Iwata: 3DS Sales Still Weak in US and Europe - NewsWilliam D'Angelo , posted on 05 July 2012 / 6,230 Views
In a meeting with the shareholders, Nintendo CEO Satoru Iwata admitted that while sales of its 3DS handheld are good in Japan, sales are still weak in the US and Europe. The 3DS has accounted for half of all hardware sales in Japan.
"Considering that the U.S. and European markets are larger than the Japanese market in terms of the size of the population, sales in the U.S. and Europe are supposed to be larger," said Iwata. "At the year end of 2011 the sales momentum in those markets increased in the same way as in Japan; however, the sales pace went down after the beginning of 2012. As a result, the sales proportion of the Nintendo 3DS is now about 20% of the total video game sales in those markets."
"With the Nintendo 3DS XL I just spoke about and our key titles, such as New Super Mario Bros. 2, to be released globally this summer, one of our immediate top-priority missions is to create sales momentum," Iwata continued.