InnoGames Open New Studio in Sao Paulo

by William D'Angelo, posted on 14 February 2013 / 1,983 Views

InnoGames, the online games publisher, has opened up a new studio in Sao Paulo, Brazil. The new studio will help expand the companies presence in the region. Marcus Imaizumi, the former Sulake country manager, will head up the new studio.

"We see Brazil as one of the largest growth areas in the world at the moment," said InnoGames COO Michael Zillmer. "The development of its infrastructure - especially in terms of the internet - has proceeded fast in recent years, largely due to the upcoming 2014 FIFA World Cup and 2016 Olympics."

"We do believe, however, that success in this market rests on local knowledge and local contacts," Zillmer added. "The existing user base is a big advantage for us because we don't have to start from scratch. We will put our focus on community management, and particularly media and payment partners to identify additional acquisition channels."

InnoGames currently employs more than 200 people in its Hamburg-based headquarters. There are also more than 100 million registered players playing InnoGames games. The company also plans on expanding the total number of employees by 50 percent by the end of 2013.


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2 Comments

Monteblanco (on 16 February 2013)

Ubisoft opened a studio in São Paulo a few years ago but closed it. It seems it is too hard to attract good Brazilian software engineers as the game industry pays poorly and there is a high demand for this kind of professionals in Brazil. As such, Brazilian studios are not cheap to maintain, canceling the usual advantage of moving your work force to a Third World country.


DamnTastic (on 14 February 2013)

they better do something about tribalwars. TW is loosing players every year and no new players check in. Worlds follow each ither up to fast and they never grow that big as a few years back. And it's getting more and more p2w :( Don't leave tribalwars, please