Dead Island Sells 5 Million Units - News/ 1,978 Views
Deep Silver has announced that its title Dead Island has sold more than five million units. These figures include both retail and digital. The game was released nearly a year and a half ago in September 2011.
"While others focus on ever-increasing development budgets and driving brand messages via ballooning marketing expenditures, Deep Silver stands for hitting the zeitgeist, innovation and fresh gameplay," said Klemens Kundratitz, CEO of Koch Media.
"Dead Island has an incredibly active and enthusiastic community, and we are thrilled to welcome the five millionth player to the world of Banoi," Kundratitz added. "This once again proves that venturing into new waters in terms of games publishing does matter for success and that even at the end of a console cycle new IPs can be created and nurtured into lasting franchises."
"We're very proud to have achieved five million units sold worldwide!," said Menno van der Bil, International Commercial Director, Koch Media. "We see this sustained excellent performance as a particularly good omen for the projected sales of Dead Island Riptide, our upcoming next installment, that will be released later this year."
Dead Island passed three million units shipped in December 2011 and the game passed four million units sold in August 2012.
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