Microsoft CEO: Being an Xbox Fan Means 'Being Able to Enjoy Xbox an All Your Devices' - News
by William D'Angelo , posted on 01 January 2025 / 2,976 Views
Microsoft CEO Satya Nadella during last week's annual shareholder meeting (spotted by GameFile) has doubled down on its multiplatform strategy for Xbox saying, "it's about being able to enjoy Xbox on all your devices."
"Shareholders are also interested in our gaming business," said Microsoft vice president of investor relations Brett Iverson. "Our acquisition of Activision Blizzard King. Satya, how are you feeling about the early return on that investment and the progress on our overall gaming strategy over the last year?"
Nadella replied, "I'm feeling very, very good about where we are in gaming. In fact, right now, this is, like, the peak season in gaming, obviously with Black Ops and the new Call of Duty. It's just been fantastic to see the launch and the marketing around it, the buzz around it and the love for gaming."
He added, "If I think about it right, we chose the secular growth category in entertainment, which we think is gaming and said, 'Let's double down on it.' And so we said, 'Let's take that joy of gaming everywhere.' And that's why, even these ads with Xbox now, where we are redefining what it means to be an Xbox fan, it's about being able to enjoy Xbox on all your devices.
"And, more importantly, I think in long-term, as a company, we can bring the best of the AI innovation, cloud innovation, console innovation, PC innovation to build the best games that can be enjoyed by gamers everywhere."
Microsoft has begun to release more of its title on rival platforms like PlayStation and Nintendo this year. Pentiment, Hi-Fi Rush, Sea of Thieves, and Grounded were the first Xbox console exclusives to launch on other consoles. Doom: The Dark Ages and The Outer Worlds 2 will be launching day one on PlayStation 5, and Indiana Jones and the Great Circle is headed to PS5 in Spring 2025.
The Call of Duty franchise will remain multiplatform for at least the next 10 years as Microsoft has signed deals with Sony and Nintendo.
A life-long and avid gamer, William D'Angelo was first introduced to VGChartz in 2007. After years of supporting the site, he was brought on in 2010 as a junior analyst, working his way up to lead analyst in 2012 and taking over the hardware estimates in 2017. He has expanded his involvement in the gaming community by producing content on his own YouTube channel and Twitch channel. You can contact the author on Twitter @TrunksWD.
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Well, I've been playing Xbox games on Steam for the past 5 years now, so already been the case for me lol
"Black ops and the new call of duty"
Does he not know black ops IS the new call of duty lol
yeah i genuinely do not understand how ppl can be told (explicitly) that Xbox gamers should “[Be] Able to Enjoy Xbox an All Your Devices”, yet continue to argue Xbox as a console still has a future. I would be blown away if Xbox outlasts next gen.
Yes, well, people has been saying that for the past 10/15 years. And yet, Xbox systems are still coming up, and I doubt it will stop. We will not only see the next-gen Xbox but also a mobile version of it. Or and everytime, "yes but this time this is happening" or "yes but this time, there is a good reason to believe that"... yah yah yah
So yah you will be blown away looks like (But at the look of it, it does not take a lot if you ask me)
Incredible. There couldn't be a bigger sign of total defeat from Xbox than this, and people are still saying "oh but people have been saying Xbox is dying for years anyway". Yes, maybe people have been saying it, but Xbox division has never said it. It's completely dead and what those people were saying would happen 10 years ago has for all intents and purposes been correct. Just because there's a little bit of hardware still selling doesn't mean something is alive
"Total defeat" from Xbox...
Dude, are you still going on with your console war? Seriously, what is wrong with you, and why do you absolutely need Xbox to lose something or Play Station to win something else and you need to come up with some nasty comments to point whatever thing is going on in your head to others?
And to address you ridiculous statement, Xbox is far from being dead... You really have no idea what you are talking about. If anything Xbox is doing pretty damn good.
Just get lost now; this is starting to really be annoying.
Almost everyone's else's comments on here are about Xbox being a thing of the past now, but when I say it I'm just trolling? Why can everyone else say it but not me?
my bad. I saw the "total defeat" complaint and nothing else. (btw terms such as "total defeat" are pretty wild to be using in reference to video game consoles lol. Plus, it's a bit inflammatory.)
Well I had to use some hyperbole language because i couldn't believe there's still people on here trying to talk up Xbox when Xbox division couldn't have done any more to kill it off. From the terrible "This is an Xbox" ad campaign, to phil spencer saying "no red lines on games comes to other platforms" and now this from satya nadella. It can't get any worse than this
The console war has well and truly ended. By bringing it up you are the one talking about it, not me. I'm just trying to kindly inform everyone that the console war is over, Xbox has been defeated and it's time to move on and stop talking about Xbox now
Also, look at everyone else's comments. They're not that different to mine. Maybe read the room and see that everyone can see Xbox is dead now?
You know the Console War isn't real right? It was made up by fanboys. Just like Wrestling is fake and Santa isn't real.
Santa isn't real???
Actually, it was made up by Sega of America in the early 90's and then later in the decade by Sony's Playstation division. Both companies went the same route (Sony literally ran an ad where they were skeet shooting N64s).
Dude, you got banned for this stuff and keep coming with it.
No, other people are not doing anything close to what you are doing. You are always bringing your console war thing into everything, and you repeat that Xbox lost the war to antagonize Xbox fans/enthusiasts at any opportunity.
Even in your last comment, you cannot stop yourself but start with something like "the console was has well and truly ended". You absolutely need to bring that shit up in every reply... You need to make sure, we know that you think there a war somewhere that occured and that your plastic box of choice won it for some reason...
There is a difference between having preferences (and showing like some of us, including myself, do) and the need to constantly bring down Xbox in all your comments...
This is just nuts, man...
There is nothing to bring down! It cant go any further down. Your the one talking it up, not the other way around.
You just cannot stop... And then you play the victim :) w/e.
I wonder what's its like always getting mass downvoted and not being liked by anyone here, at least the people that matter here.
I wonder what it's like having an issue with someone that wrote a very similar comment to almost everyone else on this article. Actually feels great not to be in the minority anymore.
I mean I am responding one more time to try to help you but after that, you are on your own. Issue is not about what you are saying but the way you saying it.
Some people are saying "Xbox hardware" is done; some other even joking "Ex-Box" (good one actually)... Like Firebush comment up there, I mean some disagree (like me); some agree but at the end it is just sharing a point of view opinion, it is not just to try to win some sort of war and antagonize the Xbox fans/enthusiasts.
In your case you are just flaming and bringing the console war into all your replies (Sony won, Xbox lost. Xbox dead, there is nothing to defend they lost already blah blah). And you do that with one goal: antagonize the other side... And the tone of your replies, the words you are using, etc. is clearly showing that.
The comments are not similar, you are just trying to be nasty at every possible occasion to the Xbox fan base and make sure to repeat that this imaginary war of yours is lost for Xbox...
So your blaming me for Xbox throwing in the towel? Got nothing to do with antagonization, it's just that the facts are the facts. Go look at the sales figures for US November. How could you look at that and say it's not game over
Xbox has been dying for 20 years and still counting. How many more years is Xbox going to continue to die? They just keep existing.. crazy right? or you simply don't know what you are talking about.
I don't need to argue I'll just let the numbers speak for itself, and enjoy all the games on PS as a consequence of such poor numbers.
Sure, Let the numbers do the talking. Xbox is still around and still will be next gen after all this dying you claim. Something isn't adding up on your end.
Also Xbox games are amazing so you should be excited if they cross over.
MS might make another console but it won't be a competitor to the PS6, so it's irrelevant whether they make another or not
What does this even mean? You say Xbox is dying or dead this gen for competing, but when their next console comes out, it won't be competing so it doesn't matter? Make it make sense.
The consolewar exists as long as consoles with physical media exists. If MS wants to exit, its their decission. Then its Playstation vs Switch. Who sells more wins. And thats the PS5 right now. LTD the Switch will stay ahead so longtherm i see the Switch winning.
The war Russia vs Ukraine won't be over unless one gets defeated or exits the war by surrendering. Nobody will say both countrys fight for different purpuses and thats why you cannot compare A to B. Who surrenders/ gets totally destroyed first looses.
Is the same than with consoles: Who sells more wins. Easy as that.
Yes it is easy as that but for some reason the people on VGchartz can't see that two competing products are at war with each other. The console war is very real. Genesis vs snes was real...and all the others were real after that too
It wasn't long ago (7th gen) that people said PC gaming was dead.
Here we are today. Eclipses any singular console platform in terms of userbase size.
PC has never been in a situation similar to what Xbox is in now though. You didn't see ad campaigns coming out saying that phones/tablets/ vr headsets were PC's like with Xbox. Everything we're seeing and hearing represents the waving of the white flag
Tell us, what is this situation Xbox is in exactly?
I'm in the GamePass/Xbox ecosystem. I no longer have interest in purchasing games unless it's absolutely amazing (shoutout Nier) so I don't see a reason to buy a PS console and I don't like playing in PC. There's plenty people out there that feel the same so as long as people enjoy GamePass and want a console there will be an Xbox console in my opinion. Unless Sony decides to allow GamePass on t heir console, then I might switch.
Until game pass makes its way on to rival consoles (Playstation would be the most important at this moment), I think Microsoft will stay in the console business. But, once they can get their full experience to console gamers via PlayStation and/or Nintendo, and/or any other major player that comes along, they will exit the hardware business. Microsoft is a software company. The only time they've ever done hardware is when it was necessary to sell their software. So once it's no longer necessary to sell their gaming software, they will stop doing it.
MS will have everything eventually. They won't be giving up 100% profit margins anytime soon. Make zero financial sense. Xbox doesn't have to be the leading console to exist. This is how smart corporations work. They have their toes dipped in all corners of the pool.
Ex-Box?
I mean Xbox heardware is dead but I laughed hard at this simple one haha
And third party Xbox here we go.
So basically, Xbox is a publisher like say, Rockstar, and when we are fans of Xbox, we are fans of a publisher and its games rather than a console now.
That's how you create a brand without a face.
Being an Xbox fan means"Nothing to us anymore".
He would not be saying this if Xbox Series X were dominating over PS5 this gen. Or Xbox One over PS4.
Even I'm surprised by how badly XBS consoles got their butts kicked. XBSS is dirt cheap in comparison to PS5 and even that didn't help
The price niche the S is in id occupied by the insanely popular Switch, and the S also held back some key titles for the X.
The Switch is just a weak handheld though and shouldn't have the ability to interfere with console sales. Using switch would just be a scapegoat
Maybe you think it shouldn’t, but it absolutely does, in part because it can be used as a home console. The S was a strategic blunder. If you want a cheap system, you get a Switch, especially since the Switch has Nintendo games. If you want a more mainstream system, you get a PS5, which gets games more consistently than the Series X. You can also spend just a little more money than the Switch and Series S and get a digital only PS5 that is at parity with the disc PS5. There’s no niche for the Series consoles.
Why? Because it sold more than the PS5? If Germany wins the world cup in 2026 and 2030, can we say they don't count just because that would surpass Brazil's 5 world Cup victories? Playstation is not Nr. 1 anymore. Its a pill thats very hard to swallow. PS5 will be very sucessfull no doubt but its down YOY. November being Up changes nothing for 2024 sales vs 2023 its still down. But it won't reach the Switch. There's nothing to argue about it.
But in one thing i agree with you: Switch is a Handheld technically no matter how much Nintendo tries to sell it to us as a "home console". But that does not mean we are not allowed to compare it only because Mr. Hardstruck tells us.
Seems Xbox has a massive identity crisis. What is an Xbox? Its uhhhh uhh.... its well.... its everything! uh yeah... yeah thats it... everything...
Xbox is a brand that makes the games people want to play on other devices
Meanwhile Nintendo is a brand that makes you want to buy a console just to play their games.
If Xbox was more of a brand and not a console, then why is it called the xBOX. the box is literally in the name.
Xbox needs to get a new name since the box is optional. Unfortunately the name X has already been taken. Maybe they should just go for Microsoft Studio's instead.
Well, Star Wolf certainly enjoys Xbox through his eyepatch TV. Turns out he's not blind in one eye. He's just a gifted multi-tasker and dedicated gamer.
What a looser🤣😂🤣😂
Lets go , elders scrolls ps5
"Ex-Box", lol that one is even better than the "X-Bone" charade. 🤣
I bet all those who loathe streaming will suddenly love streaming if MS goes that direction.
Yep.
Somewhere out there, Adam Orth and Don Mattrick are laughing their asses off.
ALL my devices?
What if my device is a black and decker orbital sander?
Xbox only in name only, irritating. The only thing that can be called a Xbox is the bloody Xbox. Although, most people probably have zero idea how the name came to existence.
The name? come from DirectX-Box. Then X-BOX. And finally Xbox.
Xbox always was very related to PC and the original XBox was seen an accused to be a PC, by many players.
15 years later, all domestic consoles were basically capped PCs.
TBH if they let me play my xbox games on a PC, I'm all for it. The problem is that we all know, it's not going to happen and what he actually means is "Being Able to Enjoy GamePass an All Your Devices".
So Xbox is something intangible now.
He is spot on. People need to start being fans of the games and not the plastic box it's on.
Being fans of the games made by Xbox is alot more important to the developers.
This completely misses the point.
Xbox fans have spent years building digital libarys of games.
Now the future of Xbox hardware is very much in doubt.
So what happens to those games if Microsoft stop making hardware? Will Microsoft convert them for free to somesort of PC libary? Or is Xbox the next Zune/Mixer/Windows Phone?
Sounds like a massive "What if" Currently as it stands you can continue building your Xbox library and will continue to do so for next gen also.
Don't forget Xbox is also PC so your library will also be useful.
Essay Pro