NPD Totals US Video Game Revenue for August 2011 - NewsVGChartz Staff , posted on 08 September 2011 / 7,194 Views
As expected, NPD has reported that the US video game market had a terrible August (the four weeks to August 27). The reasons for the drop off from 2010 include the late release of Madden - to be tracked in the September period - and the impact of an overall hardware declines and recent price cuts. The hardware revenue drop off is particularly notable this month with Wii, DS, PSP and PS3 cheaper than at this time last year, X360 down at the same price, and 3DS still 'growing' since it was not available in 2010.
In August, PS3 sold 218,000 units up from July on the price cut, but down year over year. 3DS grew much more from July to August, with Nintendo saying the device sold 185,000 units after the price cut on August 12th, essentially tripling its previous weekly performance. X360 topped all other platforms at 308,000 units, although as with Wii and PS3 it was down from August 2010.
With 3DS sales growing, there was a major change in the portable market. As 3DS took off, the original DS appears to have slowed down dramatically, falling 50% in a month when most hardware shows little change. 3DS now has over 1m users in the USA after launching late in March.
With the price cuts, slightly more hardware sold in August than in July even with the DS falling sharply. August 2010 was still a better month for hardware sales though, even with only six platforms on the market rather than seven. Based on PS3 sales in July, which were 37,000 units per week, it is likely that PS3 sold about 70,000 - 75,000 units per week over the final two weeks of August, which sets it up nicely for a 300,000 month in September. This is particularly likely given September is a five week, rather than four week period and has quite a bit of major PS3 software.
Year to date, Nintendo has sold 5.81m Wii, DS, and 3DS systems in the USA, against 6.77m Wii and DS systems from January to August 2010. Sony has sold about 2.9m PS3s, PSPs, and PS2s in January to August 2011, down from about 3.3m over that period of 2010. Microsoft just about offsets Sony's decline though, with X360 up 300,000 units against January to August 2010 even with its recent down months.
Also of note: this month the DS has topped 50m units in the United States - it is the first platform to ever reach that milestone in a single country as PS2 topped out at 46m units in the US market.
Over the past year, Wii and X360 remained ahead of the PS2 hardware pace, when aligned from launch.
Based on the graph above, the upcoming holiday season should be quite important for determining if X360 will ever top the 7.26m units it sold in July 2010 to June 2010, which is currently its all time peak figure for a 12-month period. X360 sold 484k / 325k / 1370k / 1860k over the final four months of 2010 - so it will be a tall task to get back to 7.26m at least over the next few months. Sony's PS3 on the other hand had far more modest numbers in 2010, and should make a run at 4.5m - 5.0m units in the USA with the recent price cut, starting with a slightly better September than last year.
The top selling games of August 2011, ranked by multiplatform unit sales were the following titles according to NPD:
01. Deus Ex: Human Revolution (360, PS3, PC) Square Enix Inc - 244,000
02. NCAA Football 12 (360, PS3) Electronic Arts - 240,400
03. Call of Duty: Black Ops (360, PS3, NDS, Wii, PC) Activision Blizzard
04. Phineas and Ferb: Across the 2nd (NDS, Wii, PS3) Disney Interactive Studios
05. Cars 2 (NDS, Wii, 360, PS3, PC) Disney Interactive Studios
06. Just Dance Summer Party (Wii) Ubisoft
07. Just Dance 2 (Wii) Ubisoft
08. Lego Pirates of the Caribbean: The Video Game (Wii, 360, NDS, PS3, 3DS, PSP, PC) Disney Interactive Studios
09. The Legend of Zelda Ocarina of Time 3D (3DS) Nintendo
10. Zumba Fitness: Join the Party (Wii, 360, PS3) Majesco
With the dearth of major new content for the month Deus EX easily topped all other titles. Just Dance 2 typically sells over 100,000 units per month in the USA though, so the majority of the titles above likely did top 100,000 units at the least. September, October, and November each look far far stronger for new software than August, so an impressive rebound should be coming.
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