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Guardians of the Galaxy is 'Finding Its Audience' Following Game Pass Release

Guardians of the Galaxy is 'Finding Its Audience' Following Game Pass Release - News

by William D'Angelo , posted on 08 April 2022 / 3,054 Views

Guardians of the Galaxy, from publisher Square Enix and developer Eidos Montreal, released in October 2021 and launch sales "undershot" the initial expectations. 

Senior narrative director on the game Mary DeMarle in an interview with Eurogamer said the game is now finding its audience following its addition to Xbox Game Pass.

"For me, it's all about creating the game. What I love right now is that people, especially with Game Pass, are playing it and they're sharing the experience," said DeMarle. "We make games to touch people, we make games to hit an audience. And it's great that it's finding its audience, and it's great that it keeps going forward."

Senior creative director Jean-Francois Dugas said, "It's like anything. We always want to sell trillions but it's not always necessarily as easy as that."

Guardians of the Galaxy is 'Finding Its Audience' Following Game Pass Release

He added, "but is it a great ride? And is it something this year or last year that you played that is unlike everything else? And is it worth spending your time on? I honestly think it is, from a game standpoint.

"I have no regrets. We did everything we could but that's the reality of the market… And let's not forget it's a new IP. Even though we say all 'Guardians [of the Galaxy] are known,' it’s still a new IP [in the video game market]. It could be a lot of people don't even know that the game is out yet, or they're not sure exactly what it is."

Microsoft reportedly paid around $5 million to $10 million to Square Enix to add Guardians of the Galaxy on Xbox Game Pass.

Marvel's Guardians of the Galaxy is available now on the Xbox Series X|S, PlayStation 5, Nintendo Switch, PlayStation 4, Xbox One, and PC. The Switch version is a cloud release. 


A life-long and avid gamer, William D'Angelo was first introduced to VGChartz in 2007. After years of supporting the site, he was brought on in 2010 as a junior analyst, working his way up to lead analyst in 2012. He has expanded his involvement in the gaming community by producing content on his own YouTube channel and Twitch channel dedicated to gaming Let's Plays and tutorials. You can contact the author at wdangelo@vgchartz.com or on Twitter @TrunksWD.


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15 Comments
TheLegendaryBigBoss (on 08 April 2022)

I played it on GamePass and had such a good time with it. It's a shame it didn't get the attention it deserved but it seems The Avengers left a bad taste.

  • +6
SecondWar TheLegendaryBigBoss (on 09 April 2022)

Personally wasn’t for me. I found the incessant bickering between the Guardians got old very fast and the combat to be dull with enemies being pretty derivative and gradually morphing into bigger bullet-sponges.

  • +1
gtotheunit91 (on 08 April 2022)

Really glad to hear Game Pass is doing some good for this title. It was a thoroughly entertaining game that has been criminally underrated.

  • +6
Giggity_goo (on 08 April 2022)

i didnt buy it because of how they handled the avengers but i played it on gamepass and loved it if i knew it was that good i would of picked it up on release day

  • +3
smroadkill15 (on 09 April 2022)

I have it downloaded via GP! Last year, I had zero interest in the game after how The Avengers turned out and I thought it was going to be more of the same. But now I'm excited to check it out and it's the next game on my playlist.

  • 0
The Fury smroadkill15 (on 09 April 2022)

Reading a few things about the game and listening to interviews with game devs showed it wasn't Avengers GaaS rubbish. Montreal dev team aren't exactly known for that style of game either so would have been a bad fit... weirdly kinda like Avengers with Crystal Dynamics... okay I take it back. I wouldn't trust SquEnix either. :P

  • +1
Leynos (on 09 April 2022)

I bought the physical on PS5. The game has a lot of technical issues but I still enjoyed it a lot and replayed the whole thing on NG+ just after finishing it. They need to patch Chapter 4 badly. It crashes a lot.

  • 0
Azzanation (on 08 April 2022)

Decent game, glad its finding its feet.

  • 0
SKMBlake (on 08 April 2022)

The title is kind of misleading, that's not exactly what he said

  • 0
crissindahouse SKMBlake (on 09 April 2022)

He said people playing it now especially on Gamepass which is pretty much the same as finding an audience now after the Gamepass release.

  • +6
dane007 (on 09 April 2022)

Glad to see it do well. Should have been on gamepass day 1

  • -1
SecondWar dane007 (on 09 April 2022)

Clearly not Square’s plan, but based on the pattern with their games you seem to be able to expect most of their games to be on GP 6 months after release.

  • 0
dane007 SecondWar (on 09 April 2022)

I know. Square haven't made smart plans for their recent games lately like the flop of babylon fall

  • 0
method114 SecondWar (on 09 April 2022)

The ones that fall below expectations as far as sales yes. Which sucks because most of the time it will be a garbage game in that case.

  • 0
SecondWar method114 (on 09 April 2022)

GP or not, I won’t be playing Babylon’s Fall. I would have tried GotG and LiS TC on GP had I not already played them.

  • 0