Ubisoft has announced that its latest hit Watch Dogs has sold four million units in its first week on sale. This sets a new record for the fastest selling new IP in gaming history. This is after breaking the sales record for a new IP in its first 24 hours.
"With such strong sales momentum and positive feedback from gamers, Watch Dogs has positioned itself as the must-have game of the moment," said Tony Key, senior vice president of sales and marketing at Ubisoft. "We’re really proud of this achievement, and are confident that the Watch Dogs brand has a promising future."
Watch Dogs also set another record by selling more units in its first week than any other Ubisoft title. Topping established franchise Assassin's Creed, which saw Assassin's Creed III sell 3.5 million units in its first month on sale.
Watch Dogs is available on the PlayStation 4, Xbox One, PlayStation 3, Xbox 360, and PC. The Wii U version will be released this Fall.