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LucasFilm Games is the New Brand Name for All Future Star Wars and LucasFilm Games

LucasFilm Games is the New Brand Name for All Future Star Wars and LucasFilm Games - News

by William D'Angelo , posted on 07 February 2021 / 2,728 Views

Disney has announced that all future Star Wars games and games based on LucasFilm properties will now be branded as Lucasfilm Games. 

"Lucasfilm’s legacy in gaming stretches back decades. And with Lucasfilm and the galaxy far, far away entering a new and unprecedented phase of creativity, so will the world of Lucasfilm Games — developed in collaboration with the finest studios across the industry," reads the announcement on StarWars.com.

"StarWars.com is thrilled to reveal that Lucasfilm Games is now the official identity for all gaming titles from Lucasfilm, a name that encompasses the company’s rich catalog of video games and its eye toward the future."

View the LucasFilm Games sizzle real below:


A life-long and avid gamer, William D'Angelo was first introduced to VGChartz in 2007. After years of supporting the site, he was brought on in 2010 as a junior analyst, working his way up to lead analyst in 2012. He has expanded his involvement in the gaming community by producing content on his own YouTube channel and Twitch channel dedicated to gaming Let's Plays and tutorials. You can contact the author at wdangelo@vgchartz.com or on Twitter @TrunksWD.


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27 Comments
Podings (on 11 January 2021)

Wow. That's one way of romanticizing the crap you buy, Disney.

How about you hire Ron Gilbert, Tim Schafer, and Dave Grossman again too?

  • +3
Azzanation (on 11 January 2021)

Why not just keep it as LucusArts. That was a great name.

  • +2
Darwinianevolution (on 11 January 2021)

I've got a bad feeling about this. This doesn't strike me as "Disney will abandon the EA exclusivity and license the SW name to whoever wants to make a good game", this sounds like they are trying to hide or protect themselves from some sort of legal scuffle by changing the name of the company.

  • +2
DonFerrari (on 11 January 2021)

LucasFilms Games is an imbecile name imho, and Star Wars isn't on an unprecedented creativity phase, at least not in the positive aspect of it.

  • +2
SecondWar DonFerrari (on 11 January 2021)

What was wrong with LucasArts?

  • +3
DonFerrari SecondWar (on 11 January 2021)

For me LucasArts works fine, and is applicable to basically everything they have launched. To have a double name on Film and Games is odd, even more when it is only for the gaming branch.

  • 0
Darwinianevolution SecondWar (on 11 January 2021)

There has to be some sort of legal problem for them to not keep the old LucarArts name. Not sure if royalties, licensing or copyright, but there was no need to change what wasn't broken otherwise.

  • 0
Mnementh Darwinianevolution (on 11 January 2021)

Lucasfilm Games is the classic name.

  • 0
OlfinBedwere DonFerrari (on 11 January 2021)

Not that I'm denying that LucasArts rolls off the tongue a whole lot better, but Lucasfilm Games was the company's original name, before it rebranded as LucasArts at the start of the 90s.

  • +2
Mnementh DonFerrari (on 11 January 2021)

Lucasfilm Games is the classic name, founded in the 80s. It is clear Disney want to live off the established brand name, but it isn't the same team as it was back then.
https://www.youtube.com/watch?v=3BlnYr71csQ&ab_channel=PlasmaStorm

Here is the logo in the intro of the Indiana Jones game: https://www.youtube.com/watch?v=kPXK4xhNQFQ&ab_channel=KawaKasper

  • 0
SanAndreasX DonFerrari (on 12 January 2021)

LucasFilm Games was actually the original name of LucasArts. They released games like Rescue on Fractalus in the 80s.

  • +1
S.Peelman (on 11 January 2021)

Does that mean EA gets the boot? I hope so, that would mean I can finally buy Star Wars games again.

  • +1
Mnementh S.Peelman (on 11 January 2021)

I see a lot EA-logos in the sizzle reel.

  • 0
SanAndreasX Mnementh (on 13 January 2021)

Ugh.

  • 0
dmillos (on 12 January 2021)

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  • 0
SanAndreasX (on 12 January 2021)

EA mismanaged the property. Companies like Obsidian and Nintendo did a better job with it than EA ever did.

  • 0
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DonFerrari shikamaru317 (on 11 January 2021)

Well imho 4 star war games in 7 year is already to much. That is plenty of saturation.

  • -2
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DonFerrari shikamaru317 (on 11 January 2021)

So you want to say it isn't milked enough because it isn't as milked as before? Most good games and IPs we see get one or 2 entries in a gen, SW is being milked on several fronts already and you ask for more on games, and we have seem most of them not being terrific.

  • -1
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DonFerrari shikamaru317 (on 12 January 2021)

Pokemon and 2D Mario likely have even bigger gaming IPs and you won't see yearly releases. And in case of multimedia itself Pokemon is likely more profitable than SW.

  • -1
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S.Peelman shikamaru317 (on 11 January 2021)

I’d buy an XBox today if Obsidian would make KotOR 3 for it.

  • +2
SecondWar shikamaru317 (on 11 January 2021)

You also have 2 Lego Star Wars games (Force Awakens and the upcoming Skywalker Saga) which released during EA’s tenure they weren’t EA made.

  • 0
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