Shigeru Miyamoto Explains Why He Approved Another Mario Movie - News
by William D'Angelo , posted on 01 March 2020 / 4,604 Views
Mario creator and Nintendo creative director Shigeru Miyamoto during a Japanese Q&A with Nintendo's investors explained why he approved another Mario movie after nearly 17 years after the film Super Mario Bros. released.
The new Super Mario Bros. movie is being made in collaboration animation studio Illumination and will release in 2022.
"We do not do something like separating our IP development strategy depending on the touchpoint," said Miyamoto. "For example, regarding IP development into movies, I was originally against Nintendo expanding into video-making, but am currently involved personally in using our company’s IP in film production; and the background behind this change is because Nintendo has re-released many games via Virtual Console.
"Our assets are our software, and even 30 years on, they are still active. However, unfortunately, when the original hardware compatible with the software is gone, we have no choice but to port it onto new hardware. After experiencing this process of bringing older software onto new hardware many times, I began to consider that our content business would be able to develop even further if we were able to combine our long-beloved software with that of video assets, and utilize them together for extended periods.
"Basically, it’s not that ‘I want to make a Mario movie’, but that I began to consider that ‘we should bring more Nintendo content into the field of video-making’. With films, the amount of people who would contact our IP would widen, and increase the amount of people engaging with our IP. Then, we’d be able to further increase the spread of our media via video."
Thanks Siliconera.
A life-long and avid gamer, William D'Angelo was first introduced to VGChartz in 2007. After years of supporting the site, he was brought on in 2010 as a junior analyst, working his way up to lead analyst in 2012. He has expanded his involvement in the gaming community by producing content on his own YouTube channel and Twitch channel dedicated to gaming Let's Plays and tutorials. You can contact the author at wdangelo@vgchartz.com or on Twitter @TrunksWD.
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I wonder how much Mario will speak in the movie.
The '93 movie falls in the "So Bad It's Good" category.
I agree with this. For me, it's sort of like Cats: objectively, it's a poorly-made film, but I've spent enough hours laughing at it at this point that, well, it wouldn't be honest to say that it has failed to bring me joy. It just hasn't done so in the intended way. There's a difference between movies like that and ones that are just plain bad. "So bad it's hilarious" to me can only be the result of an overly ambitious production; one that TRIES to do something truly great and simply fails completely. At least they tried! At least you can tell that much! There's still value there, to me. It's soulless films that were clearly created just to make money, like the newer Ninja Turtles movies produced by Michael Bay for example, that I find to be truly miserable slogs.
The movie of 1993...It was a good movie actually, maybe at a too high level of subtlety for the mass to get it.
I don't see this going well. It's just to hard to make a movie about Mario that will turn out well. It's like trying to make a pacman movie.
Nintendo IPs need more exposure? Are you sure? Good strategy though.
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