EA Sports FC 24 Retail Sales Are Down 30% in the UK Compared to FIFA 23 - Sales
by William D'Angelo , posted on 01 October 2023 / 4,698 Views
Electronic Arts this year rebranded its FIFA sports franchise of video games to EA Sports FC and the first entry under the new title saw launch sales at retail in the UK down 30 percent compared to 2022's FIFA 23. This is according to GfK data reported by the head of GamesIndustry Christopher Dring.
The Nintendo Switch version is the only one to have see sales increase year-on-year, while all other versions saw a drop in sales at retail. The game did have the second biggest launch of 2023 behind The Legend of Zelda: Tears of the Kingdom, but ahead of Hogwarts Legacy.
"Physical launch sales of EA Sports FC in the UK are down 30% over last year’s FIFA 23," said Dring. "EA had expected some short-term impact as a result of the rebrand."
He added, "In terms of physical versions… UK launch sales of EA Sports FC on Switch are up (slightly) compared to the launch of FIFA 23. It’s the only platform that has posted a sales improvement year-on-year."
He continued, "EA Sports FC’s physical launch in the UK is the second highest of the year, behind Zelda but ahead of Hogwarts Legacy."
Physical launch sales of EA Sports FC in the UK are down 30% over last year’s FIFA 23. EA had expected some short-term impact as a result of the rebrand
— Christopher Dring (@Chris_Dring) October 1, 2023
In terms of physical versions… UK launch sales of EA Sports FC on Switch are up (slightly) compared to the launch of FIFA 23. It’s the only platform that has posted a sales improvement year-on-year. I wonder why? (I know why)
— Christopher Dring (@Chris_Dring) October 1, 2023
EA Sports FC’s physical launch in the UK is the second highest of the year, behind Zelda but ahead of Hogwarts Legacy
— Christopher Dring (@Chris_Dring) October 1, 2023
A life-long and avid gamer, William D'Angelo was first introduced to VGChartz in 2007. After years of supporting the site, he was brought on in 2010 as a junior analyst, working his way up to lead analyst in 2012 and taking over the hardware estimates in 2017. He has expanded his involvement in the gaming community by producing content on his own YouTube channel and Twitch channel. You can contact the author on Twitter @TrunksWD.
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TotK actually beat "FIFA" in the UK?! I consider this a momentous victory for gaming
I'll be interesting to see how things unfold over the next 18 months or so, with this year's release and the next. It's reasonable to assume that most people don't even know about the rebrand, so it'll take some time to educate the gaming public.
He is only saying physical there, but considering the drop I don't think digital would cover all. But imagining the licensing cost it is possible it is already profiting more than when it was Fifa.
The big test is yet to come and that's how well it does against a new FIFA branded game and that test goes both ways since FIFA and whoever they partner with need to jump out the blocks with a good game.
Good. Hopefully pro evolution can gain some momentum out of the name change.
Regarding the second tweet, he says he knows why. So what is the reason? That the previous years' versions were all refurbished FIFA iterations and that the new brandname suggested there would be a bigger update for once?
Shows you how important and powerful "branding" is. That inclusion of the word "FIFA" changes this much.
When sales don't go well, employees become the target of cost cutting.
Wonder if this takes into account copies that are bundled with a console as in the uk every console well Xbox and ps5 brought actually come with a copy of the game. Not saying you can’t buy the console on it own but why would you when they are throwing in a free game
That would be good to know. But if thats the case I don't think the person is aware of it, or else he'd probably mention it.
There is no physical EA Sports disk in the bundle. Digital code...
probably why now its given away free with bundles
