 launch for the handheld gaming PCs.
The more powerful ROG Xbox Ally X will be priced at $999.99 and the ROG Xbox Ally will be available for $599.99.
Pre-orders are now open in Australia, Belgium, Canada, Czech Republic, Denmark, Finland, France, Germany, Hong Kong, Ireland, Italy, Japan, Mexico, the Netherlands, New Zealand, Norway, Poland, Portugal, Republic of Korea, Romania, Saudi Arabia, Singapore, Spain, Sweden, Taiwan, Turkey, United Arab Emirates, United Kingdom, United States, and Vietnam.
View the pre-order trailer below:
Read details on the ROG Xbox Ally handheld gaming PCs below:
Starting today, players can pre-order the ROG Xbox Ally X and ROG Xbox Ally — two powerful handhelds built to take your game library with you wherever you go. They combine the best of ASUS hardware, the flexibility of Windows, and an approachable Xbox experience, so your games, friends, and progress are always within reach.
Join the Launch — Pre-Orders Now Live in 38 Countries
Launching globally on October 16, the Xbox Ally X and Xbox Ally offer two unique versions to match your individual playstyle. Pricing is set at an Estimated Retail Price (ERP) for each device (exact prices will be announced per region as pre-orders go live):
- ROG Xbox Ally X: Available for USD $999.99 (ERP). The ultimate high-performance handheld, built for the most demanding players.
- ROG Xbox Ally: Available for USD $599.99 (ERP). The essential handheld for everyone from the casual player to the avid enthusiast.
Players can pre-order their handhelds today in: Australia, Belgium, Canada, Czech Republic, Denmark, Finland, France, Germany, Hong Kong, Ireland, Italy, Japan, Mexico, the Netherlands, New Zealand, Norway, Poland, Portugal, Republic of Korea, Romania, Saudi Arabia, Singapore, Spain, Sweden, Taiwan, Turkey, United Arab Emirates, United Kingdom, United States, and Vietnam — as well as 8 newly announced markets launching on October 16: Egypt, Greece, Hungary, Indonesia, Slovenia, South Africa, Thailand, and Ukraine.
Pre-orders are available through Xbox, the Microsoft Store in the United States (ROG Xbox Ally X and ROG Xbox Ally), ASUS eshop, and select local retailers. More pre-order opportunities are coming soon in select other markets. If pre-orders are available in your market, visit Xbox.com to find participating retailers.
The handhelds will also be available in additional markets where ROG Ally series products are currently sold, including Brazil, China, India, Luxembourg, Malaysia, Philippines, and Switzerland, and we’ll have more to share in the future.
Bringing Xbox to Handheld Gaming
One of our core goals with the Xbox Ally was to deliver a distinctly Xbox experience in the palm of your hands. With the Xbox Ally X and Xbox Ally, you can look forward to an approachable gaming experience that travels with you wherever you go, featuring several new and first-of-their-kind features on both devices.
Here’s what you can look forward to on your Xbox Ally handheld:
- Launch directly into the Xbox full screen experience, a dedicated experience purpose-built for gaming, powered by Windows 11, and inspired by the console user experience. With new modifications that minimize background activity and defer non-essential tasks, more system resources are dedicated specifically to gameplay.
- A dedicated Xbox button opens an enhanced Game Bar overlay for Windows 11, making it easy to return home, browse your library, launch or quit games, chat with friends, access ROG’s innovative Armoury Crate SE, and more.
- An aggregated gaming library gives you quick access to games from Xbox, Game Pass (where available), and installed games from Battle.net and other leading PC stores.
- Xbox controller-inspired grips, with ergonomics that allow you to play comfortably for longer gaming sessions.
- Every Xbox Ally comes with three months of Xbox Game Pass, unlocking hundreds of games playable across devices. More information about the Game Pass offer will be shared prior to October 16. Terms and conditions apply.
Whether you love playing on PC, console, or streaming your games on the go, the Xbox Ally opens up new ways to access your Xbox library, through:
- Native play, which allows you to play PC games from any store that are installed and run directly on the device. And with Xbox Play Anywhere, you can play more than 1,000 supported titles from Xbox across console, PC, and handhelds with a single purchase. Today, Xbox Play Anywhere titles are where the majority of console players spend their time on Xbox, and you can now experience those same games on the go with the Xbox Ally handhelds.
- Remote play, which allows you to stream your full console library from your Xbox console anywhere in your home – all via a smooth and intuitive user experience built for handheld.
- Xbox Cloud Gaming (Beta), which takes portability even further by allowing you to stream your Xbox library of console games to your handheld on the go. Whether you’re traveling, commuting, or just stepping out, you can pick up where you left off (where available).
- Our Handheld Compatibility Program, a new Xbox initiative that indicates which games play great on handheld. At launch, thousands of titles will be Handheld Optimized or Mostly Compatible, making it easier to find games that are ready to play on your Xbox Ally.
Check out more details on additional features you can expect to experience on the Xbox Ally X and Xbox Ally at launch and beyond, including upcoming AI-powered innovations.
Unlock Even More with New Xbox Ally X and Xbox Ally Accessories
The Xbox Ally handheld lineup is expanding with a wide range of compatible accessories (sold separately), just in time for the holidays. From ultra-fast storage options to protective gear, you will soon have more ways to customize your play experience on the Xbox Ally X and Xbox Ally. Starting today, players can pre-order the following accessories alongside their handheld:
Storage options to bring more of your library with you
- SANDISK® microSD™ Card – Take your supported games with you anywhere with a high-performance storage card engineered specifically for the Xbox Ally X and Xbox Ally (sold separately). With up to 2TB of storage, enjoy blazing-fast downloads and up to 200MB/s read speeds for instant play, anywhere.
- Seagate® FireCuda® 530R SSD – Unleash ultra-fast speeds, extreme durability, and unrivalled performance. The FireCuda 530R SSD supports Microsoft DirectStorage for seamless gaming, and is available in 1TB, 2TB, or 4TB capacities.
Protect your handheld from the elements
- ROG Xbox Ally (2-in-1) Premium Carrying Case – This Xbox co-branded case fits Xbox Ally handhelds, with a water-repellent exterior, soft fleece lining, and a unique zipper. It includes a detachable pouch for a 65W charger (sold separately) and easily fits into bags to protect your device from scratches or bumps.
And this is just the beginning — more accessories are on the way. Stay tuned for more on the Xbox Ally X and Xbox Ally as we count down to launch on October 16!
A life-long and avid gamer, William D'Angelo was first introduced to VGChartz in 2007. After years of supporting the site, he was brought on in 2010 as a junior analyst, working his way up to lead analyst in 2012 and taking over the hardware estimates in 2017. He has expanded his involvement in the gaming community by producing content on his own YouTube channel and Twitch channel. You can follow the author on Bluesky.
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1000bucks
Ha
Nanan
Hahahahh.
Could not have put it better lol
First was going to criticise this sentiment as don’t top of the line PCs cost way more.
Then remembered there’s a reason not everyone spends that much and that Microsoft seem to be pinning everything on Gamepass and at this price the console is not going to bring in the quantity of subscribers they need&want.
Not everything is pinned on Gamepass. It's a three pronged approach. Gamepass, third party publishng and selling hardware at a profit day one.
Microsoft is not a $4 trillion dollar company just for shits and giggles. They know how to maketh the rupees.
They know how to make lots of money off of their core businesses. That doesn't preclude making dumb decisions elsewhere. It merely cushions the shock when they do make dumb decisions.
Still one of the most successful companies to have ever existed in Human history.
If Microsoft's market cap was a countries GDP they would rank 6th currently out of 196 countries...
And at their height would have equaled Japan's entire GDP... Or roughly double the economy of Russia.
It puts it into perspective at how good Microsoft is at making money.
Remember their gaming division isn't just about the monetary value the gaming division accrues... Every part of Microsoft's business flows into each other... Which is WHY they are stupidly successful. They are vertically integrated.
A developer that uses Microsoft's tools to build a game on PC (Where development typically happens, not consoles), they are more likely to leverage Microsoft's cloud offerings like office... And leverage Microsoft's azure for hosting servers... And use Microsoft's advertising tools for in-game and platform advertising... And likely develops on a Microsoft OS, using Microsoft API's and many of these "things" carry some pretty lucrative licensing as it's commercial.
Everything is connected.
You need to look at the bigger picture.
Yes the Xbox business is floundering, but their gaming division which is still relatively healthy is bringing revenue into all their other divisions.
Then by the cheaper model.
Lifes hard sometimes.
"We’re not going to grow the market with $1,000 consoles" - Phil Spencer
This is not a console, this is a handheld PC or you can even consider it a Laptop in handheld size. Just like the steam deck, its not priced to compete with like a switch or PS portable.
ROG Ally is first and foremost a handheld "gaming" PC, that's how Asus even advertises it. Sure it's "technically" a PC but you're picking at straws to believe this isn't a gaming console and will only be compared as a gaming console. It may not compete with Switch directly, but it's definitely competing with Steamdeck and other "gaming" PC handhelds that are also likely used only for gaming and not as a PC.
That's like saying PSP/Vita wasn't competing against the DS/3DS because PSP/Vita weren't just "gaming" handhelds but more of a "multimedia device" that could be used to play music/MP3 player and play videos/movies. Also PSP/Vita could even browse the internet so it was almost like a PC too then right?
Just because a device has the ability to do multiple things, it's the one main feature that defines it. So in this case, the ROG Ally is X is a gaming console.
It is not a gaming console, it runs on windows 11; sorry, there is not much of a debate here.
Doesn 't matter what OS it's running, its the main function and purpose.
Asus calls it "a true Windows 11 gaming device" ...you're going to argue against the ones creating it?
You do know there is a reason why certain devices come at certain price points. You have cheap gaming Laptop PCs that cost way more than what you can actually get in a desktop gaming PC with better hardware.
Is a gaming Laptop competing with a gaming PC. Yes and no but pretty much no because a gaming Laptop is about the portability of the unit versus the specs.
Since this device cannot play console games, its not competing with console portables. This device is competing with Laptop gaming PC. The form factor for this device is a much better device for mobile gaming on the go where a laptop doesn't work or make sense. The situation with this device is does it give you the performance over already handheld PC in the market currently today but to believe its targeted at the handheld console market seems very far fetched.
Fun Fact #1, a video game "console" is an electronic device designed primarily for playing video games. And what is this Rog Ally's primarily function? Video games :)
Fun Fact #2, Rog Ally, is just like the Steam Decks correct? Well the official Steam Deck site says "Powerful, portable PC gaming, designed for comfort and a "console"-like user experience." Sounds like a device trying to also identify itself as a console to, of course, compete with other consoles....because what is a console? See Fun Fact #1.
It's so funny when people talk about the big 3, and you then PC players will jump in like "Hey we're included too because video games is the common factor in the group". But when people now want to include this ROG Ally as a console since "video games" is the MAIN factor of the device (function and appearance), we now have people like you that are like...."naww we're not part of that group".
"You can't have your cake and eat it too"
The one creating a device doesnt necessarily call it the correctly though. (Switch has never been a hybrid for example) But in this case, it is correct.
That's a crazy price for the Ally x. I wanna say this thing probably won't sell more then a million.
3DO was a closed platform though that depended on selling millions for success. This is an open platform, so any units sold (as long as they are sold at a profit) is just an instant success.
That depends on how many people buy them, if only a handful of people buy them, at profit or not, and the rest just sit on the shelves, that is not a success.
3DO was a brand new console in an already crowded space that didn't need another console, and it was nose-bleedingly expensive... just like this. And, I believe, just like 3DO, no one is going to buy it and in two years (at the latest), it'll be discontinued.
$1000 ? that's a no.... Price is out of control, anything over 500 is too much for a handheld imo.
This isn't a handheld its a full PC laptop in a handheld mod. Of course its not going to appeal to anyone who is thinking console handheld device. Its not even meant to sell to that crowd. Its selling to the same people who are buying these handheld devices currently today because the price isn't far removed from what they have already paid.
Even that niche is far more likely to buy a Steam Deck than this. The SD is cheaper and will do most of what that market segment wants to do with these devices.
That niche would have already bought the deck. There is no expectations this device is going to sell in switch2 amounts and it will not sell in the current Steam deck because its what 500 bucks cheaper. Even still, this isn't an Xbox or even a device from MS, all it is is a new device from Asus with a Xbox shell interface that all Windows 11 handhelds can use. Not sure why anyone believe you are getting something different or special with this device. Unless this device came with a way to play Xbox console games natively you would have to be very dense to believe its an Xbox.
According to Xbox’s marketing department, a cell phone is an Xbox.
Edit: Also, according to an ad I just now saw from Microsoft, this device is indeed an Xbox.
If you want to have a super powerful handheld two rules follow.
Rule #1 consumes more power
Rule #2 consumes more money
People usually hark on Nintendo handhelds being low on the powerend. But rule #1-2 really are the backbone to a handhelds success. Honestly makes the NS3 $450 price point seem not that expensive.
This is an open platform and cannot be compared to Switch 2 which is a closed.
For some gamers yes, but a lot of gamers that would buy this, are more than likely only going to use it on gamepass. I can always buy steam games on my latop, and so far I have purchased 0 steam games in it's existence.
nah it really doesn't - on that last point. This is not a handheld xbox, it's a handheld Asus gaming PC that is Xbox branded. It isn't competing with S2. S2 is super expensive for a system, but this is a PC so it's a totally different thing. It's not targeted to compete with video game systems, it's targeted at PC gamers who have $1000+ gaming PCs who might want to play their computer games on a handheld for $1000 or less, with the Xbox branding to try to make it slightly less niche.
The base is more expensive than the steam deck and has the same chip, lol.
$1599 Aussie dollars.
I probably wasn't going to buy it.
Now I'm definitely not going to.
It was too good to be true. Everything's great....except the price
could not of said it any better
The dream of the richest corporation in the world: to become even richer at the expense of people xD Microsoft wants you to pay for the name too xD And online coercion seems to be back in a different form. Some stores in Europe, the UK, and Canada are currently removing the Xbox Series from their stores.
ill get 2 of these and wait for the Xseies X next price increase so i can put them in each room! crazy!
How could Xbox do this? We all know Nintendo are the only ones that are trying to kill physical media by not putting full games on cartridges for all Switch 2 releases, so how could Xbox make a handheld that doesn't offer even game key card releases? We all know Sony/Microsoft is way above Nintendo when it comes to loving physical video games, so why did they take that decision? /s.
Who on this site states that MS is way above Nintendo when it comes to loving physical video games? I know your comment is sarcasm but it really is pointless because the article has nothing to do with Sony ,key cards or physical games. You're trying to project your feelings from the Key card thread and how Sony does physical media better than Switch 2. Maybe keep it in that thread as your comment here seems rather petty.
I expect all GKC haters to rally against Sony when they announce their handheld that is carbon copy of this ROG Ally.
Why would you expect that? We all know that Sony's handheld will likely be an all digital device and there's nothing wrong with that. That's why the rumor is that the home PS6 console will have an attachable disc drive like the PS5. If that is the case then Sony is giving physical media lovers a choice and a option. If you have an issue with Nintendo not doing the same and the feedback about that, then take it up with Nintendo.
But Nintendo is offering all their games fully on cartridges, the fact that third parties are not willing to do that is what it is, third parties decide their own business decisions. Sony and Microsoft on the other hand could make physical releases possible on their handhelds but choose not to do so. Thus they should be called out for not giving gamers the option to buy any of their games physically on their coming handhelds.
Sony would never swallow the cost of cartridges.
DOA, too expensive.
This is even worse than the Switch 2 prices. -_-
About what I expected.
Satanist showing their true demonic colours.
Remember ~$1000 just for a fucking operating system? Satanicsoft love ripping off their stupid slave bitches!!
Will it take regular old (last century) batteries like the XBox controllers? M$ and Ex-Box are a big joke !!!
Literally a thousand dollars.
Preordered! Will go next to my OLED Deck on my desk :D
Congrats Microsoft!
Microsoft has now beaten Sony....by now releasing the most expensive gaming console between the two.
I'm gonna wait till sometime next year to see about upgrading from my Steam Deck. If they're able to pull off the switch from handheld Windows to desktop Windows, and vice versa, this will be quite the game changer in handheld PCs.
Windows was always going to be Valve's achilles heel in their hopes of SteamOS taking off.
People complain that its too expensive
People complain about cheaper models (Series S)
People have no idea what they want and its hilarious.
Can Gamepass be accessed on Steam Deck?
$599 is much lower than I think pretty much everybody was expecting for the base unit. A very tempting price
Many will balk at the price but this thing is capable of more than just gaming.
The $999 one is sold out per Microsoft's website.
FOMO. It creates an artificial boost in demand…though I don’t see anybody purchasing a ROG Xbox so impulsively. This isn’t like a $15USD Amiibo nor $400/500USD PS5, as most people will not have much use with such a system.
I'm used to the line "hurry, no more are being made" when trying to induce FOMO. I don't recall such a line being uttered...
