
EA Reportedly Wants Next Battlefield to Have 100 Million Players - News
by William D'Angelo , posted on 03 July 2025 / 2,298 ViewsElectronic Arts executives have reportedly set a goal for the next Battlefield to reach 100 million players over a set period of time that includes post-launch, according to Ars Technica.
The report also states "very few" developers believe the game has any shot of reach the figure.
"Obviously, Battlefield has never achieved those numbers before," said one EA employee. Another employee stated, "It's important to understand that over about that same period, 2042 has only gotten 22 million."
The most successful Battlefield game, Battlefield 1, had achieved "maybe 30 million plus."
Call of Duty Warzone had surpassed 100 million players in April 2021 and Fortnite had over 200 million as of 2018.
Another developer added, "Among the things that we are predicting is that we won't have to cannibalize anyone else's sales. That there's just such an appetite out there for shooters of this kind that we will just naturally be able to get the audience that we need."
One source also claims "nothing in the market research or our quality deliverables indicates that we would be anywhere near that."
Another stated, "I think people are surprised that they actually worked on a next Battlefield game and then increased the ambitions to what they are right now."
A life-long and avid gamer, William D'Angelo was first introduced to VGChartz in 2007. After years of supporting the site, he was brought on in 2010 as a junior analyst, working his way up to lead analyst in 2012 and taking over the hardware estimates in 2017. He has expanded his involvement in the gaming community by producing content on his own YouTube channel and Twitch channel. You can follow the author on Bluesky.
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Easier to lay people off if you miss your goal. Make them unrealistic! Assholes.
Why don't they want a billion players? Why not 5 billion?
And i want a 100 million dollars
facepalm
Learn to walk before you try to run EA.
But this is just par for the course for modern EA. Chasing ridiculous targets based on trends set by others, with games that either struggle to capture an audience or cash-in on an established IP that is past its heyday.
100 million? 🤣
EA is run by Dr. Evil.
No one cares about their investor pitch. Make great BF game first, worry about the player count later. Something tells me that even if this game comes out half-decent, they'll find a way to f_it_up later. It's EA after all.
That doesn't seem even remotely realistic. Of course EA is free to want whatever, but this doesn't seem to make any sense to me.
Oh boy. EA is setting DICE up for failure with a lofty goal like that.
Aww, that's cute.
I would love a return to Battlefield Vietnam, Battlefield 2 and Battlefield 2142. Nice online play, but that really cool single player with bots. I know we won’t ever get it. Just would be cool.
We have more chance of getting a million each from Elon Musk than EA can with this.
so do the shareholders
Back to back blunder from bfv and 2042 is really going to entice the fans lol
At this point I would just settle for an Xbox 360 sequel to Battlefield 1943.
It was small, short and just fun... Which for me who needs a game I can quickly boot up, play a few rounds and put it back down... Was perfect.
...Put that on Switch 2 if you want to actually seriously try for that number. Because if you don't reach your goals and don't put your game on the fastest selling system of all time, you were handicapping yourself far more than any graphical ceilings handicapped your port.