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Starfield Boosts Xbox Series X|S Sales by 76% in the UK

Starfield Boosts Xbox Series X|S Sales by 76% in the UK - Sales

by William D'Angelo , posted on 13 September 2023 / 2,805 Views

The release of Starfield and the new 1 TB Xbox Series S helped boost Xbox Series X|S sales in the UK to its best week of 2023. 

The week ending September 2 saw Xbox Series X|S sales jump 76 percent week-on-week in the UK, which was enough to make it the biggest week for the Xbox Series X|S, according to GfK games boss Dorian Bloch who spoke with GamesIndustry.

The week ending September 9 is currently the second best week for the Xbox Series X|S in the UK of 2023.

Starfield Boosts Xbox Series X|S Sales by 76% in the UK

The Premium Edition of Starfield and the new 1 TB Xbox Series S became available on September 1, while the official launch of Starfield was on September 6.

The new 1 TB Xbox Series S accounted for 24 percent of all Xbox consoles sold for the week ending September 2 and 20 percent for the week ending September 9. The standard Xbox Series X saw sales jump 46 percent for the week ending September 2.

"It is currently the best week this year for Series X," said Bloch. "And the following week [ending September 9th] is the fourth best for X. In-between is week one and week six, which were early year blips."


A life-long and avid gamer, William D'Angelo was first introduced to VGChartz in 2007. After years of supporting the site, he was brought on in 2010 as a junior analyst, working his way up to lead analyst in 2012 and taking over the hardware estimates in 2017. He has expanded his involvement in the gaming community by producing content on his own YouTube channel and Twitch channel. You can contact the author on Twitter @TrunksWD.


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20 Comments
shikamaru317 (on 13 September 2023)

Hopefully they can manage to keep this increased sales momentum going for the rest of the year, between Forza, 3rd party releases, and hopefully some good Holiday bundles/pricing.

  • +10
DonFerrari shikamaru317 (on 14 September 2023)

You know it won't, even major system sellers would drop on the following weeks.

  • -3
Qwark (on 13 September 2023)

While this is a great jump, we also need to consider what the Xbox baseline is so far this year. But hopefully it keeps the momentum going for a while.

  • +3
G2ThaUNiT Qwark (on 13 September 2023)

Xbox just needs to have consistent releases. 2024 does look to be pretty stacked for them so far.

  • +3
Qwark G2ThaUNiT (on 13 September 2023)

2024 indeed looks great for Xbox, perhaps we het dome extra announcements this week

  • 0
Koragg (on 14 September 2023)

Nice boost for Xbox, let's see how long it lasts...

  • +1
Random_Matt (on 13 September 2023)
  • -13
Odd-Sherbert (on 13 September 2023)
  • -21