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Nintendo President Says They Will Focus on Creating New Game Series and Established IPs

Nintendo President Says They Will Focus on Creating New Game Series and Established IPs - News

by William D'Angelo , posted on 02 September 2021 / 4,726 Views

Nintendo president Shuntaro Furukawa in an interview with Nikkei (and translated by VideoGamesChronicle) said that Nintendo for the future plans to create new game series, as well as continuing long-running IPs like Mario and The Legend of Zelda.

"With the expansion of time spent at home, the range of entertainment as an object of consumption is expanding," said Furukawa. "Games are not a necessity of life. In order for customers to choose games in their finite time, they have to be interesting. Competition is tough, and I am not optimistic.

"I myself am looking at and studying various forms of entertainment. In the future, we will focus on creating new game series as well as long-sellers such as Mario and Zelda."

Furukawa added that Nintendo is always thinking about new hardware and creating ideas for new consoles. 

"We are constantly building up ideas for the new consoles the market is expecting, but there are some things we can’t do now due to technology and cost constraints," he said. 


A life-long and avid gamer, William D'Angelo was first introduced to VGChartz in 2007. After years of supporting the site, he was brought on in 2010 as a junior analyst, working his way up to lead analyst in 2012. He has expanded his involvement in the gaming community by producing content on his own YouTube channel and Twitch channel dedicated to gaming Let's Plays and tutorials. You can contact the author at wdangelo@vgchartz.com or on Twitter @TrunksWD.


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46 Comments
Signalstar (on 10 April 2021)

I mean those are the only two options... What else is there?

  • +24
Ashadelo Signalstar (on 10 April 2021)

Making a new ip from established ip's?

  • +1
KrspaceT Ashadelo (on 10 April 2021)

I mean Luigi Mansion might count as that? Heck Mario spun off Yoshi, DK, Wario....not to mention the RPG's.

  • 0
KrspaceT Ashadelo (on 10 April 2021)

I mean Luigi Mansion might count as that? Heck Mario spun off Yoshi, DK, Wario....not to mention the RPG's.

  • 0
super_etecoon KrspaceT (on 11 April 2021)

Mario was a spinoff from Donkey Kong.

  • +1
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VAMatt (on 11 April 2021)

Dude should go into politics. That's a lot of words to say nothing at all.

  • +7
rapsuperstar31 (on 10 April 2021)

I do want new ip's and more Mario and Zelda games. I also Wish they would bring back some old franchises like Wave Race, F Zero, 1080 Snowboarding, Earthbound/Mother, Golden Sun. They should also either purchase Moonsprout Games and put them in charge of Paper Mario or just give Moonsprout Games the money to make it.

  • +7
Chazore (on 10 April 2021)

I'd love something that's got a bit of grittiness to it, and not all rainbows and sunshine platforming. Also some more Sp experiences would be nice.

  • +5
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KratosLives (on 11 April 2021)

Microsoft should take note

  • +3
TheTitaniumNub KratosLives (on 11 April 2021)

Were at least getting a new Perfect Dark, being a huge Perfect Dark fan, that's pretty rad. I hope PD reboot is praised and very successful, maybe it could lead to games like Banjo Kazooie getting new entries.

  • +1
2zosteven (on 12 April 2021)

make another star fox adventures

  • +2
heavenmercenary01 (on 10 April 2021)

For people asking for maturity;
Metroid offers a more mature experience and a different one from the others( both the 2D and the Prime Games), yet the series remains one of the least successful ones among nintendo's IP's.
They tried that with eternal darkness and Geist, both games flopped hard.
I used to blame them for ignoring some ip's but now i understand their focus on successful licences, nowadays games cost more and more to be developped. wasting money on unwanted ip's is not what they'll be looking for unfortunately and that makes sense.
Why developping a metroid game when we know that it wont overpass the 2M sales , where mario and zelda easilly break the 10M in few months with whatever you throw at the audience?
Nintendo considered ARMS as an IP that flopped hard despite it being a new one and has sold almost 2M copies.
I feel that they are less and less keen to make new IP's or revive old ones. They are really fine in their comfortable zone with Mario, Zelda, Pokémon and Animal crossing. Heck they even managed to kill DK within all of that, so don't expect anything new or any risk with an old IP that underperformed.
MP4 is maybe our last chance ever to get Metroid games in the future, the same it was with pikmin 3 Deluxe.

  • +1
Aidman heavenmercenary01 (on 10 April 2021)

Splatoon is not that bad even its sales aren't that poor

  • +1
Kakadu18 Aidman (on 10 April 2021)

Bruh lol, that's a huge understatement. Splatoon 2 sold 12 million units, that's huge.

  • +3
heavenmercenary01 Aidman (on 10 April 2021)

Did i even write about splatoon?

  • 0
Kakadu18 heavenmercenary01 (on 10 April 2021)

It's an example of a very successful new IP.

  • +3
Aidman Kakadu18 (on 11 April 2021)

now you ve understood my sarcasm lol

  • 0
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Aidman heavenmercenary01 (on 10 April 2021)

Splatoon is not that bad even its sales aren't that poor

  • 0
Kakadu18 heavenmercenary01 (on 10 April 2021)

Arms sold 2.38 million units as of the end of 2019. I don't consider that a flop and definitely not a hard flop.

  • +3
heavenmercenary01 Kakadu18 (on 10 April 2021)

Me too considering it's a new IP. It's not about me, but Nintendo don't see it as a success and see seriously like a FLOP. Recently they avorted a manga project that was already completed and only needed the ok from Nintendo to be published.

  • 0
Kakadu18 heavenmercenary01 (on 10 April 2021)

That's a shame. Better post launch support could have lead to Arms selling close to SFV, but Nintendo butchered the games chances for more success themselves. I think they should give it another try and do it right this time. An Arms 2 could sell 5 million copies.

  • +2
Chazore heavenmercenary01 (on 10 April 2021)

It's kinda odd to suggest that Ninty shouldn't ever bother with gritty or mature games, and just focus on what people tend to take the mick out of them for doing (just making bright and colourful happy games).

  • 0
heavenmercenary01 Chazore (on 10 April 2021)

Actually, that's what's happening.

  • 0
Chazore heavenmercenary01 (on 10 April 2021)

what is happening?

  • 0
heavenmercenary01 Chazore (on 10 April 2021)

Nintendo making only bright and colourful games. I am not suggesting it, they just know that sales wont match expectations once they explore another domain.

  • 0
Chazore heavenmercenary01 (on 10 April 2021)

We've known this for years, this is why some of us are asking for some favour towards other types, that other companies are currently making bank on themselves. It's not a dead aspect of gaming at all, so for Ninty to ignore it and be somehow justified, while others are making bank just seems silly.

They need to realign their expectations then. I've noticed Japanese companies tend to be awfully arrogant with their sales expectations, much like SE can be.

  • 0
mutantsushi heavenmercenary01 (on 10 April 2021)

But why do they "know" that? (and how exactly do you concretely know what they "know" or believe, if you are not "suggesting" it based on your own beliefs/analysis?)

I mean, Nintendo could buy all of Take Two including GTA. Then "Nintendo" would be producing that gritty content. And why couldn't it sell as well as it does now? Does being constrained to own console hurt that? Maybe, but that's a discrete issue from the games themselves and Nintendo could go multiplat if they wanted to.

  • 0
Chazore mutantsushi (on 11 April 2021)

You seem to underestimate the amount of money T2 earns, let alone holds, and I know full well by now, that you are to respond with underestimating Nintendo, but I know well enough that Nintendo prefers to live within it's own bubble, to not even consider buying a company like T2 (And no, it's not just "observation", it is in their general history).

I'm not sure why you're including console exclusivity here, in a topic that has nothing to do about it.

I was saying that it was odd to suggest that Ninty should never bother with gritty content, when it's obvious they can most certainly do some (as proven by Metroid).

Interesting how out of all the comments here, that even include something similar to my own, you chose me to respond to.

  • 0
heavenmercenary01 Chazore (on 11 April 2021)

No he meant to respond to me. I am the one who said that they "know" that mature games developed by them wont be fructful.

  • 0
mutantsushi Chazore (on 12 April 2021)

As heavenmercenary writes, I was responding to him, not you. Each post explicitly displays who it is responding to: after poster name there is reply arrow followed by who they are replying to.

  • 0
Slownenberg (on 11 April 2021)

This is a non-statement. Established IP and new IPs. Yeah that accounts for everything. They're just saying hey we're still gonna keep making the franchises you expect but we're also gonna keep pumping out new franchises as well. Nothing unexpected there.

  • 0
Ayla (on 10 April 2021)

By that he means release mario and zelda every year for the next 100 years.

  • 0
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SvenTheTurkey trunkswd (on 10 April 2021)

I think they just scratch different itches. DKR is probably considered to be stepping on the toes of kart a little too much. I certainly wouldn't call it a clone, but it's heavily influenced by kart. But it also has planes and hovercrafts. F-zero has the most satisfying resource management.

They should have enough differences to all have a place in the market. But given the current landscape, f-zero seems the most likely to get a new game. And even that seems like a long shot. I appreciate novelty, but Nintendo needs to sometimes iterate than always innovate.

  • +1
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That's definitely not what I meant. They're too similar is all. I wouldn't say DKR is better. It would say it was technically more impressive than Mario kart 64, but not more fun.

  • +1
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TheTitaniumNub shikamaru317 (on 11 April 2021)

Also maybe except Bayonetta, Astral Chain too. Maybe Metroid Prime 4 could be more mature oriented. There was also the awful Devil's Third back on the Wii U.

  • 0
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TheTitaniumNub shikamaru317 (on 11 April 2021)

Yeah, youre right about first party, I just included the others because they were exclusive to Nintendo platforms. Theres also that game on Gamecube, Eternal Darkness? That was a cool game

  • 0
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