Activision has rejoined the Entertainment Software Association (ESA). Chinese online company Tencent has also joined the ESA. Activision left the ESA in 2008, because at the time it did not have an official presence on the E3 show floor.
"We are excited to join ESA," said Activision Blizzard’s Chris Walther. "ESA has a long track-record of supporting its members and the video game industry, and we look forward to sharing our unique perspective and experience with them."
"These highly innovative companies offer compelling and influential video games and game content to millions of players across the globe," stated ESA CEO and president Michael D. Gallagher.
"Activision Blizzard and Tencent have established worldwide reputations as producers of world-class interactive entertainment. We are eager to work with both companies as they continue to grow their global interactive and entertainment services."
With Activision rejoining the ESA and Tencent becoming a new member, the total number of companies part of the EA is now 37.