Sony: No Need to 'Buy Outright Exclusivity' Due to Strong Market Position

by William D'Angelo, posted on 15 August 2014 / 7,200 Views

PlayStation Europe boss Jim Ryan in an interview with CVG has stated that Sony has no need to "buy outright exclusivity" due to its strong market position. The main reason is that Sony has a large number of first party studios.

CVG asked Ryan what is Sony's stance on securing AAA exclusives in the future, like with what Microsoft has done with Rise of the Tomb Raider.

'Well, you know, we've got a very large and very powerful network of studios on our own, all of whom are working on games that will be fully exclusive to PlayStation, and we feel that this on top of partnering with third parties where it makes sense," said Ryan.

"I think the partnership we have with Activision on Destiny is a good example of where it makes really good sense for them, it makes good sense for us and it benefits our consumers - when you complement those two things we think that gives us a pretty complete position in the market," Ryan continued.

"So do we feel the need to go out and buy outright exclusivity? Probably not," Ryan continued. "You saw last night [at Sony's press conference] that before the media briefing we showed updated videos of games that we had revealed at E3. That's because we wanted to keep the show itself full of new, fresh things. We think that gave us a good, strong, convincing portfolio of exclusive stuff and we're happy with that."

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A life-long and avid gamer, William D'Angelo was first introduced to VGChartz in 2007. After years of supporting the site, he was brought on in 2010 as a junior analyst, working his way up to lead analyst in 2012. He has expanded his involvement in the gaming community by producing content on his own YouTube channel and Twitch channel dedicated to gaming Let's Plays and tutorials. Outside, in the real world, he has a passion for the outdoors which includes everything from hiking to having received his B.A. in Environmental Studies. You can contact the author at wdangelo@vgchartz.com or on Twitter @TrunksWD.


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10 Comments

SirFortesque (on 15 August 2014)

Creating exclusives is way better than buying them.


Mr Puggsly (on 15 August 2014)

Sony is buying exclusives and timed exclusives. They always have.


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Mystro-Sama (on 15 August 2014)

That's how it should be.


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prayformojo (on 15 August 2014)

Nintendo=Biggest first party IP. Sony=Biggest third+first party combination. Microsoft=Biggest wallet.


daredevil.shark (on 15 August 2014)

Strong market position + Strong first party lineup.


FujiokaMidori (on 15 August 2014)

Isn't Tomb Raider just timed exclusive anyway? I mean, with the Ryse and Dead Rising things, I doubt M$ can hold on to ANY exclusive other than Halo and Forza.


Mr Puggsly (on 15 August 2014)

Buying outright exclusivity is expensive. This is why Sony and MS are buying timed exclusives.


AllCreation (on 15 August 2014)

I Agree... and it definitely sucks for Nintendo Because the only way for a game to really standout on the Wii U is for it to be tailored made for the console.


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CARNAGE_RULES (on 17 August 2014)

Anyone who thinks exclusivity is a good thing for gamers should be slapped upside the head


ThatDanishGamer (on 16 August 2014)

They may not have to go out and buy exclusives. But they should use their position to ensure that the Microsoft (and Nintendo) don't take games from them and make it exclusive to their consoles.


CARNAGE_RULES (on 16 August 2014)

DUMB, they already BOUGHT "exclusivity" by BUYING studios, it's the same thing


kdognumba1 (on 16 August 2014)

The more exclusives you can create, the better.


NightDragon83 (on 16 August 2014)

Remember during the PS1 and 2 days when a ton of 3rd party titles were "exclusive" to Sony's consoles, either via "timed exclusive" before being ported to other consoles or PC, or via Sony picking up exclusive publishing rights? Remember all the complaints about that? Me neither...