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Nintendo and DeNA to Establish Joint Venture Company

Nintendo and DeNA to Establish Joint Venture Company - News

by William D'Angelo , posted on 08 November 2022 / 2,003 Views

Nintendo announced it has partnered with mobile video game company DeNA to establish a join venture company. The new company will be a Specified Subsidiary of Nintendo.

Nintendo and DeNA already have a working partnership that DeNA co-developed and handles the service infrastructure and Nintendo Account integration for several Nintendo titles available on iOS and Android. This includes Animal Crossing: Pocket Camp, Fire Emblem Heroes, Mario Kart Tour, and Super Mario Run.
"With the integrated hardware-software model at the core of its business, Nintendo also strives to provide enhanced experience and service outside of its dedicated gaming system," reads the press release. "In order to provide this experience in a holistic manner, Nintendo is working to maintain and expand its relationship with consumers primarily through Nintendo Account.
Nintendo and DeNA Establish Joint Venture Company

"As part of this effort, Nintendo entered a business and capital alliance with DeNA in 2015 and has collaborated to develop and operate the new core system centered around Nintendo Account since then.

"Based on the expertise accumulated over the seven plus years and the experience of co-developing multiple services based on Nintendo Account, Nintendo and DeNA will advance their partnership and establish a joint venture company. With the objective to strengthen the digitalization of Nintendo’s business, the joint venture company will research and develop, as well as create value-added services to further reinforce Nintendo’s relationship with consumers."

The new join venture company will be founded on April 3, 2023 with a capital investment of 5 billion yen. Nintendo will contribute 80 percent of the investment and DeNA the other 20 percent.


A life-long and avid gamer, William D'Angelo was first introduced to VGChartz in 2007. After years of supporting the site, he was brought on in 2010 as a junior analyst, working his way up to lead analyst in 2012 and taking over the hardware estimates in 2017. He has expanded his involvement in the gaming community by producing content on his own YouTube channel and Twitch channel. You can contact the author on Twitter @TrunksWD.


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2 Comments
DonFerrari (on 08 November 2022)

Very good, which them great sales.

  • +2
Jumpin (on 09 November 2022)

Well, their last game together was a massive hit and cultural phenomenon. This will likely lead to good things. For translation, it’s about 34m EUR or 35m USD.

  • 0