Activision Says Skylanders Shows there is Room to Grow at Retail

by William D'Angelo, posted on 24 January 2013 / 4,084 Views

Activision says there is still room to grow at retail and that the success of Skylanders proves it. The franchise has sold more than 6.2 million toys. Activision also said a third game will be announced soon.

"Retail is challenged," said Activision’s Euro Skylanders VP Michael Sportouch speaking with MCV. "But Skylanders proves that when you deliver innovation and a great retail experience, then you can be successful, and differentiate on things other than price."

"We now have 2,000 interactive units in stores throughout Europe. It is a big investment for us. I’m not saying this is the magic solution for the challenges that retailers face. But we feel that creating true experiences can deliver growth at retail."

The two Skylanders games have sold 7.07 million units to date according to VGChartz. 3.46 million units were sold in North America and 2.79 million units were sold in Europe.


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7 Comments

BradleyJ (on 27 January 2013)

I think card games such as Yu-Gi-Oh and Magic the Gathering would be able to use the NFC technology to great effect. I mean, the anime already shows how Yu-Gi-Oh could be used and I've always wanted to see visual representations of the cards I play in Magic.


ganoncrotch (on 26 January 2013)

Great series now being copied by that disney rubbish tho, I would have thought Activision would have been more careful patenting the drop in technology used by the portal of power than to see a clone popping up after the great success they've had with the Skylanders Series Great games tho, completed the first two and have 22 of said toys across my desk here as I type this.... best way of selling DLC in years.


Tarumon (on 26 January 2013)

NFC is intuitively appealing. I must have mindlessly placed every Skylanders unit on ...and off everytime I walk by thse interactive units. Nintendo needs to see how rewarding it is to have a physical connection to a game.


T.Rexington (on 25 January 2013)

Lots of opportunities with the Skylander's IP. Real/virtual board games, racing cars (would be a great cross promotion with hot wheels), and I wouldn't be surprised if we saw something similar to a pokemon game.


DemoniOtaku (on 24 January 2013)

"... when you deliver innovation and a great retail experience" Now if they applied that to COD series.. specially the price thing...


mothman (on 24 January 2013)

Skylanders is marketing genius and from what I've seen not a bad game either. More power to Activision for pairing collectible toys with video gaming.


griffinA (on 24 January 2013)

Go Skylanders! Developed by developers from my City. (At least the WiiU version was)