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NPD Reports April 2009 Videogame Sales Figures

Jacob Mazel, on 14 May 2009, 6,897 views

Jacob Mazel

NPD has reported videogame sales data for the four weeks ending May 2, 2009. Aside from the boost in DS hardware sales on the DSi launch,  and an increase in PS2 sales all platforms were down sequentially from March 2009 (five weeks), and year over year when Grand Theft Auto IV and Mario Kart Wii lifted hardware and software volumes to staggering seasonal levels.

Hardware sales for the United States in April 2009 totaled 1.97m units, up from 1.82m units in April 2008.

Platform

NPD April (thousands)

DS

1040

Wii

340

X360

175

PS2

172

PS3

127

PSP

116

Wii sold 601,000 units in March 2009. Adjusting for a weekly basis this is a drop in weekly rates from 120,200 to 85,000 units per week since March had five weeks in the data while April had four. Xbox 360 and PS3 had similar 30-35% drops in weekly rates, as Xbox 360 dropped from 330,000 units to 175,000 units while PS3 dropped from 218,000 units to 127,000 units. With the percentage drops similar, Wii managed to outsell PS3 and Xbox 360 combined just as it had in March. The PSP had a much smaller drop in weekly sales rate – only 10% - but it is in danger of dipping below the 100,000 unit per month threshold in the coming months, perhaps as early as in May. DS sales jumped from roughly 113,000 per week to 260,000 per week – more than doubling thanks to the DSi. PS2 sales grew from 22,000 per week in March to 43,000 units per week in April on the $30 price cut.

The NPD hardware figures were largely in line with the VGC expectations outlined in the NPD April Preview , and they compare well to other sources. All figures are in thousands.

Platform

VGC NPD Est

Difference

DS

1039

-0.1%

Wii

386

+13.5%

X360

234

+33.7%

PS2

125

-27.3%

PS3

145

+14.2%

PSP

116

0.0%

 

Platform

EEDAR

Difference

DS

950

-8.7%

Wii

425

+25.0%

X360

210

+20.0%

PS2

 

 

PS3

160

+26.0%

PSP

130

+12.1%

 

Platform

GAF

Difference

DS

776

-25.4%

Wii

536

+57.6%

X360

273

+56.0%

PS2

124

-27.9%

PS3

180

+41.7%

PSP

151

+30.2%

 

Platform

Sim Exchange

Difference

DS

833

-19.9%

Wii

486

+42.9%

X360

284

+62.3%

PS2

 

 

PS3

189

+48.8%

PSP

159

+37.1%

 

The only preview of NPD with an average margin of error under 15% was Vgchartz. EEDAR came in at 18%, GAF at 40%, Sim Exchange at 42%, and Pachter at 45%. Ignoring PS2, as TSE and Divinich did, the VGC error drops to 12.3%.

NPD also reported the top software for the United States over the period.

1. Wii Fit w/ Balance Board , Nintendo, 471,000 (Wii)
2. Pokemon Platinum , Nintendo, 433,000 (DS)
3. Mario Kart Wii w/ Wheel, Nintendo, 210,000 (Wii)
4. Wii Play w/ Remote, Nintendo, 170,000 (Wii)
5. The Godfather II , EA, 155,000 (Xbox 360)
6. Resident Evil 5 , Capcom, 122,000 (Xbox 360)
7. New Super Mario Bros. , Nintendo, 119,000 (DS)
8. Mario Kart DS , Nintendo, 112,000 (DS)
9. Guitar Hero Aerosmith , Activision, 110,000 (Xbox 360)
10. The Godfather II , EA, 91,000 (PlayStation 3)

Wii, Xbox 360 and DS each had three titles in the top ten. One of reasons Wii is down from last year is that no title comparable to Mario Kart Wii, which released in April 2008 is still in the chart a year later, released this April. The DS titles to chart sell at a consistent rate to DS hardware sales, which is why they rose toward the middle of the chart this month after years on the market. Xbox 360 saw a big drop in Resident Evil 5 sales, but the game has reached 1m units on the system in the United States. Guitar Hero performed best on Xbox 360 for the month as well. EA’s Godfather II also managed to sell 246,000 units across PS3 and 360 this month. At the top of the chart, Wii Fit continues its march toward becoming a $2b revenue game, and Pokemon Platinum remains an enormous hit on the DS. Wii Play has also charted every month since it launched and shows no sign of slowing down just yet, which is a staggering statistic.

In May, DS hardware sales should return to ‘more’ normal seasonal levels, while PS2, PS3, Xbox 360 and PSP continue to drop slowly. Wii may see an increase in sales from Punch Out and EA Active which have the potential to simultaneously reactive demand from the core audience and the so called “new audience”. Nonetheless, Wii Fit released in May 2008, so Wii along with every non-DS system should be down at least slightly compared to both April 2009 and May 2008. Terminator Salvation and Infamous have some potential as breakout hits which could elevate the non-Nintendo systems, but the trend downwards is probably sharp enough to prevent a monthly rise and only to slow the fall.

Contact Vgchartz at jmazel@vgchartz.com


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33 Comments

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scottie (on 16 May 2009)

"The only preview of NPD with an average margin of error under 15% was Vgchartz. EEDAR came in at 18%, GAF at 40%, Sim Exchange at 42%, and Pachter at 45%."

Pachter rolled a 1! (as always)


sirroman (on 15 May 2009)

0.0% difference at PSP predictions! wow! Critical hit! ^^


a3hmax (on 15 May 2009)

Nintendo Still doing right, Sony and Microsoft needs a miracle.


Jimdog63 (on 15 May 2009)


TiagoCosta (on 15 May 2009)

america is the country of legssssssssssssss

i see ajustments in the near future :/


wobbuffet128 (on 15 May 2009)

Guitar Hero Aerosmith (not Metallica) actually did sell that well because its price recently dropped to $30 on 360. Kind of bad timing for Metallica, but combined sales across all platforms brought Metallica to #3 and Aerosmith to #4 (http://www.shacknews.com/onearticle.x/58638).

Still, this kind of consumer behavior, along with sales of PS2 just goes to show that the recession is indeed affecting what games people are buying.


senseinobaka (on 15 May 2009)

what is NPD's confidence interval? Is it +/- 10% like most statistical outlets?


Apollian (on 15 May 2009)

ps3 will never succeed as long as PS2 is alive!.
some people might be mad at Microsoft for cutting the strings of the original Xbox, but it sure paved the way for the 360's success!.
the PS3 has been anything but held back time and time again by the PS2.


arsenal009 (on 15 May 2009)

PS3 lost to PS2?? That's just terrible. It also looks like Wii may be able to get 50% market share after all.


Willem (on 15 May 2009)

What's up with that link to the "NPD April Preview" in the article ?


Ail (on 15 May 2009)

Errr May 2008 had 790k sold in NA, April 2009 had 370k or so ( NPD+10%).
So I'm not sure I understand the analysis that says you expect May 2009 to be down slightly compared to both.
Because if it's down compared to April 2009, it's going to be down like 50% compared to May 2008 and that is nowhere slightly............
So which is it ?


bat-ON (on 15 May 2009)

This month VGC made a good prediction.

The economic turndown hurts really hard the videomarket in US, much more than i though.

2009 seems to be the weakest year since the launch of this generation, the prize will be the key of the year (look at PS2 !!!)

A prize drop for the 360, Wii and PS3 is in sight


saicho (on 15 May 2009)

found something interesting...

9. Guitar Hero Aerosmith , Activision, 110,000 (Xbox 360)

shouldn't this be Guitar Hero: Metallica? or Guitar Hero Aerosmith actually sold that well in April?


sharky974 (on 15 May 2009)

Yeah, the comparison is nice, but you need to state ahead of time you're going to do it every month for 6 months, 3 months, a year, next month, whatever. Otherwise it just looks like you cherry picked a good month..not saying you did, but it would be too easy to accuse.


Esmoreit (on 15 May 2009)

"The only preview of NPD with an average margin of error under 15% was Vgchartz. EEDAR came in at 18%, GAF at 40%, Sim Exchange at 42%, and Pachter at 45%. Ignoring PS2, as TSE and Divinich did, the VGC error drops to 12.3%."

This you should do every month Jacob. It's fun showing who will be consistantly the most accurate..


--OkeyDokey-- (on 15 May 2009)

*Metallica


Final-Fan (on 15 May 2009)

@ Shanobi: Crushes competition, or outsells combined competition. Not crushes combined competition.


--OkeyDokey-- (on 15 May 2009)

Guitar Hero Aerosmith? Don't you mean Guitar Hero Metallicia? :/


Sapphire (on 15 May 2009)

the figure of NDS I think it's combined both DSL n DSi
so that means not DSi only selling 1 million


Bobbuffalo (on 15 May 2009)

1 million DSi's?! o_O


Shanobi (on 15 May 2009)

loy310, I'd say you have no idea what a death spiral is. In a bad month it still crushes the combined sales of it's competition, and it's about to get a slew of new releases that are going to spike it back up.

Wise up.


loy310 (on 14 May 2009)

Wow ps2 with a nice comeback, don't think it will last thought, would be funny if it did. Playstation platform is doing ok along with the X360 and the DS. Wii is in a death spiral down.


shams (on 14 May 2009)

Chinatown Wars didn't sell 90k? Boo...


heruamon (on 14 May 2009)

WOW..PS2 really did better than I expect, and it would seem what anybody else did as well. Everthing else got pummeled so it's probably not because of the PS2, but more likely because nothing was releases in the month to make frugal shoppers spend that dough.


jaddow (on 14 May 2009)

also GAF if you can


jaddow (on 14 May 2009)

i need the link to EEDAR , Sim Exchange


jaddow (on 14 May 2009)

sorry my bad. I didn't understand it. i will delete my post ...


Boberman (on 14 May 2009)

I wouldn't put thesimsexchange in your comparisons. That is more fun then accurate. When I who has no information can cause major changes in those #'s it can't be considered accurate.

(side note I ended up making 2.5 million simexchange bucks with this NPD :D)


NanakiXI (on 14 May 2009)

@jaddow

Ummm. VGChartz was the most correct out of all the other places. Plus NPD isn't even 100% accurate so I say the numbers are pretty damn close.

So GTFO if your not happy with the numbers.


NanakiXI (on 14 May 2009)

DAMN PS2! I can't believe it almost outsold the 360. The Wii will have to stick around for a while before it ever beats PS2 numbers. PS3 was better than I expected and Wii/DS doing pretty good as usual. Wii isn't on fire as much as the past year but still market leader and the is no denying that.


TheSource (on 14 May 2009)

Um, can you read? We were within 15%. Look at the other "prognosticators".


jaddow (on 14 May 2009)

Ps2 really hurt xbox360 sales with the price drop


Global Top 10 28th January 2012

1 3DS Resident Evil: Revelations 234,983
2 PS3 Armored Core V 164,981
3 Wii Just Dance 3 134,876
4 3DS Mario Kart 7 117,307
5 X360 Call of Duty: Modern Warfare 3 104,469
6 Wii Zumba Fitness 104,182
7 PS3 Call of Duty: Modern Warfare 3 100,519
8 3DS Super Mario 3D Land 97,218
9 X360 Kinect Adventures! 91,582
10 X360 The Elder Scrolls V: Skyrim 72,892

Top 10, ranked by number of units sold.