Activision Reports Record Revenue, Diablo III Sells 12M Units - News/ 4,513 Views
Activision Blizzard has released its quarterly report for the fourth quarter 2012, which ended December 31. The posted a record breaking amount of revenue. Revenue for the quarter reached $1.77 billion, up from $1.41 billion during the same quarter a year ago. Revenue for the full fiscal year ended up at $4.86 billion, up from $4.76 billion a year ago.
Digital sales set a new record for the company with revenue of $1.54 billion. This is up from the $1.4 billion that was originally forecasted. These figures also account for 32 percent of the total revenue.
"We are very pleased to report that Activision Blizzard delivered the best performance in its history," said Activision Blizzard CEO Bobby Kotick. "With better-than expected net revenues, record operating margins and record earnings, and over $1.3 billion in operating cash flow, we continue to set the industry success bar."
Over the course of many years Kotick believes that the company can continue to grow its current franchises, as well as introducing new AAA franchises. However he did say that while he expects profits in 2013, they will be below the record setting 2012.
"In the short-term, we expect to continue delivering strong profitability, but below our record setting 2012 performance, due to a challenged global economy, the ongoing console transition and a difficult year-over-year comparison because of Blizzard’s record-shattering Diablo III success in 2012," said Kotick.
Activision was the number one publisher in both North America and Europe in 2012 and had the biggest franchise, Call of Duty. Call of Duty: Black Ops II was the biggest title in terms of dollars and Call of Duty: Modern Warfare 3 was the ninth biggest in terms of dollars. Call of Duty: Black Ops II also set a record passing $1 billion in 15 days, which is two days faster than the movie Avatar.
Diablo III was the bestselling PC game at retail in both North America and Europe. The game has managed to sell 12 million units worldwide as of December 31, 2012. Also World of Warcraft has 9.6 million subscribers.