Take-Two CEO: Our Strategy Has Been a Limited Number of the Highest Quality Releases

Take-Two CEO: Our Strategy Has Been a Limited Number of the Highest Quality Releases - News

by William D'Angelo , posted on 13 November 2015 / 4,711 Views

Take-Two CEO Strauss Zelnick has said that the company's main focus has been to release only a handful of high profile games each year, but that the aim has been to achieve the highest quality possible across these releases. 

"Our strategy, ever since we took over the company, has been a limited number of the highest-quality releases," Zelnick told MCVUK. "Even if that means we need to postpone putting something out, even though we don’t like to, in order to achieve high quality. Everytime we do that, we’re gratified by the results."


"We need to be there for the consumer, we need to meet the consumer’s interest," said Zelnick. "World of WarCraft shows that there are certain titles with a persistent world that can generate engagement and therefore revenue for long periods of time. But that’s a very different model to our model."

"We aren’t blessed by having that IP here, and we are still operating based on building very significant, exciting high-quality releases and then continuing to engage with titles after release. I wouldn’t rule out a change in that business model over time. Lord knows our business model round here has changed materially in the last five years. We have to be where the consumer is. But, right now, still making new iterations of existing franchises and creating new IP will continue to be our model for some time to come."

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A life-long and avid gamer, William D'Angelo was first introduced to VGChartz in 2007. After years of supporting the site, he was brought on in 2010 as a junior analyst, working his way up to lead analyst in 2012. He has expanded his involvement in the gaming community by producing content on his own YouTube channel and Twitch channel dedicated to gaming Let's Plays and tutorials. You can contact the author at wdangelo@vgchartz.com or on Twitter @TrunksWD.


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13 Comments

HoloDust (on 13 November 2015)

It always sends chills down my spine when I see guys with fake smiles like this, probably from Harvard, probably never played a game in their life, leading game companies.


AlfredoTurkey (on 13 November 2015)

Totally agree lol


  • +8
Ganoncrotch (on 13 November 2015)

indeed, dunno what it is with him, could picture him keeping that exact smile while murdering someone with a knife, just never changing expression like a GTA character from the PS2


  • +7
Chazore (on 13 November 2015)

Glad I'm not the only one getting those heavy vibes.


  • +4
KingdomHeartsFan (on 14 November 2015)

Dam you guys aren't big on the saying, don't judge a book by its cover, huh?


  • -2
KingdomHeartsFan (on 14 November 2015)

VGChartz got some shallow members, what if someone judged you based purely on how you look?


  • 0
beeje13 (on 15 November 2015)

Just give R* free reign and you're onto a winner. GTA would lose it's special feel if it came out every 1 or even 2 years.


Insidb (on 15 November 2015)

He looks like one of the evil robots from Tomorrowland...


jangelelcangry (on 14 November 2015)

GOD! This guy looks like something taken from a Sega CD FMV or a 90's badly made video game commercial.


jangelelcangry (on 14 November 2015)

GOD! This guy looks like something taken from a Sega CD FMV or a 90's badly made video game commercial.


jangelelcangry (on 14 November 2015)

GOD! This guy looks like something taken from a Sega CD FMV or a 90's badly made video game commercial.


UshiotheOmega (on 13 November 2015)

Says "Limited Number of the Highest Quality Releases" release 2 yearly sports franchises and little else oh except Duke Nukem Forever, The Bureau: XCOM Declassified and Evolve the DLC.


Stoneysilence (on 14 November 2015)

Little Else = Civilization, X-Com, Bioshock, Grand Theft Auto, Borderlands, etc... Yup, little else.


  • +4