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Gears of War 4 Sells an Estimated 617K Units First Week at Retail - VGChartz
Gears of War 4 Sells an Estimated 617K Units First Week at Retail

Gears of War 4 Sells an Estimated 617K Units First Week at Retail - Sales

by William D'Angelo , posted on 07 November 2016 / 62,214 Views

The third-person shooter from Microsoft Studios and The Coalition - Gears of War 4 - sold 617,107 units first week at retail according to our estimates. First week sales can be viewed on the VGChartz Global Weekly Chart for the week ending October 15.


Breaking down the sales by region, the game sold best in the US with 342,226 units sold (55%), compared 188,813 units sold in Europe (31%). The game also sold 20,776 units in Japan (5%). Looking more closely at Europe, the game sold an estimated 83,916 units in the UK, 21,979 units in Germany, and 24,321 units in France.

Here is how Gears of War 4' first week sales compare to other games in the franchise:

  1. Gears of War 3 (X360) - 2.96M
  2. Gears of War 2 (X360) - 1.87M
  3. Gears of War: Judgment (X360) - 0.76M
  4. Gears of War 4 (XOne - 0.62M
  5. Gears of War (X360) - 0.61M
  6. Gears of War: Ultimate Edition (XOne) - 0.28M

Gears of War 4 launched worldwide on October 11.


A life-long and avid gamer, William D'Angelo was first introduced to VGChartz in 2007. After years of supporting the site, he was brought on in 2010 as a junior analyst, working his way up to lead analyst in 2012. He has expanded his involvement in the gaming community by producing content on his own YouTube channel and Twitch channel dedicated to gaming Let's Plays and tutorials. You can contact the author at wdangelo@vgchartz.com or on Twitter @TrunksWD.


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45 Comments

Normchacho (on 07 November 2016)

So I just realized that this game is an almost perfect comparison to Gears 2. They both came out at around the same point in their respective consoles life cycles, and their user bases are less than 1.5 million units apart (in the Xbox Ones favor). If we estimate digital sales for Gears 4 to be 40% (expect this percentage to fall during the holidays) and...lets say 5% for Gears 2 (it was 2008 after all) that gives you about 1.1 million units for Gears 4 and just under 2.1 million units for Gears 2.


GameAnalyser (on 07 November 2016)

what happened to actual console exclusivity? Microsoft should have stuck to the basic rule while promoting the console brand. This is the price.


  • +1
Mr Puggsly (on 07 November 2016)

Not great, but with digital I'm sure it could be over a million. 4 million lifetime is my guess.


CGI-Quality (on 07 November 2016)

Give or take. I can see 4m total, as well.


  • +3
Normchacho (on 07 November 2016)

yeah, that's about what I'm thinking aswell. Actually, my gut is saying just under. 3.7 or 3.8 million. But who knows.


  • 0
danno_omen (on 07 November 2016)

I had already figured about 4 million. But you look at gears ultimate and it opened with a few hundred thousand and has had amazing legs.


  • 0
Normchacho (on 07 November 2016)

@danno_omen There was also a really long time where you pretty much couldn't buy an Xbox One without getting Gears Ultimate.


  • +2
danno_omen (on 07 November 2016)

@Normchacho that is very true however do you not think that going forward that will be the case with Gears 4? Once we get through the holiday season and all the holiday bundles are gone I'm sure Microsoft will stick with just a gears 4 bundle.


  • 0
Normchacho (on 07 November 2016)

@danno That's possible, but I also thought they would do that with Halo 5. They may leave Gears out of the bundles in favor of another spring game.


  • 0
danno_omen (on 07 November 2016)

I don't know if they have a big enough game in the spring. I mean if Sea Of Thieves or Halo Wars 2 does come out this spring I'm sure they will bundle it but it wont be a long running bundle sort of like Quantum Break when it was released. I think either way Gears 4 should have some pretty good legs I would think.


  • 0
Ka-pi96 (on 07 November 2016)

`The game also sold 20,776 units in Japan (5%)` umm... how? It didn`t even release in Japan. The only way you can get it here is to import it from America, which should really count for American sales rather than Japanese and it`s unlikely that many people have imported it anyway.


Igaguri (on 09 November 2016)

We can buy GoW4 at amazon japan, and include japanese sub.


  • 0
Ka-pi96 (on 09 November 2016)

I know, but it`s a US imported version so should count as US rather than Japanese sales.


  • 0
StriderKiwi (on 07 November 2016)

Didn't even beat Judgment? Was there something bad about the game, or did the new cast just not appeal to players?


Normchacho (on 07 November 2016)

It didn't perform critically as well as previous Gears games (excluding judgement) and it's running into the Halo problem. It's a new studio making a game from a now old and maybe a little tired franchise. Commercially, the best days for Gears are likely behind it.


  • +6
Mr Puggsly (on 07 November 2016)

Judgement came out before digital sales was as significant. Especially in a world where your X1 games also work on PC. So in physical and digital, safe to presume it crushed Judgment. Lifetime sales will also be better for Gears 4.


  • +3
Normchacho (on 07 November 2016)

@Mr Puggsly Yeah it will beat Judgement by a lot. I never realized it before but Judgement died after it launched. Nearly half of it's lifetime sales came in the first week it was on sale.

P.S. and not to bring up old wounds, but GOW:A did end up outselling it. So I guess...it wins the battle of least worst selling, disappointing game?


  • +3
hiccupthehuman (on 07 November 2016)

This game sold 20k in Japan?! Really? That's impressive. Is that a typo cause on the GoW4 page it lists Japan as zero.


Normchacho (on 07 November 2016)

Yeah...that actually doesn't seem right. Nearly 1/3rd of Xbox One owners in Japan bought Gears in it's first week?


  • 0
Ka-pi96 (on 07 November 2016)

Japan should be zero. It never actually released here, only imported versions are available.


  • 0
Normchacho (on 07 November 2016)

@Ka-pi96 Really? Because that would be amazing.


  • 0
Ka-pi96 (on 07 November 2016)

Yep, really. Checked a couple of stores online and Yodobashi don`t stock it at all while Amazon have an American import version which says you need a US Xbox One to be able to play it (although I thought Xbox One was region free?).
There`s also news articles saying it`s not releasing in Japan due to the need for too much censorship (ironic given that Japanese games are often censored for western releases :P) https://techraptor.net/content/its-not-possible-to-release-gears-of-war-4-in-japan-heres-why


  • 0
Ka-pi96 (on 07 November 2016)

Yep, really. Checked a couple places online and the only place I saw that even stocked it was Amazon who only had an American import version (which apparently needs a US Xbox One to be played?).

Supposedly it never released due to needing to much censorship or something, kind of ironic considering Japanese games are often censored for western release :P


  • 0
Normchacho (on 07 November 2016)

That's great! Somebody should probably fix that!


  • 0
Oneeee-Chan!!! (on 08 November 2016)

I live in japan.  I can only bought usa version in amazon. My thoughts,horde is too long ! but fun.


  • 0
bunchanumbers (on 07 November 2016)

I bought it digitally. My sale isn't counted here and that's a shame. Its a great game and future sequels should be off on the right foot thanks to this game. The Gears franchise is in the right hands.


Snoopy (on 07 November 2016)

The only Gears of war that beat this game was Gears of war 2 and Gears of war 3. Gears judgement got beat because of digital sales. So not too bad. BF1 and COD took away a lot of the momentum. Microsoft should've released this game at the beginning of the year and away from the competition like Gears of war 3.


shikamaru317 (on 07 November 2016)

Well, since this is a Play Anywhere title and is therefore also available on PC, it's safe to say that digital sales exceed the usual 30% on consoles, but by how much? We simply won't know until MS/The Coaltion give us official numbers. If I had to guess I'd say digital accounted for roughly 50% of the sales, which comes out to over 900k, which is still down compared to Gears 2 and Gears 3, but higher than Gears 1.


hunter_alien (on 07 November 2016)

No, thats not how it works. Games on Windows sell like shit. I am highly doubtful that digital made a huge impact on this one. Maybe add or take 50k from the total, but even so, this game under performed, no other way to put it.


  • 0
Normchacho (on 07 November 2016)

You think the digital take nearly doubled because of Play Anywhere? That seems way too high. I can't imagine Play Anywhere accounting for more than a 5% bump in digital sales.

So if we assume Gears would have a slightly higher than average digital take rate anyways just because I expect digital sales to increase as time goes on and it is a Play Anywhere title, I imagine it's at like 35-40%. But likely not more.


  • 0
DirtyP2002 (on 07 November 2016)

Check your math.
50% digital would put it at 1.24 million.

30% digital means about 1 million first week on Xbox One alone.


  • +1
Kerotan (on 07 November 2016)

Yeah there's no way digital was that high. 40% max. And that's being very generous.


  • -1
shikamaru317 (on 07 November 2016)

@Dirty Whoops, you're right, I did 1.5 x 617k instead of doing 50%. That's why you shouldn't do math when you just woke up : /


  • +1
Ka-pi96 (on 07 November 2016)

The usual 30%? Since when have digital sales usually been around 30% on console? I thought it was usually around 10%?


  • 0
shikamaru317 (on 07 November 2016)

@Ka-pi Digital on console has been going up for awhile now, it hasn't been at 10% since last gen afaik. EA recently said that digital console sales for them were 24% this past financial year, and they said they're a few points behind other publishers due to FIFA, which is popular in many countries where buying digitally isn't easy. And they said they're expecting to see 30% by the end of 2016. http://gamingbolt.com/ps4-xbox-one-digital-sales-make-up-29-percent-of-all-ea-games


  • +2
Normchacho (on 07 November 2016)

Wait! After doing some digging Ka-pi has a point. EA said that total PS4 and Xbox One sales should be around 30% digital by the end of 2016. There are tons of games that are digital only or are heavily digital skewed. AAA retail games probably aren't anywhere near 30% digital.


  • 0
shikamaru317 (on 07 November 2016)

@Norm Nah, EA were talking about their own sales, and they've only released 1 digital only game on XB1 and PS4 this year, Unravel. Unravel alone couldn't have skewed the figure by more than a few percent, and EA specifically said that they believed digital sales on console were higher for other publishers because FIFA is their most popular franchise and FIFA is popular in countries where buying digitally isn't practical or easy.


  • +3
Normchacho (on 07 November 2016)

@Shika EA did bring up their own sales, but they were talking industry wide.
“We think the industry is going to probably [be], by calendar year end, around 30 percent. And our internal estimates are around 29 percent for ourselves,”


  • 0
Kerotan (on 07 November 2016)

In the west 20% is usually considered the minimum.


  • +1
Ka-pi96 (on 07 November 2016)

Well they said their figures for the previous fiscal year were 24%, so it does seem to be a fair bit higher than I thought.

I wonder how those digital sales add up though. It seems to me like digital sales are typically more popular than physical sales (which are usually retailer specific), except in the lead up to xmas of course. So it could be that first week and such digital sales aren`t all that close to 30% of physical but get there over time thanks to regular digital sales.


  • +1
Normchacho (on 07 November 2016)

That would make sense. Games tend to get rotated out o major retailers fairly quickly unless it's a huge game so it would make sense that later sales would skew digital.


  • 0
DialgaMarine (on 07 November 2016)

Brace yourselves! The "I bought it digital so that clearly means everyone else did!" kids are coming!


foodfather (on 07 November 2016)

Congratulations MS. You fucked up big time. Same goes for Coalition. Pathetic new cast, weak story, bland environments, abysmal reveal, marketing and presentation. The MP is great, however long that may last. Without bundles, this now niche series will have zero legs and will struggle to sell past 1.5 million retail.


CGI-Quality (on 07 November 2016)

I respectfully disagree with all of that, especially sales. It may not see the highs of Gears 1-3, but 1.5m, at most, physical? Way too low.


  • +2
Mr Puggsly (on 07 November 2016)

I think legs will be better than you predict. Holidays will help this game as well.


  • +4