GREE Closes UK Office, Shifts Focus to the US

by William D'Angelo, posted on 08 July 2013 / 1,265 Views

GREE, the Japanese mobile publisher, is shifting its focus from Europe to the US as its tries to expand its Western development. GREE's UK business development director Lynn Daniels, told TechCrunch in an email, that the shift is due to the poor economy and the changes in the gaming industry.

"Due to the challenging economic climate and on-going changes within the interactive industry, GREE has proposed to close its UK office," said Daniels. "This decision is being considered in order to focus on developing content from the United States of America for the Western market."

"GREE has seen significant growth since it was founded in December 2004, but during 2013 the GREE board have found it necessary to re-assess and streamline the global business with a view to consolidating certain functions."

"This realignment of the business is a necessity to ensure that GREE can continue to invest and enhance its business offering moving forward. The management team are confident that the proposed restructure of the business will benefit the company due to the changing nature of the digital industry over the coming years."

GREE has been growing at a rapid pace, opening offices around the world. However, GREE has made cutbacks, closing its Beijing office and laying off some of its staff at its San Francisco office.


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