Xbox boss Phil Spencer spoke with CVG at Gamescom about the importance of Rare at Microsoft's Xbox division. The last three games the developer worked on were all for the Kinect.
Sales for Kinect Sports Rivals were below expectations and the future of the studio was unknown. Rare had laid off employees, because Microsoft was changing up the development process at the studio. However, Spencer reiterated that Rare is a key part of the Xbox division and its success.
"I'm a Rare fan from the N64 days - that's kind of where my relationship with them was built," said Spencer. The range of genres that Rare exceeded at on N64 was crazy; you go from GoldenEye, to Conker and Banjo, Diddy Kong Racing... they were all over the place and they nailed a wide variety of genres. So I don't see them as a 'certain genre' studio: their strength has always been in their diversity."
Spencer added that he doesn't want Rare to be known as the developer of Kinect titles, saying the developer is more valuable than that.
"Right now with Rare we're at a point where I don't want the Rare brand to mean Kinect Sports," said Spencer. "The Rare brand can be more valuable to them, to us and to gamers than that."
"I think it's about them thinking about the next game that's going to be the next 'Rare game' and really stand for what they are," continued Spencer. "I know they've got some great ideas. I've not been up to Twycross for maybe six months, but I'm planning on getting up there this fall and seeing bits for the new game. But I know they're hard at work and Phil Harrison has been up talking to them."
"So they've got some new ideas, they're excited about them and I think Rare should, can and will be an important part of our game future," concluded Spencer.
A life-long and avid gamer, William D'Angelo was first introduced to VGChartz in 2007. After years of supporting the site, he was brought on in 2010 as a junior analyst, working his way up to lead analyst in 2012. He has expanded his involvement in the gaming community by producing content on his own YouTube channel and Twitch channel dedicated to gaming Let's Plays and tutorials. Outside, in the real world, he has a passion for the outdoors which includes everything from hiking to having received his B.A. in Environmental Studies. You can contact the author at email@example.com or on Twitter @TrunksWD.