Activision says there is still room to grow at retail and that the success of Skylanders proves it. The franchise has sold more than 6.2 million toys. Activision also said a third game will be announced soon.
"Retail is challenged," said Activision’s Euro Skylanders VP Michael Sportouch speaking with MCV. "But Skylanders proves that when you deliver innovation and a great retail experience, then you can be successful, and differentiate on things other than price."
"We now have 2,000 interactive units in stores throughout Europe. It is a big investment for us. I’m not saying this is the magic solution for the challenges that retailers face. But we feel that creating true experiences can deliver growth at retail."
The two Skylanders games have sold 7.07 million units to date according to VGChartz. 3.46 million units were sold in North America and 2.79 million units were sold in Europe.