NIS America: Microsoft 'Not Very Supportive' of Japanese Games

NIS America: Microsoft 'Not Very Supportive' of Japanese Games - News

by William D'Angelo , posted on 18 October 2017 / 3,245 Views

The Xbox One has failed to crack into the Japanese market regularly selling less than 100 consoles per week and having sold only around 72,000 units lifetime in country. 

To compare, the Nintendo Switch and PlayStation 4 have been selling over 20,000 units per week. 


Publisher NIS America speaking with MCVUK says that Microsoft is "not very supportive" of Japanese games.

"Honestly speaking, Microsoft's approach to Japanese games hasn't been very supportive," said NIS America president and CEO Takuro Yamashita. "Microsoft, you know, for Japanese games, there's still a very niche element to them, no matter what it might be.

"Microsoft also has a minimum order quantity for their games, and their whole structure isn't really geared toward niche games or smaller games like Japanese titles, so they're not really supportive of Japanese games or developers."


However, this does not mean NIS America will never support the Xbox.

"We always try and pay attention to demand and see where our fan base is," senior associate producer Alan Costa added. "We're obviously not opposed to trying new things. Disgaea 5 on Switch was one of those and it paid off, which is why we're definitely moving forward with that. I think that if the right game presented itself – a game that already had a certain level of awareness for people – we'd definitely be interested in giving it a chance, but it's a chicken and egg problem."

Nihon Falcom president Toshihiro Kondo added, "Falcom is obviously a Japan-focused developer and looking at the situation in Japan, the Xbox has had a difficult time. Because the market isn't there, we have to take a 'if things improve' attitude and just pay close attention to what's happening. However, I want to point that out we're always paying attention to the market particularly in terms of the foreign market, so if the Xbox was to have a sudden rise in the west, we'd obviously be open to considering it in that situation. I'd really like that to be the case.

"When the time came for us to move from PC to console development, we thought very carefully about Sony's platforms and Nintendo's platforms, and we thought it was more than likely that many of the people who would play our games actually owned a 3DS.


"However, one of the trends of PC users is that they prefer gadgets and machines with a higher spec, which obviously is something that Sony was offering there. So after a really careful consideration of both sides, we decided it was more than likely that the people who wanted to play the types of games we made would want to play them on a PlayStation platform, so we decided to go with PlayStation.

"However, balance is very important, too, and thinking carefully about when something should come out is important, too, so there's definitely a big opportunity there for new platforms as well."

A life-long and avid gamer, William D'Angelo was first introduced to VGChartz in 2007. After years of supporting the site, he was brought on in 2010 as a junior analyst, working his way up to lead analyst in 2012. He has expanded his involvement in the gaming community by producing content on his own YouTube channel and Twitch channel dedicated to gaming Let's Plays and tutorials. You can contact the author at or on Twitter @TrunksWD.

More Articles


Bandorr (on 18 October 2017)

Interesting article.

Finale (on 18 October 2017)

I guess it's a image problem.Xbox is associated too much with first and third person shooters,and none of those are well regarded genres in japan.

LivingMetal (on 19 October 2017)

Support of Japanese games is what really should matter, NOT backwards compatibility.

AsGryffynn (on 19 October 2017)

While I feel horrible Kondo said so, he's right... Even then, I am glad NIS doesn't like us. I want them to stay away from our console...

AlfredoTurkey (on 19 October 2017)

Xbox has always "felt" western. I own all three and when you use an Xbox, it just feels like it's made in the US and marketed as such. That, more than anything, has always hurt that brand in Japan.

TallSilhouette (on 18 October 2017)

I honestly don't blame them for not investing in the Japanese market considering how fruitless their efforts have been in the past. That said, it sure wouldn't hurt to at least be supportive of any Japanese developers that want to support your console.

TheBraveGallade (on 19 October 2017)

I mean they TRIED with the 360 at least. at least people KNEW what a 360 was last gen...

  • 0
TheBraveGallade (on 19 October 2017)

I mean they TRIED with the 360 at least. at least people KNEW what a 360 was last gen...

  • 0
TheBraveGallade (on 19 October 2017)

I mean they TRIED with the 360 at least. at least people KNEW what a 360 was last gen...

  • 0
Mr Puggsly (on 18 October 2017)

Yeah, no shit. They don't have much of a Japanese audience. You can't get everything on a single console.

BraLoD (on 18 October 2017)

Yes you can, it's called PlayStation. There is something for everybody there.

  • +5
Imaginedvl (on 18 October 2017)

well... Looks like there is not several things I want on the Play Station Four and it looks the same for a lot of people based on Xbox One sells.

Microsoft do not give a penny about Japanese games and for good reasons.

  • -2
BraLoD (on 18 October 2017)

I dunno what is worse, the fact you think MS failing at something is somehow good for them or you as a owner of their system; or that you think XBO sales mean anything to somehow help your "point" in any way.

  • -2
Imaginedvl (on 18 October 2017)

I think the worse is your reading comprehension to be honest. As I never said it was good "for owners" to fail at something.

  • 0
Mr Puggsly (on 19 October 2017)

Some of my favorite games this gen have not been on PS4. So again, you cant get everthing on a single console.

  • +1
BraLoD (on 19 October 2017)

You said it was for a good reason. It isn't for MS, they try and fail, it's only bad for them, and it also is for you, it's only bad for everyone, period, that's why I said I dunno if it was worse than the other horrible "point" you made, because it makes no sense whatsoever. Maybe your understaing skills are the ones lacking here.

  • -1
Imaginedvl (on 19 October 2017)

Again, reading comprehension. Please improve on that. Thanks.

Little help here: Good reason not support Japanese games != Failing being good for owners. I mean even a 6 years old child can understand that.

Not only you started your shit by bringing the Play Station Four into this but you keep going with your non-sense stuff. Not even sure why you waste your time always trying to downplay anything Xbox One related, like it makes you feel secure about your choice of console... Really weird to be honest.

  • 0
Xen (on 18 October 2017)

Most Xbox owners aren't all that supportive of the games themselves either, refer to sales numbers of game X on PS3 v 360... I am of course speaking multiplats, the 360 had a wonderful niche in Japan back in the day.

Qwark (on 18 October 2017)

They wouldn't sell well on Xbox anyway since XBOX sales in Japan are lower than the average sales of a salesman selling sand in the Sahara

poroporo (on 18 October 2017)

Indeed they aren't. But then I don't want to have to support 3-4 platforms at the same time. It's costly. So thanks Microsoft.

Zoombael (on 19 October 2017)

Microsoft is not very supportive generally. Rather destructive than beneficial.

Ggordon (on 19 October 2017)

Forget japanese games microsoft isnt even focusing on making Any new games at all

itsyounghavok (on 19 October 2017)

Cant blame MS for giving up on Japan. They made a damn good effort with the 360 and still went nowhere. That money is better spent in the markets that have been receptive to their efforts. With that said I am loving Disgaea 5 on the switch.

Comments below voting threshold

Azzanation (on 18 October 2017)

Considering the culture differences and the sales in Japan. I wouldn't bother with them. I for one am glad Xbox isn't full of weird Jap games. If I want to play them ill get them on Steam which is overflowing with them.

  • -25
Replicant (on 18 October 2017)

"I for one am glad Xbox isn't full of weird Jap games."

Yeah. Western third parties on the other hand have really impressed this gen. /s

If Bloodborne, Nioh, Persona 5, NieR Automata, Final Fantasy XII, Yakuza, Dragon Quest XI, The Last Guardian, Gravity Rush, etc. are part of these "weird Jap games" you talk of, I don't understand why you'd prefer to not have them on Xbox One. If for no other reason than making the library more varied and offer more choices for people interested in Japanese games.

  • +12
Azzanation (on 18 October 2017)

Does my game preference offend you? None of those games you mentioned above interest me the slightest and some are rated very average.. i mean Gavity Rush? The Last Gaudian? Are they suppose to be good examples?. Steam is already full of Jap games. Basically the market is flooded with them i brought Neir and play 1 hour in it. Lucky i got it on sale. I much rather western games like The Witcher, Noir is coming to Steam, probably another ill pass or buy on discount. End of day i want good games ill play not library fillers i wont touch. I dont speak on behalf of everyone else. Its my preference. Only Jap games i find worth playing are from Nintendo.

  • -2
COKTOE (on 19 October 2017)

What the f*** are you talking about? Which of the games Replicant mentioned are "rated very average?" And yeah, you probably do offend some people. Nobody I know of gets thumb-blasted with downvotes as often as you do.

  • +5
AngryLittleAlchemist (on 19 October 2017)

You act like it's your preference that offends people. It wasn't your preference, it was the fact that you dismissed OTHER people's preferences as "Weird Jap Games", mocking not only an entire culture but the consumers of their products.

  • +5
AngryLittleAlchemist (on 19 October 2017)

And i'm sorry, but we're on a sales site here. People use logic and reason to dictate their arguments. You might not want "Weird Japanese Games" on Xbox consoles, but do you really think that Microsoft doesn't want them?

They spent the first few years of Xbox 360's life literally funding and publishing exclusive or timed exclusive content for the 360. They got one of the biggest names in the Japanese game industry to create games like Blue Dragon and Lost Odyssey. They made Tales of Vesperia exclusive in Western countries and it didn't get released on PS3 til a year later. Similar deals were cut for games like Eternal Sonata and Star Ocean: The Last Hope

Defending Microsoft's bad Japanese support is *NOT* within the companies best interest. Demanding change, is.

  • +4
Azzanation (on 19 October 2017)

@COKTOE - erm hmm, I don't consider the Last Guardian, Gravity Rush as highly rated games as other mentioned to claim a point. I also played Nier and did not like it. Again my opinion on Nier. As for thumbs downs, that's no surprise to me since this is a heavy PS/Japanese website. So its a welcome addition to my comments. Show people read them ;)
@AngryLittleAlchemist - Mate there weird to me, I don't have to like them because other people like them. This is a site for opinions and I am giving mine. I would rather less clutter for my gaming store because I don't buy them. I try them out once in awhile and do not find them interesting. If I rattled your cage well move on. My opinion does not change because I don't follow the herd. Same goes for VR, I hate seeing all these VR games in the Steam library clogging store advertisements and space.

  • -3
LivingMetal (on 19 October 2017)

How many of you actually knew that this was an Azzanation response from all the downvotes before you clicked on "show?"

  • +3
LivingMetal (on 19 October 2017)

Please explain why you want less games? ;-)

  • +3