GameStop VP: Used Game Sales Benefit the Whole Industry - NewsWilliam D'Angelo, posted on 23 August 2011 / 4,487 Views
In an interview with Edge, GameStop executive vice-president, Mike Mauler, claims that used game sales benefits the publisher. He tells Edge that "we've sat down with developers and publishers and really gone through the data. I personally think there's a lot of benefit to the publisher."
Mauler gives an example that when it comes to sequels there is a good amount of consumers that are not going to shell out $60 every single year. He says, "being able to take the older [version] and do something with it in order to buy the next version is really important to consumers. That drives new sales quite a bit."
Mauler also talks about how some publishers are adding online passes to games, that can only be used once. Therefore when a person buys the game used, they will have to pay an extra fee in order to play the game online. However Mauler points out that only 15 to 20 percent of consumers who buy used games play the game online, but they are more likely to buy DLC.
He also says that the industry is to blame. "We take all the great releases and put them all in a two-month period." This is his fairest point as it can get expensive to buy a new game almost every week during the holiday season. There is a link between the packed release schedule and the importance for the consumers to save money, especially in the current economy.