Jim Ryan: It is Very Difficult to Create a New IP - News
by William D'Angelo , posted on 04 September 2021 / 1,875 Views
PlayStation CEO Jim Ryan in an interview with TMTPost said that it is very difficult to develop a new IP and have it be a success. He said PlayStation has been lucky with the successes of Ghost of Tsushima and Horizon Zero Dawn.
"New IP is the lifeblood of any entertainment industry, but it is very difficult to create a new IP," said Ryan. "We are lucky. On the PlayStation platform, the most recent Ghost of Tsushima from Sucker Punch is a very successful IP. Horizon Zero Dawn from Guerrilla Games is also a successful one. And Days Gone performed well in the market.
"The Astro Bot Rescue Mission on PS VR also has very good results which should be available in Chinese market now. I am very happy that we can do this in the past few years, but it requires great courage and the courage to bear financial risks. It also requires trust in the studio.
"If your studio is doing well, then your confidence in the studio will grow over time, and you will be more willing to take risks and find the right time. Our relationship with the studio is in a period that I call a healthy circle. We need products, are willing to invest, and are willing to take risks.
"At the other end of this circle is the reputation of PlayStation Studios in the industry. The interaction between the game world is very close and positive, so players will also care about PlayStation Studios and are willing to buy their products. Of course, it is difficult to form such a virtuous circle."
The sequel to Horizon Zero Dawn - Horizon Forbidden West - is set to launch for the PlayStation 5 and PlayStation 4 in Holiday 2021.
A life-long and avid gamer, William D'Angelo was first introduced to VGChartz in 2007. After years of supporting the site, he was brought on in 2010 as a junior analyst, working his way up to lead analyst in 2012. He has expanded his involvement in the gaming community by producing content on his own YouTube channel and Twitch channel dedicated to gaming Let's Plays and tutorials. You can contact the author at wdangelo@vgchartz.com or on Twitter @TrunksWD.
More Articles
These interviews with Jim Ryan seem very...robotic. And appears to be missing words in the quotes. Is that from the actual interview or just missing things when copying the quotes over?
Sony has launched badass ps4 new i.p,
Hopefully they keep rocking it for ps5
It's actually not as hard as they say it is to create a new IP. It just requires creativity and good ideas that can be executed. The problem is the risk assessment of marketing a new IP and ensuring it's successful. People like what is familiar to them these days. In the case of Ghost of Tsushima, the amount of marketing Sony put into that and exposer at its own events went a long way. Unfortunately many new IP fail to take off the same way or get harmed by initial reviewers for being "too different" or "not as expected", which in turns effects sales. So a lot of gaming companies often play things safe.
Sure, coming up with the idea and actual development might not be too hard if you're a very experienced developer, but getting the green light from a publisher to invest in a new AAA IP and with the very real chance of it being shut down mid-development game is the hard part.
The hard part is creating a generic IP that sells like 10 million.
Of course it's difficult when good is not good enough but the game hast to be the best game ever, or else nobody will ever remember it.
Essay Pro