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Big MGS: PW Announcement: Monster Hunter and Product Placement

by VGChartz Staff, posted on 07 April 2010 / 2,635 Views

After promising a "big Metal Gear Solid: Peace Walker announcement on Wednesday," Kojima delivered at a press conference mere hours ago: some of the bosses and enemies in MGS:PW will be Monster Hunter dinosaurs, and many (many) in-game items will be real-world things like Doritos, Axe Body Spray, Pepsi, Mountain Dew, Walkmen, Famitsu magazines...

The "kill dinosaurs as Snake" idea is sure to generate at least a little excitement, if just for the goofy absurdity of it, but Doritos and Mountain Dew?  Now, the Metal Gear Solid series has never shied away from in-game product placement (Playboy!), but at this most recent press conference, they may have gone too far.

Snake in Axe Shirt

There was tie-in after tie-in after tie-in presented at the two-hour-long press conference.  Check 'em out:

  • The Assassin's Creed April Fools' Day joke is appearing in-game after all.
  • Lots of Monster Hunter baddies (Tigrex, Velociprey, more) and goodies (Felyne – and you can cook her some meat!) will appear in the game, as well as some of the music from the MH series.  This is a much bigger deal in Japan, where the Monster Hunter game releases are practically national holidays (and MH: Freedom Unite is the bestselling Japanese PSP game of all time).
  • You’ll be able to trade in-game parts with Front Mission players (not sure which FM game, though - assuming Evolved, the only PS3 one?).
  • You can listen to your Walkman as an in-game music player, and Sony will be making a real-life Walkmen to go along with Peace Walker... limited edition, of course.
  • You can eat Doritos, drink Pepsi and Mountain Dew, and wear licensed Axe shirts.  For blending in... with frat boys, I suppose.
  • Square-Enix will be making the real-life Peace Walker action figures.

Dinosaurs are fun, but what about the rest?  Will it cheapen the experience too far?  Signs point to probably.

Source: Kotaku 1 and Kotaku 2


42 Comments

zzamaro
zzamaro (on 08 April 2010)

I don't know what system do those people own but I'm guessing they own an xbox360; those who don't, I apologize for what I'm going to say: What? The previous announcements of announcement(2007 Monster Hunter being ported on X360 or BioWare new website when fan were expecting something about Mass Effect 3 [I'm not sure if it was a new website but it wasn't ME3]) on xbox 360 were so dissapointing that now all of you are bashing this all-new content?

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leo-j
leo-j (on 07 April 2010)

Hopefully it outsells MGS4 in japan =P

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luvtospooge
luvtospooge (on 07 April 2010)

Doritos, Axe and a BONUS island can ruin a game? What am I reading? Only thing absurd about that is the reaction of people to this announcement.

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OT7
OT7 (on 07 April 2010)

I love all this stuff,even the advertising put a certain sense of realism,don't see a problem at all.

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qmoney88
qmoney88 (on 07 April 2010)

Think of how damn successful this game is going to be now, I know it was already going to sell like crazy but adding some monster hunter and assasins into the mix with the potential to provide more challenges and what not means this game will be nothing short of epic. Hell yea.

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Xero
Xero (on 07 April 2010)

Wait, did I understand this right? do we really get the assasins creed costume for snake in metal gear 4????

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Cheebee
Cheebee (on 07 April 2010)

Hm. Weird.

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Christhor
Christhor (on 07 April 2010)

My god, this is freaking awesome!

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NoCtiS_NoX
NoCtiS_NoX (on 07 April 2010)

This explains the delay Lol! BTW I love this tie-ins. Can't wait!

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naznatips
naznatips (on 07 April 2010)

Well this explains how they funded development of such a high-budget PSP game; generally a bad financial move.

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DaBuddahN
DaBuddahN (on 07 April 2010)

People are over-reacting. This is BONUS content. It's not mandatory. Jeez. Give it a rest, haters. =/

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qmoney88
qmoney88 (on 07 April 2010)

Providing more content can cheapen the experience? okay.... its not as if this is going to be mandatory, its a bonus island.

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Signalstar
Signalstar (on 07 April 2010)

It has to be said that Kojima, Metal Gear, and Konami are whores. Utter whore!

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paulatreides25
paulatreides25 (on 07 April 2010)

Great, i dont have any problem with those things

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deaner24060
deaner24060 (on 07 April 2010)

WOW! this reads like a late april fools joke.

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Frieza
Frieza (on 07 April 2010)

Why would anyone think this is a good idea, Snake fighting Helicopters, Tanks and Dinosaurs??? Its a really bad gimmick to get sales and will ruin the game.

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huaxiong90
huaxiong90 (on 07 April 2010)

ROFL!

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Bamboleo
Bamboleo (on 07 April 2010)

So this was the huge announcement? Ok Kojima.

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Tuganuno
Tuganuno (on 07 April 2010)

How can this be a fail? Only shows how unique and fun MGS games are.

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Salnax
Salnax (on 07 April 2010)

You know what? I think Hideo just saw some of the April Fools day jokes and decided to top them.

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akuseru
akuseru (on 07 April 2010)

I love MGS (except MGS4), but this is major fail in my opinion. major fail..

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hunter_alien
hunter_alien (on 07 April 2010)

LOL... not the announcment I was expecting,. but its fun non the less :-D Axe+ MH= WIN. What can be manlier then that? Oh, maybe if you add some Snake to it? :-P

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kowenicki
kowenicki (on 07 April 2010)

Is this a joke?

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leatherhat
leatherhat (on 07 April 2010)

Crazy awesome, just what I expect from Kojima

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V-r0cK
V-r0cK (on 07 April 2010)

This is huge, and if anybody is a fan of figures, the Square-Enix figure is really nice. http://ca.kotaku.com/5511378/a-look-at-square-enixs-metal-gear-solid-peace-walker-figures/gallery/

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Alic0004
Alic0004 (on 07 April 2010)

Jbrist, in my infinite wisdom I have discovered that you should not spend your parents' money on this game :-D :-D

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jbrist
jbrist (on 07 April 2010)

inorite D:

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Severance
Severance (on 07 April 2010)

@jbrist CRY SOME MAOR!!!!!

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jbrist
jbrist (on 07 April 2010)

Okay maybe they're not the words I was looking for, but seriously this has just taken it too far for me, I mean sure there's been the easter eggs, but nothing as absurd as this, I thought the Ape Escape minigame was taking it too far on MGS3, but this is just terrible... and I HATE when there's advertisements ingame, I still don't forgive Criterion for ruining Burnout Paradise for me... I don't want to see Gillette vans on EVERY STREET, parked in EVERY CARPARK, bah! From here on out, I'm boycotting every game with ingame advertisements! Screw you Hideo, I used to think you were cool! D:

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badgenome
badgenome (on 07 April 2010)

"I used to think the MGS games were serious and mature" Eh... seriously?

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Soriku
Soriku (on 07 April 2010)

lol wut. This is weird but cool.

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Severance
Severance (on 07 April 2010)

@jbrist "I used to think the MGS games were serious and mature" when the last time you played an MGS that didn't have lots of jokes and funny awkward moments? , qre you sure you have played an MGS game?

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Severance
Severance (on 07 April 2010)

can't wait! :-D this sounds really fun and funny why is it so bad to people?

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jbrist
jbrist (on 07 April 2010)

Some of it isn't bad, but for the most part, it's really turned me off the game. MGS with dinosaurs is just, in my opinion, a stupid idea, I mean sure some supernatural things happen in just about every one, but dinosaurs... that's too far now. I can deal with the licensed items, although not the Axe shirts, because over here in the UK (Probably all EU) we call it Lynx, I hate when they use American names for western items, it annoys me so much. And with the beverages, they'll just stick out waaay too much, that Doritos packet I can see doesn't even look like it belongs in a game... I used to think the MGS games were serious and mature, this has just lowered my hype enormously for the game, and I don't think I'll be buying it at full price, maybe when I see it preowned or something for half the price.

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KylieDog
KylieDog (on 07 April 2010)

Metal Gear series last 3 games down the pan. Shame.

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MadeInDK
MadeInDK (on 07 April 2010)

"and many (many) in-game items will be real-world things like Doritos, Axe Body Spray, Pepsi, Mountain Dew, Walkmen, Famitsu magazines" This used to be called commercials ( and still is...) ....so I expect that prices fall dramatically or become free of payment. otherwise forget it.

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frictionini
frictionini (on 07 April 2010)

luv it! pure fan service!!!

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badgenome
badgenome (on 07 April 2010)

"You’ll be able to trade in-game parts with Front Mission players" ...sold!

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Alic0004
Alic0004 (on 07 April 2010)

"Will it cheapen the experience too far? Signs point to probably." That line made me snort milk. I'm not 100% sure the author is joking, though. If not, a quick refresher on the difference between opinion pieces and reporting might be in order. Given the fact that TV shows like 30 Rock constantly make a joke out of self-conscious product placement, and MGS is the ideal video game series to do something similar... I honestly can't imagine a world were someone excited about playing this game hears that there are Doritos in it and suddenly feels that they don't want to play a game about stealth action and four player coop any more. Can anyone?

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gustave154
gustave154 (on 07 April 2010)

uhh kojima is a genius i hope this is not just a gimmick xD

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themizarkshow
themizarkshow (on 07 April 2010)

Wow... just wow.

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nandakoryaaa
nandakoryaaa (on 07 April 2010)

Ahhaha I just love how April fools joke is becoming in-game! So Kojima of it! Btw, am I the first??

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