Report: Xbox One to Launch in China in July, Sell 100,000 Units

by William D'Angelo, posted on 16 April 2014 / 7,809 Views

Microsoft is working on setting up a joint-venture company in China with BesTV to release the Xbox One in China, according to a report on Games in Asia.  The console is expected to launch in China this July and is expected to sell at least 100,000 units.

Microsoft is in charge of appointing BesTV's CEO. The new CEO must meet three requirements. That he or she understands the Chinese market, understands Microsoft, and is able to speak Chinese. The announcement is expected to take place this month.

Games are expected to retail under 300 RMB, which would be udner $50. This is less than the $60 price new games retail for in the US. BesTV is also going to be working on releasing domestic games on the Xbox One.


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5 Comments

Michael-5 (on 16 April 2014)

So....will VGC change Japan to Asia? Where can we see Chinese sales?


Adameh (on 16 April 2014)

I wonder how much the games are going to be censored by the Chinese government..


ganoncrotch (on 16 April 2014)

the console will have to be called the Xbox2 because China is number 1.


  • +3
Michael-5 (on 16 April 2014)

OMG, hilarious!


  • -3
wangjingwanjia (on 16 April 2014)

Depends on the content of course. :)


  • +1
wangjingwanjia (on 16 April 2014)

Imports and HK versions are at 600 RMB, so this would mean a 50% lower price for games in China, if they would cost 300 RMB at launch. A very good move on the way. But like I have mentioned on this website numerous times, the game must cost below 100 RMB for it to be attractive, at all, to a bigger mass. I would however take this rumor quite serious though. We at MS China has been getting a lot of surveys about Gaming in China. To describe how well we know the Chinese and foreign gaming market. Last one we had was just one or two weeks ago. They were asking for prices, which games are popular, which websites that are most popular for console discussions and news and many other things. But, the most interesting thing to me is, what will the X1 cost and will it be Kinect-less? Less than 1 000 RMB and it will sell well, might even be successful, but MS will lose a lot of money. Less than 2 000 RMB it will only compete with imported PS3, which have a large library of imported games which are already below 300 RMB per game. Less than 3 000 RMB, it will not sell well at all. And if close to US price it will fail. This is my honest opinion. And I did even tell MS this in the survey, in the 'your personal opinion' part of the survey at the bottom. So, which price could we even hope for be getting for the X1 if it releases here? 3 000 RMB at best I would suggest, especially if it would be Kinect-less.


Devil_Survivor (on 16 April 2014)

Well 100,000 units is still more than it will sell in Japan at launch lmao.


ganoncrotch (on 16 April 2014)

maybe they're counting like... the hdmi leads and controllers as different "units" .... maybe even the individual AA batteries. I really don't see this happening.


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fluky-nintendy (on 16 April 2014)

Haha true


  • 0
wolfofthepack (on 16 April 2014)

lol yep for sure


  • 0
y2jarmyofficial (on 16 April 2014)

Go play your knack lol


  • -1
Michael-5 (on 16 April 2014)

Actually, didn't 360 launch to something like 400k in Japan? XB1 would launch better in Japan, but the problem is weekly sales are super super week.

I wonder how well XB1 will sell weekly in China.


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binary solo (on 16 April 2014)

Xb one saved! Jk. Always good to enter a new market. I wouldn't be surprised if the China launch exceeds the combined launch week of the 30 odd markets launching in September.