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PS5 Best-Selling Console in the UK in September, Xbox Series X|S Sales Spike

PS5 Best-Selling Console in the UK in September, Xbox Series X|S Sales Spike - Sales

by William D'Angelo , posted on 01 November 2021 / 4,421 Views

The PlayStation 5 was the best-selling console in the UK in September, according to the head of GamesIndustry Christopher Dring. There were several weeks of good stock for the PS5.

The Xbox Series X|S came in second place in September after it came in third the pervious month. Sales for the Xbox Series X|S saw an increase month-over-month. 

Nintendo Switch came in third place, however, sales did increase thanks to the £20 price cut.

"So last month was a very good month for UK console sales," said Dring. "PS5 was once again dominant, with several weeks of good stock coming to market. Xbox Series machines also spiked, and was at No.2. Switch slips to No.3, but the £20 price cut caused an increase for Nintendo, too."

Dring did add that year-on-year sales for the Switch are tough with how strong sales were in 2020. However, compared to 2019 sales are very positive.

"Year-on-year is tough for Switch," he said. "But comps with 2019 are very positive."


A life-long and avid gamer, William D'Angelo was first introduced to VGChartz in 2007. After years of supporting the site, he was brought on in 2010 as a junior analyst, working his way up to lead analyst in 2012. He has expanded his involvement in the gaming community by producing content on his own YouTube channel and Twitch channel dedicated to gaming Let's Plays and tutorials. You can contact the author at wdangelo@vgchartz.com or on Twitter @TrunksWD.


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26 Comments
Zippy6 (on 05 October 2021)

Still can't find a PS5 or Series X in stock in the UK.

  • +12
The Fury Zippy6 (on 06 October 2021)

Yeah, my first thought was "Okay but how?"

  • +4
thevideogameninja (on 05 October 2021)

Awesome news!

When you factor in that getting a hold of next gen hardware is like trying to find a needle in a haystack it just makes these stats even more impressive.

I'm not currently in the U.K so I don't know what the situation is there but is it easier to find next gen consoles than it is in North America? I ask because in both America and Canada you have to pretty much sacrifice your first born just to get your hands on one.

-SACRILEGIOUS NINJA APPROVED-

  • +6
VAMatt (on 06 October 2021)

Until people can walk into a store and buy the console of their choosing, these numbers will continue to be meaningless.

  • +2
brute (on 05 October 2021)

Switch sales increasing despite OLED bring right around the corner is a surprise, especially considering the price cut was a small one

  • 0
xl-klaudkil brute (on 06 October 2021)

Switch sales increasing? I read its a bit in decline....wjat js normal for 4 -5 years old system

  • 0
Random_Matt (on 05 October 2021)

US is very much into nationalism. XSX does not exist here in the UK, barely ever comes into stock. MS probably doing what EVGA are doing, stocking the US first.

Making a series S certainly does not help, probably a lot to do with that too. But the UK was never a stronghold for MS and Nintendo, X360 was an anomaly.

  • -2
Comment was deleted...
victor83fernandes Random_Matt (on 05 October 2021)

the 360 had everything going for it, it had no competition on the market for a full year, the wii was not even in HD so it was not the same market. Then it had bomb after bomb, remember table tennis? Ghost recon AW? Gears of War? Fight night round 3? Dead rising? Test drive unlimited? Oblivion? Rainbow six Vegas? Just Cause? Viva pinata? Kameo? King Kong? Perfect dark Zero? Condemned? Call of duty 2?

Those are just the games before the ps3 even launched in Europe, some of those were really amazing exclusives such as condemned, Oblivion, test drive, gears of war.

Also the 360 was the only console with controller vibration.
360 was way cheaper than the ps3.
360 had backwards compatibility
the 360 controller was way better than the competition
Xbox live was way better than what the ps3 had, in fact xbox live was what started the proper online gaming on consoles, before than online was an afterthought

Fast forward to ps4 and now ps5 and microsoft has fallen behind, none of those 360 advantages. Its been proven time and time again that a slightly more powerful console doesn't really win the generation. This time both are fully backwards compatible with previous gen. Both launched at same price and same time. The ps5 controller is way better than what we had with ps3, not only has rumble but its more advanced than xbox xontroller.
But the biggest thing is games, xbox has no exclusives, ps5 already had returnal, spiderman miles morales, demon souls, ratchet and clank, death stranding port, Ghosts of tsushima port, final fantasy VII integrade (at least exclusive for now), etc

I do love both ps and xbox, but the game Returnal alone would make my choice easy. The only reason I didn't buy an xbox is that I have a PC with xbox elite 2 controller. Also I can play the ori games on my switch, so an xbox is not really essential. I am not a fan of forza horizon, I much prefer the forza motorsport games, even tough I always preferred GT (excluding last gen GT sport, forza was way better).

If Microsoft wants a chance at getting back some market share they will need to start pumping some good exclusives, and not just hyping games that will come 5 years after, we need games now, for 2021 and 2022. Sony will have the new god of war and new horizon game and GT7, microsoft will need to work hard to even compete.

  • 0
Moseskyle83 (on 05 October 2021)

To be fair I ain’t surprised by this a it has been so easy to get a ps5 over here even though they was bundled with so much crap and a Series x has been like trying to find a unicorn in the wild but series s are everywhere

  • -2
Rafie Moseskyle83 (on 05 October 2021)

I feel like the same here in the US. I can't find a Series X to save my life. I have a PS5 though. Agree with Series S. They are literally everywhere. Unfortunately it's not the one I want.

  • 0
pitzy272 Rafie (on 05 October 2021)

Say what? I’ve been trying to get a ps5 for my friend, and it’s been impossible.

  • +3
Rafie pitzy272 (on 05 October 2021)

Seriously man. That's how I feel. Then again, the only reason I was able to get a PS5 is because Sony invited me to buy the console. I bought it the moment I got that email.

  • -1
victor83fernandes pitzy272 (on 05 October 2021)

You can get one very easily and quickly, the question is, how much are you willing to pay for one. I got one in less than a day when I looked for one, but I paid £100 over the normal price on local classifieds, and it was used, fortunately its been working perfect so far. Series X is the same, I've seen a couple on classifieds for £150 over the normal price.
What I cant find is a gpu for my brother, his went bust.

  • +3
scrapking Rafie (on 09 October 2021)

Series S seems to sell out online in Canada and the U.S., still. Takes it a little longer than Series X or PS5 after a restock, but it still sells out pretty consistently when I check. I have yet to see one in a store where I live.

  • 0
Azzanation Moseskyle83 (on 05 October 2021)

I dont think MS are making as many Series X consoles. They have made plenty of S versions but the X down here is also very rare.

  • -3
victor83fernandes Azzanation (on 05 October 2021)

Series S is way better deal for microsoft than the X. Just like sony prefers to sell the digital version. Those are profitable because you're stuck at buying digital, so no second hand market or other deals around. Imagine a console without piracy, without second hand market, without other retailers selling games, its a dream come true for the console manufacturers.

  • 0
Azzanation victor83fernandes (on 06 October 2021)

Better for the buisness yes, but not as fulfilling for customers as its just less console.

  • -1
victor83fernandes Azzanation (on 06 October 2021)

Here's a secret, no one cares for the customers, literally no one, do you think cereal manufacturers will stop selling sugary cereal to kids? Why would they care if kids die from diseases caused by over consumption of sugar? Or Tabaco companies, alcohol, literally most foods, even medication that have long term consequences. Why would they care about you having better specs on an electronic device? They don't get more profits if you buy the more expensive console as that's also more expensive to build. Game prices are the same on both models, online prices are the same on both models, and the cheaper model can attract more customers to expand the business.
You must think Sony is doing you a favour by creating games such as Horizon zero dawn, or ratchet, get real, if that was the case they would price it as low as they could, but the opposite occurs, they are pushing the limits of how much they can take from your wallet, after a 70 dollar purchase + 20-30 dollar DLC + online you'll pay a fortune to them just to play your game, same goes for microsoft and Nintendo.
These businesses exist with one goal, take as much money as possible from as many people as possible as quickly as possible.

  • 0
Azzanation victor83fernandes (on 06 October 2021)

My point went over your head. There is a reason why the Series X is sold out and not the Series S. Customers are willing to wait on the X. However MS just aren't making many X consoles.

  • 0
victor83fernandes Azzanation (on 07 October 2021)

Its not about Microsoft not making enough consoles, they will make as many as they can. Its not their fault the lack of chips available.
You made it sound as if Microsoft chose to make more serious S than X. They don't care either way which one they sell, they don't make money on the hardware, its all about gamepass and xbox live.

  • 0
Azzanation victor83fernandes (on 08 October 2021)

Series S makes more return in the long run and also requires less materials to build. Have you seen the tear down of the Series X? Have you seen how much resources and effort they put into that machine? They clearly havnt made as many, they will fliter in slowly however the S seems to be the only option for now, unless you are lucky.

  • 0
victor83fernandes Azzanation (on 08 October 2021)

Are you kidding? The series S is what, 300 dollars? And it has an SSD, performance similar or even better than the One X.
Both are extremely good value for money, my graphics card alone cost me double of the price of the series S.
Microsoft wont make a return on either, their business will be from software and services.
Xbox is not the only option, you will have the same library of games and even more with a PC which also has the gamepass.
That is sony and nintendo advantage, even tough sony is also starting to bring their games to PC. Soon enough all you need is a PC when those are capable of proper emulation of switch.
With that said, there's not many people looking for xbox here in Europe, I might be the only fan, from anyone I know, everyone else was always playstation.
I believe people will be looking more for an xbox when elder scrolls 6 releases, in about 2 or 3 years, by then there will be plenty consoles available.

  • 0
Azzanation victor83fernandes (on 08 October 2021)

I dont disagree with what you are saying however i am stating MS wont be making alot of the Series X. They are already showing this compared to the PS5. Both Series X and PS5 have sold out world wide yet PS5 sits on 12m sold and Series X/S 7m sold. Unless MS do what Sony do and trim the copper in the Series X, i cannot see it being mass produced, its more a premium product and the S is suppose to be the mass produced machine.

  • 0
Pemalite Moseskyle83 (on 05 October 2021)

Got the Series X on release day. PS5 a couple months after.

  • -1
AJNShelton (on 05 October 2021)

I can wait for a Ryuzaki57 articles showing the Switch's decline due to Xbox based on UK sales

  • -10