Activision: Call of Duty to Continue to Grow - NewsWilliam D'Angelo, posted on 21 May 2013 / 2,239 Views
Many critics have claimed that the Call of Duty has reached its peak and the franchise has started a decline. However, Activision CEO Eric Hirshberg has stated that franchise has never been stronger and Call of Duty: Ghosts will set a franchise record.
"Sometimes people have suggested that this franchise is cresting or has crested," said Hirshberg to MCVUK. "And I know it seems like it should. But there’s just one problem. It’s not. In fact, by just about every measure we look at, Call of Duty has never been stronger. This franchise is not only still vibrant, it is still growing. Sales of the game, sales of the downloadable content, number of monthly active users, the number of daily active users, average play, social media influence, whatever you look at, hard measures or soft measures, this is a franchise that is still on the rise after all this time."
"That’s remarkable," added Hirshberg. "Keeping Call of Duty relevant, growing, thriving and still surprising people is not easy. In fact, it might actually be the hardest creative assignment of them all. We are all attracted to the blank page, the creative opportunities where there are no restrictions, but a franchise like Call of Duty has more responsibility to its fans.
"And then to keep coming up with new and meaningful ways to innovate each and every time, to keep it fresh and exciting," concluded Hirshberg. "I think our teams have done that better than anyone."
Call of Duty: Ghosts was first shown today at the Xbox One Reveal. The game is set to be released on November 5th for the current generation and next generation consoles.