Sony Not Going to Take a 'Major Loss' with the PlayStation 4 - NewsWilliam D'Angelo, posted on 10 May 2013 / 5,407 Views
Sony chief financial officer Masaru Kato, spoke at the companies earnings conference call which was attended by GamesIndustry International. He stated that Sony has learned from its mistakes with the PlayStation 3. This time around Sony is not planning on taking a "major loss" when the PlayStation 4 launched later this year.
Despite launching at $599 in the US, the PlayStation 3 still took a huge loss. This was due to the Cell chip, which was developed in-house, as well as including a Blu-Ray drive. This time around Sony is basing the CPU on technology that already exists.
"Unlike PS3, we are not planning a major loss to be incurred with the launch of PS4," said Kato. "At the time we developed PS3, we made a lot of in-house investments to develop the Cell chip. Development of the chip saw the silicon processing and all the facilities [as internal investments]."
"This time, we have a team working on chip development, but we already have existing technology to incorporate. All the facilities will now be invested by our partners, other foundries, so we don't have to make all the investment in-house."