Activision Passed Electronic Arts in 2012, Ubisoft Beat Out Nintendo

by William D'Angelo, posted on 16 May 2013 / 6,488 Views

Ubisoft has collected sales figures from NPD, GfK Chart Track and Nielsen for 2012 and has released its findings. They have released the 10 biggest publishers by market share, as well as the bestselling franchises since 2005.

Activision overtook Electronic Arts in 2012 to become the biggest publisher. Activision's market share grew to 19.5 percent, up from 15.7 percent in 2011, while Electronic Arts dropped to 19.4 percent, from 19.7 percent.

Ubisoft also beat out Nintendo in 2012. Ubisoft increased its market share to 11.2 percent, from 8.8 percent, while Nintendo's market share decreased to 10.8 percent from 12.4 percent.

Take-Two and Microsoft both increased their market share to 6.4 percent and 5 percent, respectively. Sony's market share dropped to 3.5 percent from 5.3 percent. THQ's market share dropped to 3.3 percent, from 4.9 percent and Warner Bros. market share dropped to 3.3 percent from 3.7 percent. Capcom's market share doubled to 2.4 percent, from 1.2 percent.

As for the bestselling franchises since 2005, the platforms include the Xbox 360, PlayStation 3, Wii, and PC. Call of Duty was number one franchise, followed by Nintendo's flagship franchise, Mario. FIFA was the bestselling sports franchise and the third bestselling franchise overall. Wii Fit, if you include sales of the hardware, was the fourth bestselling franchise. Assassin's Creed rounds out the top five franchises.

Despite now being a dead franchise, Guitar Hero is the sixth bestselling franchise for the seventh generation of consoles. Microsoft's flagship franchise, Halo, was the seventh bestselling franchise. Two Electronic Arts titles are in the 8 and 9 spots, Madden NFL and The Sims. Need for Speed is the bestselling racing franchise and rounds out the top 10.

Here are the top 20 franchises since 2005 (Platforms include Xbox 360, PlayStation 3, Wii, and PC):

1. Call of Duty
2. Mario
3. FIFA
4. Wii Fit (includes hardware)
5. Assassin's Creed
6. Guitar Hero
7. Halo
8. Madden NFL
9. The Sims
10. Need for Speed
11. Battlefield
12. Just Dance
13. Rock Band
14. Mario Kart Wii
15. Lego
16. Grand Theft Auto
17. World of Warcraft
18. WWE
19. Elder Scrolls
20. Sonic


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11 Comments

Piernik (on 17 May 2013)

sony has only 3%? hahahahha! no one is buying sonys crappy exclusives.


Nem (on 16 May 2013)

Theres alot that seems fishy on this report. I very much doubt Ubi soft has more sales than Nintendo over the last generation. Also as others said, if you ignore the handheld maket it really isnt the whole videogames market you're talking about.


vic_viper (on 16 May 2013)

This list was on Gaf, and was handily torn apart. What this little bit of Ubisoft FUD fails to mention is that handheld sales were omitted. It's also speculated that Japanese sales were also excluded. Basically, it's Ubisoft's way of stacking the deck in favor of their franchises so they can say; "Look at that we have X number of franchises in the top 20!". Pathetic, really.


Lucas-Rio (on 17 May 2013)

It doesn't include Japan where Nintendo is by far #1


Lucas-Rio (on 17 May 2013)

It doesn't include Japan where Nintendo is by far #1


Rogerioandrade (on 17 May 2013)

While the article states that those figures are strictly related to home consoles and PC, the title is misleading, because if you don´t count the handheld market, then you´re not counting the whole videogame market. Ubisoft sales for handhelds don´t even come near to Nintendo sales, and if you check the market as a whole, it´s clear that Nintendo still sells more than anyone else.


Michael-5 (on 17 May 2013)

So many typos. How is 19.7 less then 19.4? -- LOL If this doesn't include handhelds, this isn't really an accurate representation of Nintendo now is it?


AshKetchum1992 (on 16 May 2013)

No handhelds, obviously


Rhonin the wizard (on 16 May 2013)

This does not include handheld consoles, only home consoles and maybe PC, though I doubt it. You might want to mention that in the article.


trunkswd (on 16 May 2013)

I did mention it in the article.


  • +1
trunkswd (on 16 May 2013)

But I threw it in there again to make it easier to see.


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leyendax69 (on 16 May 2013)

What is Sonic doing here? I'm surprised xD


aikohualda (on 16 May 2013)

sonic > pokemon??????


trunkswd (on 16 May 2013)

This doesn't include handhelds.


  • +1
vic_viper (on 16 May 2013)

Add your reply...Hardly the case. Rest assured if handheld content was tallied this list would be dominated by Nintendo. Funny also, how Wii Play and Fit is also absent, as well as pack ins like Wii Sports (which oddly enough, wasn't a pack in in Jpn. They also seperated Mario from Kart, lol!


  • +1
Devil_Survivor (on 19 May 2013)

Wii Sports also wasn't a pack in Korea as well.


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