Bandai Namco Spending $130 Million to Create its Own 'IP Metaverse' - News

by William D'Angelo , posted on 08 February 2022 / 1,731 Views

Bandai Namco talking with investors attended by VideoGamesChronicle announced its plans to create its own "IP metaverse."

The publisher has three goals that includes connecting with fans using its IP, enhancing the value of its IP, and developing games that can be popular worldwide to improve sales outside of Japan.

The company plans to spend ¥15 billion ($130 million) to create its own "IP metaverse." The money will be used to go towards "data foundation (data universe)" and content for the "IP metaverse."

"Bandai Namco will develop a metaverse for each IP as a new framework for connecting with fans," reads the plan.

Bandai Namco Spending $130 Million to Create its Own 'IP Metaverse'

"In this IP Metaverse, we are anticipating virtual spaces that will enable customers to enjoy a wide range of entertainment on an IP axis, as well as frameworks that leverage Bandai Namco’s distinctive strengths to fuse physical products and venues with digital elements.

"We are aiming for open frameworks that provide venues for connections with and among fans and business partners. Through the IP Metaverse, we will establish communities among Bandai Namco and fans, as well as among fans themselves.

"Through these communities and content, we will build deep, broad, multifaceted connections that continue for long periods of time, and we will focus on the quality of those connections. In this way, we will work to maximize IP value over the medium to long term."

A life-long and avid gamer, William D'Angelo was first introduced to VGChartz in 2007. After years of supporting the site, he was brought on in 2010 as a junior analyst, working his way up to lead analyst in 2012. He has expanded his involvement in the gaming community by producing content on his own YouTube channel and Twitch channel dedicated to gaming Let's Plays and tutorials. You can contact the author at wdangelo@vgchartz.com or on Twitter @TrunksWD.

19 Comments

G2ThaUNiT (on 08 February 2022)

NFT's I get and understand why I don't want them in gaming, but I have no idea where da fuq gaming companies are going with stuff like this or what on earth a concept like this even means or what it would look like!

Am I going to have a digital avatar that can interact with Tekken, Ace Combat, Tales, and Dragon Ball stuff in some sort of social digital space?

DonFerrari G2ThaUNiT (on 08 February 2022)

most likely right

G2ThaUNiT DonFerrari (on 08 February 2022)

That sounds completely pointless lol

DonFerrari G2ThaUNiT (on 08 February 2022)

Totally agree

Kakadu18 G2ThaUNiT (on 08 February 2022)

Have you seen Ready Player One?

G2ThaUNiT Kakadu18 (on 08 February 2022)

Oh no.........

Kakadu18 G2ThaUNiT (on 08 February 2022)

Exactly! I think that's what Facebook is going for.

Salnax Kakadu18 (on 09 February 2022)

So, it'll be like Second Life and VR Chat?

Kakadu18 Salnax (on 09 February 2022)

Only more complex I assume. It's kinda pointless if you ask me.

DonFerrari Salnax (on 09 February 2022)

Yep, as useless as Second Life. With the problem of Meta being much richier and some imbeciles in a pyramid arrangement paying millions for virtual properties.