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Switch Black Friday Europe Sales Were Biggest Ever for Console

Switch Black Friday Europe Sales Were Biggest Ever for Console - Sales

by William D'Angelo , posted on 04 January 2022 / 3,955 Views

Nintendo in a press release announced the Nintendo Switch had its biggest sales week ever in Europe for Black Friday week 2021. This follows the report the Switch had its best week ever in the UK.

More Nintendo Switch consoles and games were sold during the week starting November 22 than in any other week for the platform since it launched in March 2017. This is according to internal Nintendo sales data. The previous record for the was set in November 2019, according to Nintendo. 

The Nintendo Switch Black Friday, which included Mario Kart 8 Deluxe and three month Switch Online subscription, along with the release of Pokémon Brilliant Diamond and Shining Pearl helped drive hardware and software sales.

Switch Black Friday Europe Sales Were Biggest Ever for Console

The Pokemon Company did announce Pokémon Brilliant Diamond and Shining Pearl sold over six million units worldwide in its first week of release. It is a remake of the 2006 Nintendo DS games Pokémon Diamond and Pearl. It released for the Nintendo Switch on November 19.


A life-long and avid gamer, William D'Angelo was first introduced to VGChartz in 2007. After years of supporting the site, he was brought on in 2010 as a junior analyst, working his way up to lead analyst in 2012. He has expanded his involvement in the gaming community by producing content on his own YouTube channel and Twitch channel dedicated to gaming Let's Plays and tutorials. You can contact the author at wdangelo@vgchartz.com or on Twitter @TrunksWD.


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8 Comments
siebensus4 (on 10 December 2021)

Well, at least we can say that Switch is not dead in Europe after the launch of PS5.

  • +15
SanAndreasX (on 12 December 2021)

Switch isn't in beast mode. It's in god mode.

  • +1
gtotheunit91 (on 10 December 2021)

It's insane how popular the Switch still is after almost 5 years. Although I wonder how much of an effect the PS5 and Xbox X/S just not being in stock has helped Nintendo sell more Switch's regardless of edition.

Because I remember when the PS2 launched, I really really wanted one but since you couldn't find one, I got a Dreamcast instead. I can see a parent panicking because there's no PlayStation or Xbox available, but there is a Nintendo Switch available!

  • -3
trunkswd gtotheunit91 (on 10 December 2021)

The PS5 and Series X having low stock, we know did help Series S sales for the week. It probably helped Switch even more.

  • +7
Doctor_MG gtotheunit91 (on 10 December 2021)

I don't think it's contributing significantly to the overall sales of the Switch. Sure it's been four and a half years, but most consoles have their peak around year 3 and Switch just had a price drop in Europe (not significant, but it's something).

  • +6
trunkswd Doctor_MG (on 10 December 2021)

Right, the price cut. It wasn't big, but that must have helped to drive some of the sales.

  • +2
Alistair gtotheunit91 (on 12 December 2021)

for sure the Switch OLED is just sitting on shelves without buyers at my local Bestbuy where I am... no PS5 or Xbox still, 12 months later, I might wait for the PS5 Pro at this point

  • 0
refutableport gtotheunit91 (on 13 December 2021)

You leave Nintendo alone you meanie. You are just jealous that they are so innovative unlike evil, sexist Sony and Microsoft!

  • 0