Weekly Sales Analysis, 26 November 2011 - Sales Surge on Black Friday - News
by William D'Angelo , posted on 06 December 2011 / 7,082 Views
Overview
It was Black Friday in the USA this week, which is considered the first day of the holiday shopping season there. Sales, both hardware and software, went through the roof. Just about all of the biggest games of the season have already come out. Mario Kart 7 (3DS) and Star Wars: The Old Republic (PC) are the only exceptions. WWE ’12 is this week’s biggest debut with combined sales of 615,000.
Software milestones this week: The Legend of Zelda: Skyward Sword (Wii) passes one million sold; Kinect Adventures (X360) reaches the 12 million mark; Call of Duty: Modern Warfare 3 (X360) shoots past eight million; Just Dance 3 (Wii) passes the two million mark; Call of Duty: Modern Warfare 3 (PS3) flies by the six million mark; Assassin’s Creed: Revelations (PS3) passed one million sold; and Halo: Combat Evolved Anniversary (X360) passes the one million mark.
Hardware sales are not only up across the board week on week but have more than doubled. Year on year sales are up overall, but are down for Wii, DS and PSP. Hardware milestones this week: The Xbox 360 passes the 59 million mark, 3DS passes the eight million mark and the PlayStation 3 passes the 56 million mark.
Worldwide Hardware
Week on week sales are up across the board. The Xbox 360 had the biggest Black Friday boost with sales up an insane 741,000 (161%) to 1.20 million sold. It did break a US record for most units sold for a home console and narrowly behind the DS who is the current record holder. The 3DS is down to second with sales of 967,000, which are up 463,000 (92%). The Wii sold 935,000, which is up 550,000 (143%). The PlayStation 3 is up 414,000 (110%) to 790,000 units sold. The DS is up 235,000 (124%) to 424,000 units. The PSP sold 232,000 units, which is up 73,000 (46%) compared to last week. Total week on week sales are up 2.48 million (119%) to 4.55 million.
Year on year sales are up for the PlayStation 3 and Xbox 360, and are down for the Wii, DS and PSP. The PlayStation 3 is up 21,000 (3%), the Wii is down 54,000 (-5%), and the Xbox 360 is up 335,000 (39%). The PSP is down 109,000 (-32%) and the DS is down a massive 870,000 (-67%). However with the DS and 3DS combined it is up 97,000 compared to the DS one year ago. Total year on year sales are up 290,000 (7%).
Black Friday has done its usual job, with making prior week’s look insignificant. Xbox 360 has a 41 percent market share; the Wii has a 32 percent market share; and the PlayStation 3 has a 27 percent market share. The Xbox 360 remains in first for a third straight week, while the Wii moves to second after 17 consecutive weeks of being in third. Compared with ten weeks ago all three home consoles are up massively. Expect sales to be down slightly compared to Black Friday week until the week before Christmas, which should see similar sales to Black Friday.
3DS remains well ahead of the DS and PSP outselling both of them combined for a 16th straight week. It has outsold the DS by more than 2 to 1 and the PSP by more than 4 to 1. The DS has outsold the PSP for a fifth straight week. The DS has a 65 percent market share this week for the current generation handhelds and the PSP has a 35 percent. Compared with ten weeks ago all three handhelds are up.
Worldwide Software
Two games debuted in the top 40 this week. WWE ’12 (X360) is this week’s top debut with sales of 336,000. The PlayStation 3 version debuted at number 12 with sales of 279,000. The game launched in the USA and Europe and will release in Japan on January 26, 2012.
7th Dragon 2020 (PSP) debuted at number 39 with sales of 117,000. The game launched in Japan with no plans to be released elsewhere.
Other games in the top 10 that are not debuts include The Legend of Zelda: Skyward Sword (Wii) at the top with sales of 975,000. Kinect Adventures! (X360) is at number two with sales of 957,000. Call of Duty: Modern Warfare 3 (X360) is at number three with sales of 815,000.. Just Dance 3 (Wii) is at number four with sales of 807,000. Call of Duty: Modern Warfare 3 (PS3) is at number five with sales of 718,000.
Super Mario 3D Land (3DS) is at number six with sales of 578,000. The Elder Scrolls V: Skyrim (X360) is at number seven with sales of 415,000. Assassin’s Creed: Revelations (X360) is at number eight with sales of 414,000. Assassin’s Creed: Revelations (PS3) is at number nine with sales of 369,000.
Week on week software totals are up across the board. The Xbox 360 takes the top spot this week with 8.66 million games sold, an increase of 952,000 (12%). Wii software sales are up 3.51 million (89%) to 7.43 million. The PlayStation 3 sold 6.28 million games, an increase of 925,000 (16%). The DS sold 3.50 million games, which is up 1.31 (60%). The 3DS sold 1.63 million games, an increase of 530,000 (48%). PSP game sales are up 552,000 (80%) to 1.24 million games sold. Total combined software is up 7.78 million (37%) week on week to 29.08 million.
Year on year software totals is down for every platform, except for the Xbox 360. The PlayStation 3 is down 656,000 (-9%), the Wii is down 1.77 million (-19%) and the Xbox 360 is up 2.67 million (45%). The DS is down 1.61 (-32%) and the PSP is down 121,000 (-9%). Total combined software is up 139,000 (0%) games sold year on year.
Xbox 360 software sales take the top spot for a third straight week and for the sixth time in ten weeks. The PlayStation 3 led for the other four week. The Wii gets the biggest software boost which pushes it above the PlayStation 3. The Xbox 360 has a 38 percent market share, the Wii with 33 percent, and the PlayStation 3 with 29 percent. Compared to ten weeks ago all three home consoles are up.
The DS remains well ahead of the 3DS and PSP, outselling both of them combined. The DS has a 74 percent market share and the PSP has a 26 percent market share. Compared to ten weeks ago all three handhelds are up.
To view the full chart click here.
Contact VGChartz at wdangelo@vgchartz.com
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Y'know, I was really on the fence about whether to buy a ps3, but Marco's post there just made me give in, and rush out to buy one.
The outspoken statement " buy a playstation 3 guys" - well I'm a guy, he could be talking DIRECTLY TO ME! And he said, guys, so he could be talking to ME, AND TO YOU AS WELL!
And hang on , was that a sideways smiley face made out of : and a ) ? That's so charming and brilliant! It's like he's smiling - AT ME! And maybe you too. Now I feel I have to buy one, that's more convincing than any car salesman smile I'd see in real life, and makes me feel fuzzy, warm and loved.
And hang on - It's Christmas this month, and did he say "perfect Christmas gift"? I could get a ps3 for a Christmas gift, for myself, and if this gift is perfect, why not buy one for every member of my near and extended family! Wow!
Thanks Marco, with such excellent sales employees as yourself, I expect ps3 sales to go through the roof! Awesome show great job!
Hi, what happened to the publisher's charts?
I would normally Say "OVERZTRACKED" for the 360, but those black friday deals were insane. Insanely good that is.
Wii isn't that much down which is a good, and I hope to see more from 3DS.
I think the 3DS is doing pretty good!
You're right though; the software sales are kind of lacking and I am happy to see the DS's sales are falling. That means the American Market is migrating to the 3DS now ^_^
I think the 3DS is doing pretty good!
You're right though; the software sales are kind of lacking and I am happy to see the DS's sales are falling. That means the American Market is migrating to the 3DS now ^_^
Any idea if the original DS will ever top the PS2 in its lifetime?
wow,360 and 3DS really giving it out
hello wii
buy a playstation 3 guys = ) the best christmas gift.
