Nielsen Ratings: Which Console is Used the Most?

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As has been stated before, I think these Nielsen ratings are horribly inaccurate, and do more harm than good. Online polling would reveal more insight and be extremely cheap.

In the Gender graph why is there an "All" bar? Is there a third gender I'm unaware of?

the reason the wii isn't being used much is because wii owners have a life

Interesting, obviously yes to me since I read it. However, the Neilsen rating system is probably the worst rating system in the modern age. According to these charts, in January 2009 the original X-Box was played more often that the PS3, PS2, or the Wii. Not likely. Also, the Wii is played less than any console, including the Gamecube. Mabey I'm getting the wrong idea from "Active User Percentage," but these number seem way off from units sold.

THE CHART SHOWS WOMEN ARE ONLY 18% OF THE WII POPULATION According to these extremely misleading charts, you could easily glance at the 2nd chart and come to the wrong conclusion. Thus, I will enlighten those mathematically challenged. Let's use simple algebraic formulae to determine the VERY rough percentage of men and women on the Wii. From the chart, I'm eyeballing the percentage as 16% minutes usage for men, and 27% for women, with "All" being around 18%. Thus, we get the two formulae below: 1) 16M (men) + 27W (women) = 18 (all) 2) M+W=1 (or the total population must equal 100% percent) Thus, 16M + 27 * (1-M) = 18 thus, -11M = -9, thus, M = .818 (or 81.8%) If you multiply it back out, it works out just fine. Thus men are 81.8% of the total Wii population, but women (at just 18.2%) spend considerably more time using the Wii on a per person basis. My hypothesis is that women are much more likely to be home during the day to use the Wii more often than men. That's the case with my wife. I work while she raises the kids. Comments?

Motion Plus not user friendly? What have you smoked?

@chiba Hey I'm critical of the Wii because I love Nintendo. I don't very much like what they've become, and I do not want to see them put out an underpowered machine next gen. I like my Wii, I use it fairly regularly to play wii sports/resort with the wife and kids and the Mario games, and it's great for that, but for everything else it has been a huge let down for me. The Wii was the first console I bought this gen, was the console I was most excited for, and has been the biggest let down of any console I've owned, and I've owned nearly all of them going back to the 2600, including every Nintendo console. So spare me. I don't believe we'll get a better system next gen if we sit around and lick Nintendo's toes as they dish out an underpowered platform, lacking in AAA hardcore titles, with an extremely flawed, if innovative, control scheme. Motion plus is what I thought Wii would be when I bought it. Motion plus is great, as is Resort. However, it's flawed, the calibration is terrible and not user friendly for the wife and young kids. So it's still not a good answer, but when it's calibrated and working properly it's what I wanted from the Wii from the start, coupled with HD graphics, or at least decent 480p graphics, which the Wii rarely delivers in a quality that seems appropriate for 2009.

The first graph shows the Wii being used a lot, and the third graph shows the Wii barely being used. These graphs are not clearly designed. They could be better. Is the first one supposed to add up to 100% or something? The third graph makes more sense, and lines up with what we already know - there are a lot of people who buy Wiis and barely play them.

lol @ drakefortune, try taking a look at the games nielson is using for the basis of their study before saying something so incredibly predictable

This is just the polling data from families who were polled by The Nielsen Company. They are not going to be 100% accurate but they're interesting.

im not buying this your telling me PS3 gamers play a lot less even though the attach rate on multiplatform games is mostly even with the 360

@ milkyjoe The first graph tells you how long they play when they turn they console on. The third graph tells you how many of the userbase actively use the console.

not surprised that more women are playing the Wii than men, but more women playing the PS2 than men did come as a surprise.

Wii, the console for girls and kids under 6 confirmed by the graphs. It is interesting that the 360 has much more dudes using it, the Wii has much more girls, and the PS3 is balanced.

i think its saying the wii is used more in minutes but due to the sheer amount of systems it is only being used a fraction of what it could be. like its sales today are 51.9m and 360 is 31.4m, and to say hypothetical total amount of wii play time is 25minutes and 360 is 28 well 25/51.9m is a lot lower than 28/31.4 just a guess though

The first graph states that "This graph tell us how much the console is used in minutes," which is fairly straight forward and self explanatory. The third graph then states that "the active user percent tells us how often a person used their console out of the total amount of time the console could have been used during the measurement period," which to me reads as how many minutes it's been used divided by how many minutes it could have been used and then expressed as a percentage. Now either something has been badly worded, or they mean the same thing, but illustrated in a slightly different way. For example, you would take the data from the first graph, and divide it by the total number of minutes available to show it in that way. Which makes me wonder how the two can be so different, as how can the third highest used console in June, have the lowest active user whatever at the same time when you are in essence using the same data to calculate the two. Methinks something has gone wrong somewhere.

I just don't see how only approximately 10 % of owners of PS3 and 11% of 360 owners turned on their console. I rarely if ever see anyone I know of through xbox live whether they have Silver or Gold accounts where it says "last seen 10 days ago or more"

I never understand these charts. How can the Wii have a high usage minute percentage, but have such a low active user percentage? Maybe its just too early in the morning for my brain to find the link between these two charts.

"""the start of summer that will allow the younger audience to play more (which the Wii has a larger amount compared to other consoles). The age graph (at the bottom) gives a bit more credit to the statement."""" I fail to see a graph that shows that Wii users are kids... females sure, but kids no. Moreover the active user percentage graph allied with the minutes graph shows the wii is the console that is used the most at a time, yet few times. This coincides with an adult demographic that would play a few hours from time to time, whereas kids will play half an hour whenever they can.

Very interesting! 1/ No console broke its record high (next-gen) or record low (old-gen) this June except for the GC (tied May). 2/ Girls are a bit less into retrogaming and less next-gen early adopters, they're more main stream/casual... and tend to prefer Nintendo and reject Microsoft. 3/ 360 as the most active players but not the most play time, beaten by PS2, which is strange, does it mean that 360 games are less compelling than PS2 ones? 4/ 360 is the favorite console amongst men, and the Wii amongst females. 5/ Wii has very few active users!!! but still manages to be one of the most played... are PS3 games bad? are PS3 users mostly using their PS3 for BRDs? 6/ so the median gamer age is about 18? I've seen numerous studies stating 30/35 yo! is that the difference between play time and actives players?

@sinha You getting it wrong. Regardless of what "the active user percent tells us how often a person used their console out of the total amount of time the console could have been used during the measurement period" is actually mean, still pretty puzzling definition. The one thing I could say for sure, that the real breakdown in console usage time is the top graph, 100% being all console usage time put together.

@ thapiratebar I ask that you take your trolling elsewhere. The PS3 isn't the lowest on any of the charts.

@sinha: How do you know? I think we're all puzzled on how they get these numbers, so it's hard to make any conclusions off of them. Take the month of Feb 09, for example. The 360 and Wii are about tied in total console usage. However, during that month the 360's active user % is nearly double the Wii's. The Wii : 360 sold ratio in the U.S. was only about 4:3 then. Where are all those extra minutes coming from? As for your method of finding the minutes the average console was on for, it's definitely off. You found that the Wii, the least played console, was played 2,600 minutes that month, but it says at the end: "The average console gamer played 768 minutes on consoles during this year’s June reporting month." I'd say the # of people using the console in the household is probably relevant, which is why Wii's active user % is so low.

@ kasz Keep in mind that the people who are being polled allow Nielsen to monitor all of these things. I'm pretty sure they are getting a nice variety to it. (as far as income regardless being that the income average is most likely lower)

Blue for PS2??

i wish i could play work, i am back to my university.

Kasz216: That's not how it works at all, it's not based on the number of people in the household. And anyways, are you implying that households with Wiis have significantly more members than households with 360s and PS3s? As it says, "the active user percent tells us how often a person used their console out of the total amount of time the console could have been used during the measurement period." So of the 43,200 minutes in June, the average Wii was on for 6% of that time, or roughly 2,600 minutes. Compared to roughly 5,000 minutes for the Xbox360, and 4,300 minutes for the PS3. That's a big difference.

Also... according ot this the average videogame console owner makes over $75,000? What?

Well Sinha one thing to consider is... it looks at individual users. So if 3 people in the house are using the Wii instead of 1. And they're all home at the same time... the percentage is going to have to be lower. Because while you may want to play Fire Emblem, your mom may be on Wii fit or your dad playing PGA golf etc.

@sinha No, this mean Wii owners have a more balanced social life. :P

Wow the Wii has an insanely low active user percentage. So doesn't this pretty much confirm that all the "Wii gathering dust" comments are based in reality and not just silly trolling?

The one I don't understand is the "Active User Percentage." The graph would only make sense (considering console usage minutes) if there are a LOT more users per Wii than any other console. Would be nice if we had more of the info they were working with...

ah, ok thanks. =)

@Hradekal Read this. [url]http://www.joystiq.com/2009/02/19/nielsen-wii-audience-is-youngest-ps3-audience-is-oldest/[/url]

A lot of these statistics don't make any sense whatsoever.

Is there anyway we can know the percentage of age groups per console? I'm surious to see the average age of a PS3 gamer vs the average age of a 360 gamer vs average age of a wii gamer.

@dib8rman - no lol. That is for all consoles. It just shows which age groups are gaming more. So 12-17yr olds are the biggest group with 18-24 2nd etc.

Also, most of my friends on LIVE are on Netflix most times. This update is going to do nothing but increase that.

@dib8rman The colours on that graph arent representative of consoles. Red = 2-5, Blue = 6 - 11.

It would make sense that it would go up. There's a recession and folks are not so quick to go to a movie, rent one or buy a game. They can do all that from their living room couch. It's cheap - already paid for and cuts down on wild spending, especially if you are worried you may get 'unassigned' and laid off.

Worth noting its the first time the PS2 got beaten in the usage minutes - and by the 360. @venepe The active user percentage is the percentage of Wiis (from a total that Nielsen tracks) that are switched on and played on that month. For example, this means that out of the 24m Wiis in America for instance, 6% were played on in June 2009. The usage minutes is from the grand total of playtime on all the consoles. For example, of the 100,000 minutes spent in June 2009, 18% were spent on the Wii.

I dont get the last pie chart. Most Ps3 users are 2~5? Take that leap frog!

I don't get the "active user percentage". But the Wii is the lowest behind the GC (and by a large amount).

The first two games in the related games section are prototype. Working on getting them to appear.

Great Work Winston!