Activision Reports Record Revenue, Diablo III Sells 12M Units

by William D'Angelo, posted on 08 February 2013 / 4,004 Views

Activision Blizzard has released its quarterly report for the fourth quarter 2012, which ended December 31. The posted a record breaking amount of revenue. Revenue for the quarter reached $1.77 billion, up from $1.41 billion during the same quarter a year ago. Revenue for the full fiscal year ended up at $4.86 billion, up from $4.76 billion a year ago.

Digital sales set a new record for the company with revenue of $1.54 billion. This is up from the $1.4 billion that was originally forecasted. These figures also account for 32 percent of the total revenue.

"We are very pleased to report that Activision Blizzard delivered the best performance in its history," said Activision Blizzard CEO Bobby Kotick. "With better-than expected net revenues, record operating margins and record earnings, and over $1.3 billion in operating cash flow, we continue to set the industry success bar."

Over the course of many years Kotick believes that the company can continue to grow its current franchises, as well as introducing new AAA franchises. However he did say that while he expects profits in 2013, they will be below the record setting 2012.

"In the short-term, we expect to continue delivering strong profitability, but below our record setting 2012 performance, due to a challenged global economy, the ongoing console transition and a difficult year-over-year comparison because of Blizzard’s record-shattering Diablo III success in 2012," said Kotick.

Activision was the number one publisher in both North America and Europe in 2012 and had the biggest franchise, Call of Duty. Call of Duty: Black Ops II was the biggest title in terms of dollars and Call of Duty: Modern Warfare 3 was the ninth biggest in terms of dollars. Call of Duty: Black Ops II also set a record passing $1 billion in 15 days, which is two days faster than the movie Avatar.

Diablo III was the bestselling PC game at retail in both North America and Europe. The game has managed to sell 12 million units worldwide as of December 31, 2012. Also World of Warcraft has 9.6 million subscribers.


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5 Comments

sethnintendo (on 08 February 2013)

Might pick up Diablo 3 someday...


ganoncrotch (on 08 February 2013)

came free with 12 months of wow time, handy deal they had going.


  • 0
Mazty (on 08 February 2013)

Don't bother. Either get torchlight or Dark Souls. Imagine WoW without the community, raid drops, but still has the auction house. That's D3.


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KHlover (on 09 February 2013)

See, the PC market isn't dead. You just have to release more than lazy ports :D


BaldrSkies (on 09 February 2013)

Diablo 3 was disappointing compared to Diablo 2, but it was still fun for a while. Definitely worth it.


Wagram (on 08 February 2013)

Apparently they also recorded record disappointment with Diablo 3.


ganoncrotch (on 08 February 2013)

Game was great other than people hating it mostly just because of always online drm tbh 95% of people playing it had decent enough net to play it without a both and about 99% of the complaining about it came from people upset they couldn't pirate the game.


  • -1
Mazty (on 08 February 2013)

DIablo 3 sucked massively because it had no PVP, the item hunting was completely destroyed by the auction house and crappy random drops, and the end game was broken. It was medicore at best. If you want to see a good dungeon crawler go play Dark Souls.


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Podings (on 09 February 2013)

Twelve million copies of Diablo 3. One bazillion copies of Black OPs 2. Record revenue for Activision Blizzard. And games continue their steady descent into complete pointlessness.