In a developers blog by Star Wars: The Old Republic executive producer Jeff Hickman has stated that more than two million people have created new accounts for the game since the option of free-to-play launched on November 15, 2012. Thousands of new people are signing of up to play every single day.
"Our new, high capacity servers are teeming with people. Since launch of the Free-to-Play option we have had over 2 million new accounts created and have thousands of new players jumping in every single day," said Hickman. "This means more people to play with, more growth for your guilds, more Warzone matches, and more ways for players to continue to advance their characters."
He did state that when the game was subscription based it was quickly losing subscribers and players were annoyed by some of the features. He stated that the development tea, has made several improvements since than. Updates to the game are now happening more frequently now.
"We know that there are still a lot of things we need to do to make playing Star Wars: The Old Republic the best experience it can be," he added.