EA Announces New Battlefield Studio Led by Halo Co-Creator - News
by William D'Angelo , posted on 08 September 2022 / 1,894 Views
Electronic Arts announced the formation of a new studio based in Kirkland, Washington called Ridgeline Games. The new developer is led by Halo co-creator Marcus Lehto, and will focus on developing a narrative campaign set in the Battlefield universe.
“It is a great honor to have the opportunity to collaborate with DICE and Ripple Effect and lead the charge on expanding the narrative, storytelling and character development opportunities in the Battlefield series," said Game Director and head of Ridgeline Games Marcus Lehto.
Respawn founder and head of the Battlefield franchise Vince Zampella added, "We’re continuing to invest in the future of the franchise by bringing in new talent and perspectives. With Marcus and his team at Ridgeline Games joining the world-class global team we have already in place, Battlefield is in the strongest position to succeed."
Ridgeline Games is focused on building a diverse studio and creating a work-life balance is a priority. Lehto and the team are looking forward to " tell stories and take players on incredible adventures that are only possible within the Battlefield universe."
A life-long and avid gamer, William D'Angelo was first introduced to VGChartz in 2007. After years of supporting the site, he was brought on in 2010 as a junior analyst, working his way up to lead analyst in 2012 and taking over the hardware estimates in 2017. He has expanded his involvement in the gaming community by producing content on his own YouTube channel and Twitch channel. You can contact the author on Twitter @TrunksWD.
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What we ask? More IPs
What we get? Same IP with more frequency.
I think the problem is that while people that hang out in gaming forums are asking for new IP, the market as a whole favors existing series. EA knows for sure that a battlefield game will sell. EA does not know how well a new IP will do.
As company I don't fault them, they made an analysis of ROI and a save investment was their decision. It is just sad imho.
Are we just going to gloss over the "battlefield universe" part? Like...what "universe" are they talking about. This isn't a Marvel or DC thing...there are no recognizable characters or story.
I would have to assume that they mean realistic war stories in conflicts that have actually taken place. I know not all Battlefield games fit that, but that's what I think of when I think of Battlefield.
planet earth and our universe =p
Good article!
People keep dissing call of duty these past couple of years for not being innovative and they had a huge hiccup with vanguard,,,
Other than that they release products not riddled with bugs and glitches and then came batttlefield 5 and that other one that I can't remember coz its an unbelievable mess!
Ea and dice gotta get their shit together and put cod Activision in their place.
I really love Kirkland, Washington. I wish I had immigrated before I got older and health declined. Hard to get that green card now. Go work for EA :)
You know, we've seen ubisoft toss multiple studios into one IP (being Assassins Creed), and it doesn't always turn out well. Maybe create the new studio and only have that work on a new BF title, instead of letting DICE getting in the way of the new studio, since DICE themselves have mucked up the last few BF games, and they've so far come out half arsed and half the content/features.
I just feel like shoving multiple cooks into one kitchen to make one dish isn't really a good idea.
If DICE is involved, as creators and all I would imagine they would "steal" a lot of the decision making of this new studio.
Halofield
